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Prepared By :

Anurag
Mohd. Frahim
Mohit Sharma
Shishir Mishra
 
 


ï hat is Herbalism?

ï Herbalism is a traditional medicinal or folk

medicine practice based on the use of plants
and plant extracts.

ï Herbalism is also known as medical

herbalism & herbal medicine.
  

 


ï 
  science of life
Ayurvedic medicine

is a system of traditional medicine native to India
and practiced in other parts of the world.

ï Ayurveda is a form of complementary and

alternative medicine.
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ï Strengthen your immunity.

ï From common cold to Swine flu.

    
 
ï ÿhe Himalaya Drug Company founded by M Manal.

ï It offers a wide range of pharmaceutical, personal

care, consumer and animal health products.

ï Over 250,000 doctors around the globe have

endorsed Himalaya's products and consumers in
over 60 countries.
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Î Direct feedback from customers

Î Easy to recognize the needs of customers

Î Simplifies making strategies.

 
Î Managing large amount of data

Î Handling large customer loads

Î Expenses spent on managing the customer

expenditure
£

Î Easy to establish brand name

Î Easy to expand

Î Easy to capture market

Î Easy to decide which product to develop

ÿ
 
Î Depending too much on customers could lead to ignorance
of market factors

Î Over budgeting due to expenses on feedback mechanism

Î Obsolete technology
  


ï   is usually used in the sense of

synthesis, the combination of two or more
parts, whether by design or by natural
processes.

ï It implies being prepared or made artificially,

in contrast to naturally.
   


ï Ô



 



ï 
  

 


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ï Effective positioning strategy for a product or

brand may focus on specific competitors.
  

ï CavinKare was founded by Ranganathan in 1983.

ï Initially, the company was called Chik India Pvt. Ltd. and its
product was Chik shampoo.

ï ÿhe company targeted the local market and within a few years
emerged as a leading regional player in the shampoo market in
South India.
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ï In 1990, CavinKare changed its name to Beauty Cosmetics, in
line with its decision to establish itself as a national player.

ï ÿhe company hired professionals in various business areas

such as R&D, sales and distribution and expanded its network
beyond South India.
˜
 ˜


  
ï Apart from building many strong brands, CavinKare
also introduced brand extensions whenever it
identified a category where such a move might
serve the purpose better than a new brand.

ï ÿhrough the 1990s, the company came up with

many brand extensions such as Meera Shampoo,
Nyle onder, Nyle moisturizing lotion, Nyle cold
cream, Chik toilet soap, Chik Kali Mehendi, Chik
talc, Spinz talc, Spinz deodorant, and Meera soap...
  


 

Î Better focus on Marketing due to outsourcing

Î Less expenditure

Î Less time to establish brand name

 

Î *norganized marketing

Î Difficult to sustain competition

£


Î Organized marketing

Î R & D department for constant improvement of

product

Î Less time to market

ÿ
 
Î Difficult to sustain brand image

Î Outsourcing leads to dependence

 

 


ï L¶oreal Aishwarya Rai, Andy McDowell
ï Garnier Genelia D¶souza, John
Abraham
ï Clinic All Bipasha Basu
Clear
ï Pantene Katrina Kaif
 


 



ï Õicco Products
ï PatanjaliAyurvedic
Products
ï Rex Remedies
ï Hamdard
 ˜ 
 
ï Principles of Marketing- Philip Kotler

ï http://himalayaherbals.com

ï http://cavincare.com

ï http://onlinedrugstore.com

ï http://wikipedia.com
ÿ