SWACHH BHARAT

ABHIYAN
 HISTORY of cleanliness campaign

 Mahatma Gandhi had rightly said, “Sanitation is more important than Independence”.
 He was aware of the pathetic situation of Indian rural people at that time and he dreamt of a
clean India where he emphasized on cleanliness and sanitation as an integral part of living.
 Unfortunately, after 72 years of independence, we have only about 30% of the rural households
with access to toilets.
 President Pranab Mukherjee, in his address to Parliament in June 2014, said, “For ensuring
hygiene, waste management and sanitation across the nation a “Swachh Bharat Mission” will be
launched.
 SWACHH BHARAT MISSION

Swachh Bharat Abhiyan was announced by Prime Minister of India Mr.

Narendra Modi on Indian Independence Day and launched on 2nd
Oct 2014, Gandhi Jayanti.
The Swachh Bharat Abhiyan is the most significant cleanliness
campaign by the Government of India.
This will be our tribute to Mahatma Gandhi on his 150th birth
anniversary to be celebrated in the year 2019”.
PROGRAM DECATED TO MAHATMA
GANDHI
 “ Cleanliness was very close to
Mahatma Gandhi’s heart. Let us
reaffirm our commitment for a
Swachh Bharat & fulfil our beloved
Bapu’s dream. A clean India will
enhance our development journey
and benefits to the poor.”

Narendra Modi
 OBJECTIVES OF THE MISSION
• Construct individual, cluster and community toilets.
• Construct toilet and work towards establishing an accountable
mechanism of monitoring toilet use.
• Create Public awareness about the drawbacks of open
defecation and promotion of toilet use.
• Recruit dedicated ground staff to bring about behavioral change
and promotion of toilet use.
• Change people’s mindset towards proper sanitation use.
• Keep villages clean.
• Ensure solid and liquid waste management through gram
panchayats.
• Lay water pipelines in all villages, ensuring water supply to all
households by 2019.
WHY WE NEED A SWACHH BHARAT?
WE CAN DO LITTLE THINGS TO CLEAN
INDIA
 Organize different awareness programs
on cleanliness and sanitation.
 Construction of toilets in schools and
public places.
 Programs to eliminate open defecation.
 Make people aware about the health
issues raised because of open
defecation.
 Solid and liquid waste management.
 Always keep your home and workplace
clean.
 Modi’s NoMiNEEs FoR PRoMotiNg
The Campaign

• Anil Ambani
• Baba Ramdev
• Kamal Hassan
• Mridula Sinha
• Priyanka Chopra
• Sachin Tendulkar
• Salman Khan
• Shashi Tharoor
• The team of TV serial “ Taarak
Mehta Ka Ooltah Chashmah”
 OUTCOMES OF SWACHH BHARAT
ABHIYAN
• By May 2015, 71 Indian public sector undertakings and 14 companies supported the
construction of 89,976.
• In 2017, the national sanitation coverage rose to 65% from 38.7% on Oct 2, 2014
before the start of the campaign.
• It was 90% in August 2018.
• Eleven states, 314 districts and 3.25 lakh villages were declared Open Defecation
Free (ODF) by 15 February 2018.
• The cities and towns which have been declared ODF stood at 22 per cent and the
urban wards which have achieved 100% door-to-door solid waste collection stood
at 50 %.
• The number of Swachhagrahi volunteers working across urban local bodies rose to
20,000, and those working in rural India rose to more than a lakh.
• The number of schools with separate toilet facilities for girls rose from 0.4 million (37%)
to almost one million (91%).
 PLEDGE FOR ALL
 PM Narendra Modi has urged each and every one of us to pledge the
following as a part of the Swachh Bharat Abhiyan:
“I will remain committed towards cleanliness and devote time for this. I will
devote 100 hours per year, that is two hours per week, to voluntarily work for
cleanliness. I will neither litter not let others litter. I will initiate the quest for
cleanliness with myself, my family, my locality, my village and my work
place”.
THANK YOU
 Presented by:
Kumar Gaurav
Kantesariya Happy