SHIVA Ads (I) PVT LTD.

ABOUT US:
 Since last 12 years we are one of the leading Ad agency
in India.

 We specialize in branding, promotion activity,

innovative branding and other types of advertisement
in Malls & Multiplexes to produce a high mark visibility
for the brand.

 We have prominent sites in all high footfalls Malls &

Multiplexes all over India.

Shiva Ads (I) Pvt. Ltd

 OUR EXISTANCE IS IN:
WEST: EAST:
MAHARASHTRA WEST BENGAL
GUJARAT BIHAR
RAJASTHAN
MADHYA PRADESH

SOUTH: NORTH:
KARNATAKA UTTAR PRADESH
ANDHRA PRADESH NCR
TAMIL NAIDU DELHI
KERALA
Shiva Ads (I) Pvt. Ltd
Help you reach your TG through…
Mall Brandings

Interactivity Events

Our
Sampling 3600 Multiplex Branding
Offerings

Mall Activations Screenings

On-screen Ads
4
Shiva Ads (I) Pvt. Ltd
 SHIVA Ads (I) PVT LTD.
BRANDING PROMOTION
MALLS & MULTIPLEXES MALLS & MULTIPLEXES
Façade. Stalls
Drop down
Signage's etc. OUTDOOR
OUTDOOR Canter (In corporate parks,
Bus shelters/back societies etc.)
Hoardings etc.
INNOVATIVE BRANDING INNOVATIVE PROMOTION
Auto rickshaw/taxi Look walkers
3 D paint in malls
Volvo etc.

Shiva Ads (I) Pvt. Ltd

 INDIAN PAINT INDUSTRY
Paint Industry

Product Sector

Industrial Decorative Organized Unorganized

30% 70% 70% 30%
Coil Coatings Enamels
Powder Coatings Distempers

Coil CoatingsPaints
Automotive Coil
Emulsions
Coatings

Marine Paints Exterior Coating

High Performance Wood Finishes

*Source: HDFC Securities Analyst Report Shiva Ads (I) Pvt. Ltd
70% OF INDIAN MARKET
Decorative sector composition
30% 21%

Exterior coatings
Emulsions
11% Enamels
Distemper

38%

Shiva Ads (I) Pvt. Ltd

30% OF INDIAN MARKET
Industrial Sector Composition

10% 5% 5% 30%
High performance coating
Automotive Paints
Powder Coating
Coil Coatings
Marine Paints

50%

Shiva Ads (I) Pvt. Ltd

 INDUSTRY PLAYERS

DECORATIVE SEGMENT

Others 19% Asian Paints

Shalimar 6% 37%

Jenson and
Nicholson
6%
Kansai
ICI 8%
Nerolac 13%
Berger paints
11%

Shiva Ads (I) Pvt. Ltd

 ABOUT NIPPON PAINTS
• It is a 126 years old company with the base in Japan.
• Nippon Paint India started its operations from Chennai,
in June 2006 and within a year the company has
revolutionized way paints are sold in South India.
• Present in:
Chennai,Banglore,Hydrabad,Vijaywada,Gurgaon.
• As the company is slowly spreading its wings all over
India we wish to help the company to promote their
product in all corners.

Shiva Ads (I) Pvt. Ltd

WHY BRANDING & PROMOTIONS?

• To make the product more superior in front of

competitors like Asian paints, Nerolac, Berger.

• It is the direct way to connect to your target

audience by communicating face to face.

Shiva Ads (I) Pvt. Ltd

• To increase sales
• To attract new customers
• To retain existing ones
• To encourage customer
loyalty
• To create awareness
• To inform
• • To push the product
To remind
• To ensure
• To modify attitudes
• To create an image
• To position a product
• To improve position in the
market
• To pull the product through
channels
through channels
Shiva Ads (I) Pvt. Ltd
 Advantages of BTL activities

- Less Expensive compared to TV media.

- Direct interaction with end user.
- Two way communication.
- More flexibility.

Shiva Ads (I) Pvt. Ltd

 SOME PROMOTION & BRANDING FOR
NIPPON PAINTS

• CINEMA HALL BRANDING

• PROMOTIONS

• KIDZONE BRANDING

Shiva Ads (I) Pvt. Ltd

 CINEMA HALL BRANDING
1)We can put different colored headrest in
different rows in the cinema hall.
2)We can put the logo of the company on the
seat headrest in the cinema hall.
3)We can make the paper/popcorn cones with
the company name/logo.

Shiva Ads (I) Pvt. Ltd

 Seat
branding

Popcorn cone ads

Contd..
1)We can also put up a small stall outside the
cinema hall so that before the movie people
can check out the display of different textures
available with Nippon paints.
2)We can also place 1 or 2 guys to distribute
pamphlets, color shade card etc. which would
give details of Nippon paints.

Shiva Ads (I) Pvt. Ltd

BENEFITS :
1)People do go to cinema halls for amusement
from their busy schedule.
2)At a time you can at least target 300-400
people in a multiplex per show.
3)This is a silent way but most effective medium
of branding.

Shiva Ads (I) Pvt. Ltd

 E LF
RS
O U
T Y
A I N
P
Shiva Ads (I) Pvt. Ltd
Concept of paint yourself in Malls…
1)We can put up stalls at the best places available in the
malls which are easily visible.
2) We can arrange for various promotion activity at the
stalls like :
a)competitions.
b)free sampling.
c)painting the stall artificial wall etc.
In this way we can target the major mass. I mean the
window shoppers are the main Tg which are the
maximum in malls.

Shiva Ads (I) Pvt. Ltd

Inorbit Mall - Mumbai City Center - Chennai

Mariplex Mall - Pune Great India Place – Delhi

Contd…
3)We can setup stalls at different places like
corporate parks, societies, industrial units etc.
4)We can arrange for a Canter setup in
corporate parks, societies etc.
At all this above places we can arrange for some
activity which indulges the Tg in our product &
help them to differentiate from the
competitors.

Shiva Ads (I) Pvt. Ltd

 Society Promotion

Canter promotion
 BENEFITS
MALLS CANTER
1) Direct interaction with end 1)Direct interaction with end
user. user.
2) Can target the common 2)Can target the customer of
man. choice(corporate, industrial,
3) The response and individual etc.)
conversion is maximum in 3)The response is very good
malls. and can get big contracts.

We can plan the activity which We have to modify the activity

can help to promote the depending on the customer
product , which the Tg will needs.
remember. Shiva Ads (I) Pvt. Ltd
Contd..
• People can recognize or recall a brand if the
advertisement or the promotion is done in a
unique way.
• Our motive is to make deep & a positive
impact on the customers mind.
• A setup in a society can get us a contract of
building painting, house interior painting etc.

Shiva Ads (I) Pvt. Ltd

 KIDZONE BRANDING
• We can setup a counter at kids fun zone.
• At this counter we can conduct various fun
activities for kids like:
1)painting/coloring the artificial wall.
2)free gift
3)games etc.
• We can also display the pictures of kids room
painted with Nippon paints.

Shiva Ads (I) Pvt. Ltd

Activities for kids in mall
Benefits :
1)While the kid is engrossed in the activity we can
show different shade cards to their parents or
distribute free shade cards,show home interiors
with Nippon paint etc.
2)In this way by attracting the kid and making them
happy we are making the parents happy which
eventually helps to make the brand stronger.
3)At a time you can at least target 300-400 people
in a multiplex.

Shiva Ads (I) Pvt. Ltd

 NIPPON CAR PAINTS
• We can setup a stall in the car parking of a
mall with a free car polish like carwash.
• We can setup stalls at different corporate
parks near cafeteria, pantry etc in which the
features of the paint are promoted.
• We can display a custom painted car with
Nippon paints at colleges, corporate park,
malls, garages etc.

Shiva Ads (I) Pvt. Ltd

 CAR WITH CUSTOMISED PAINT
AT MALL,CORPORATE
PARKS,COLLEGES WITH
PROMOTERS PROMOTING
NIPPON CAR PAINTS

STALL IN CORPORATE PARK STALL AT CAFETERIA

BENEFITS
• Display of the customized painted car will
attract people from age group of 20 – 55 yrs.
• So by displaying at colleges we can target the
youth.
• By displaying at corporate parks we target the
young professional to mid-age executives who
have spending power.

Shiva Ads (I) Pvt. Ltd

 FEW OF OUR CLIENTS
SKODA LG
GILLETTE NIMBOOZ
GODREJ SAMSUNG MOBILE
CASTROL AIRCEL
INTEL DISNEY
FIAT TATA SKY
TOSHIBA SLICES
PANASONIC TAMPICO, ETC

Shiva Ads (I) Pvt. Ltd

OUR SUCESSFUL CAMPAIGNS

Shiva Ads (I) Pvt. Ltd

 City Center - Kolkata Fun CRM - Delhi

City Center - Chennai

Tata sky Plus Fun Republic - Andheri
Disney Activity in different schools in Chennai & Hyderabad
City Center Mall – Mumbai Central Forum Mall - Bangalore

Gillette
Nirmal Lifestyle - Mulund Garuda Mall - Bangalore
 FEW INNOVATIONS BY US :
TUBORG VIRGIN

Shiva Ads (I) Pvt. Ltd

“UNIQUE” DEFINE’S US

SHIVA Ads (I) PVT LTD.

 Contact Us

HEAD OFFICE :
B/6,2nd Floor, Viral Apartments, Opp Shoppers Stop, S.V. Road,
Andheri (w), Mumbai – 400 058 INDIA
TEL: 022 – 26249090
Telefax: 022 – 26202214
Mobile No 9322811434
Email: kiran@shivaads.com

Branches in Pune, Baroda, Ahmedabad, Bangalore & Kolkata

Branding & Promotion available All Over India

THANK YOU