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Marketing was began in the 1970's with the birth of the "marketing orientation".
During the first stage of capitalism business had a production orientation. Business
was concerned with production, manufacturing, and efficiency issues.
By the mid 1950's a second stage emerged, the sales orientation stage. Business's
prime concern was to sell what it produced.
By the early 1970's a third stage, the marketing orientation stage emerged as
businesses came to realize that consumer needs and wants drove the whole process.
Marketing research became important. Businesses realized it was futile putting a lot
of production and sales effort into products that people did not want.
Some commentators claim that we are now on the verge of a fourth stage, one of a
personal marketing orientation. They believe that the technology is available today to
market to people on an individual basis. They feel it is no longer necessary to think in
broad aggregated terms like market segments or target markets.
Marketing has become an academic discipline in itself, with tertiary degrees in the
field now routinely awarded.
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| Electronics India Pvt. |td., a wholly owned subsidiary of | Electronics, South Korea.
Worldǯs 3rd largest appliance maker
| electronics India was established in January 1997 in India after clearance from the
Foreign Investment Promotion Board (FIPB).
| set up a state-of-the art manufacturing facility at reater Noida, near Delhi, in 1998,
with an investment of Rs 500 Crores.
| EI| also up its second reenfield manufacturing unit in Pune, Maharashtra that
commences operations in October 2004.
| has been able to craft out in ten years, a premium brand positioning in the Indian
market and is today the most preferred brand in the segment.
EVSB, the next-generation DTV transmission technology, chosen to be the US/Canada DTV transmission
standard by the US ÔTSC Ôll-in-one | 55-inch |CD TV, the worldǯs first and largest among |CD TVs
The worldǯs first DMB notebook commercialized & The worldǯs slimmest TV commercialized .
|aunches the industry's first dual-format, high-definition disc player and drive |aunches.
Introduces new global brand identity: "Stylish design and smart technology, in products that fit our
consumer's lives."
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Scope of marketing consist following terms:
D oods
D Services
D Ideas
D Informations
D Events
D Satisfactions
D Experiences
D Persons
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TE|EVISION MOBI|E PHONE
. |CD TV . Ôrena
. Plasma TV . Cookie
. Ultra Slim TV
. Flat TV . Secret
. KC550
DI ITÔ| ÔUDIO VIDEO . Viewty
. Home Theatre System . Dynamite
. Music System . Ôll Rounder
. DVD Player
COMMERCIÔ| ÔC
VÔCUUM C|EÔNER
. Vacuum Cleaner . DuctableType ÔC
. Non Ducted Type ÔC
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Call Centre:
| provide customer care service in case they have any problem
regarding products they can call at | call center.
Dealer |ocators:
For experience | products one can visit the nearest dealer
locator
Club Service:
| provide this service in which customers get lifetime
membership with |
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S|O ÔN:
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The new range of refrigerators will now be available with more value added features such
as Ônti-bacteria gasket, sliding door bin in addition to the already existing features.
| Mobile comes with Plug and Play feature.
This is the total sum of all products and
variants offered by an organisation.
The set of all product lines and items that a
particular seller offers for sell to buyers.
The composite group of products that a
company makes available to market markets.
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Product Width :
It is the number of distinct product lines offered by an organisation. Eg: | mobile
phones, washing machines, refrigerators, vacuum cleaners etc.
Product |ength :
It refers to the total number of items in the product mix. Eg. | intello eye, semi-
automatic washing machine, | x-wave TV, Etc.
Product Depth :
It refers to the number of variants present in a single product line. Eg. The
product depth of | mobile phone is | P-7200, | S-5200, | Dyanamic, | M-
6100, Etc.
Product Consistency :
ives the relationship between the products of product line.
Ô group of closely related product items.
Ô group of products (manufactured and
distributed by an organisation) which are
similar in the way they are produced or
marketed.
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| has segmented its Market on the basis of following:
Demographic
Income
Occupation
eographic
Tier 1 cities
Tier 2 cities
Psychographic
|ife style
Personality
Behaviour
Value
Benefit Sought
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Ôny paid presentation and
promotion of ideas, goods, or
services by an identified
sponsor. ?
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Direct Marketing
It is the use of non-
personal contact tools to
woo the customer for trial
or purchase. The tools
under this category
includes E-mail order,
catalogue-selling,
Telemarketing, www
marketing, TV network
shoping etc
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CUSTOMER VÔ|UE=
=TOTÔ| BENEFITS - TOTÔ| COSTS
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