Industry Profile

 Segments: The organized and unorganized

sectors of the biscuit industry is in the propo
 Main Categories of Biscuits are broadly as
under Glucose, Marie. Sweet, Salty. Cream,
& Milk rtion Of 55%:45% ratio
 Popular Brands of Biscuits in the country
are
 Popular Brands of Biscuits in the country
are, Britannia, Parle, Sunfeast, Priyagold,
Anmol, Biskfarm, Dukes, Cremica, Priya,
Veeramani, Bonn, Bhagwati, Raja,
Champion,Sobisco,Madhabi, Nezone,
Windsor, Cookieman, Sunfeast, Ankit,
Shangrila, Nalanda, etc.
 MISSION
PARLE

 “We will be the leaders in our business by- maintaining high

quality, introducing new and innovative products, reaching
every part of India, remaining customer-centric, constantly
upgrading our knowledge and skills.”
 VISION
PARLE

 “To be the leaders in our business. We will stand apart

from the competition by being the first in the market to
innovate.”
 Strategies

 Price
 Rural area
 Penetration
 BUSINESS:-

Description Parle

Established 1929

Nature of business Family run business

Market share ( value) 46%

Ads Major methods Celebrities endorse

ment

New areas of Health and wellness

promotion
 PRODUCT:-

Category Parle
Glucose Parle -G
Marie Parle Marie

Salty snacks Krack Jack

Milk Milk sakhti

Nice ------

Multi grain -----

Cream Kreams

Cookie 20-20
SWOT Analysis of Parle
 MISSION

 'Make every Indian a Britannia consumer'

 VISION

 “To become a larger player in the food space, and

as we get into newer products and newer
categories, their strength will be derived from the
Britannia mother brand,"
 Strategies

 Diversification
 B to B
 BUSINESS:-

Description Britannia

Established 1896
Nature of business Public ltd

Market share ( value) 32.80%

Ads Major methods Cricket events and

players

New areas of Environment

promotion
 PRODUCT:-

Category Britannia

Glucose Tiger
Marie Marie Gold

Salty snacks 50-50

Milk Milk bikis

Nice Nice

Multi grain Nutri choice

Cream Cream Treat

Cookie Good day

SWOT Analysis of Britannia