“DIGITAL MARKETING IN INDIA “

Master’s in Business Administration

Semester 3

(2017-2019)

SUBMITTED BY

LUZINDA ERICK VICTOR

 Nixon Biotech Private Limited
• Established in the year 1945, ‘Nixon Biotech Private Limited’, are engaged in discovering, developing and
delivering Ayurveda Medicines. By offering our range of quality proven products to various industries, we
have earned a strong foothold in the market.
• We realize the importance of quality in medical products, thus, we make sure that our range is
manufactured using high grade raw material that is procured from credible vendors. Our professionals help
us to offer a hygienically processed range.
• ‘Sh. Ravi Nandan Goel’ convoluted business of the group, under the guidance of his father Sh. Nikka Ram
Goel to greater heights of Success. Moreover, we have established a separate Ayurvedic/ Pharma unit under
the name and style as Nixon Biotech Private Limited currently.
 ABOUT COMPANY

VISION
• “To be the preferred one-stop source, globally, for high quality organic and natural
ingredients required in health care, nutritional and personal care products.”

MISSION
• “To provide highest quality natural bio-resources for human health, in harmony
with nature and in a socially and environmentally responsible manner”
OBJECTIVES

• To compare the trust level of traditional advertising and digital advertising.

• To find the effectiveness and reliablitity of digital advertising .

• To know the perception of the customers towards nixon biotech .

• To measure the reach of digital marketing in the medical sector

RESEARCH METHODOLOGY
• Research design
This is a descriptive research as it will clarify the doubts about online advertising in medical sector.
It would give us a clear picture on the effectiveness and reliability of online advertising compared to
the traditional form of advertising.
• Data collection
Secondary data: Online reports related to advertising and previous data in company.
Primary data: Questionnaire, Personal Interview, Interview with Marketing Professional and
customers.
• Sample universe
Basis of sampling:
Sample should be a costomer of the company or should have knowledge about the products.
25 were the sample.
SUGGESTIONS
(1). Company has to make constant relation with customers.

(2). Company has to make efforts to collect payment immediately.

(3). Company should also focus on improvement of delivery system of products.

(4). The quality of company products is good. They have to concentrate on packing of products
to attract customers.

(5). They have to maintain proper website on the net to deal with customers and other persons.
(6). They have to give toll free numbers on the packing of products to get queries,
suggestions and complaints about products.

(7). Company has to concentrate on building the brand of the company because
first impression is the last impression.

(8) Company has to concentrate on finding the best advertising media to make
products know to the customers.
LIMITATIONS OF STUDY

• Short time period:

The time period for carrying out the research was short as a result of which many facts have
been left unexplored.
• Lack of resources:
Lack of time and other resources as it was not possible to conduct survey at large level
• Unwillingness of respondents:
While collection of the data many respondents were unwilling to fill the questionnaire.
Respondents were having a feeling of wastage of time for them.
Implementation of data collection method
Due to lack of resources some data collecting methods were not applicable
and the ones used failure of getting the required data

Sample size.
Small sample size limited the proper acquiring of desire information and
making the information collected inaccurate

Language barrier
FINDINGS
Some customers are influenced to buy through adverts.

In most times medical companies invest less in online advertising.

The customers don’t completely trust the information from ads.

Most of the customers are refered by previous customers.

Most of the always get more customers.

CONCLUSION
• Practically it has been proved through the research that online advertising is neither effective
nor reliable as compared to the traditional medium which is Television commercials and
print media i.e. newspapers and magazines.
• Also, consumers trust the traditional medium more than that of online and there is a vast
difference in their trust levels. Of course, it could be because of the Indian culture which is
different from the western countries that are more into e-commerce and prefer to buy things
online and they trust the internet more as compared to the other forms.
• All in vain in India, as most prefer the tangible things that we buy. Being collective we go
shopping along with family friends and relatives.