PROBLEM that people face

Check out our video:

bit.ly/goersvid
Connect events to its audience
Everything is going mobile

GOERS is the
next big thing!
 Business Model Canvas
Key Partners Key Activities Value Customer Customer
Propositions Relationships Segments
• Innovating the app
• Event experience • Recommend • Interactive
Organizers • Building events & • Young (16-35)
(social
• Event relationship with activities in • Open-minded
interaction
Promoters partners town (to technology)
between us and
• Venue • Marketing & ads to • Easy access to • Use
users)
gain users smartphones
Operators events &
Key Resources Channels (iOs / Android)
• Advertising activities
Agency • People (places) in town • Free app on the • Outgoing
• Brands • IT assets (maps, book) Apple Store, • Income: $250-
• Intellectual • Social media Google Play $1000
Property for going out • Social media:
twitter,
instagram
Cost Structure Revenue Streams
• Salary • Commission fee from ticket sales
• IT asset (devices, infrastructure) • Targeted Advertising from brands
• Operational IT cost (internet, server,
email)
• Operational partnership cost
• Marketing (gifts, souvenirs, promotions)
 Business Model
• User uploads on • Commission fee from
the app ticket sales
• Web crawls • Targeted advertising
• User mentions on from brands
social media (after having a user base of 100,000 in a year)

Content Supply Revenue Stream

 Competition
UK, US HK, Taiwan

Nightlife Local content

Jakarta Jakarta Mobile app
Web-based

Singapore
Jakarta
Jakarta
Bali
Bali
 Why Now?
Expansion in 3G mobile
Internet and low cost
smartphones has also driven
fast growth in m-
commerce uptake.

Indonesia m-commerce market:

US$ 10.4 million in

2013, and going to expand to
US$24.8 million by
2018
- Euromonitor International, Sept 2014
 Market Size
Indonesia Smartphone Market
2014 iOs + Android
Windows iOS
Phone 3% 35,7 million
8% Total Serviceable Market

Other
OS
1%
Blackberry
29% Android 4,5 million
59% GOERS users in 5 years
Share of Market

57,7 million
Total Addressable
Market
- IDC Indonesia, September 2013
- eMarketer.com
- Assumption based on Telkomsel data, 50% of its iOs user are based in Jakarta
Advertorial example
 Progress
• Finished the first beta-test stage with 50
users
• Goers App is available on the Apple Store
• Next step:
– Partnering with key account of event partners
in Jakarta, Bandung, and Bali
– Seamless payment process on the app
– Build Goers Android App within 2 months
 Founders
Sammy (CEO)
– Business Development MNC Media
Holding
– Master of International Business,
Monash University. Melbourne
Australia
– Bachelor of Business Administration,
Swiss German University, BSD
Serpong, Indonesia
 Intern at EcoGreen Oleo-Chemical Germany
 Intern at Panasonic Manufacturing Indonesia
 Asiaworks training
 KUMON Mathematics graduate
 The Best and Most Outstanding
student of IST ITB
 Intern at Microsoft Indonesia
 Graduate Intern at Phillips 66, UK
 Top Ten Winner of Tap That App
Nokia
 ITB delegate to ASCENT Japan
Ansel (CTO)
– MSc Design & Digital Media,
The University of Edinburgh
– MSc Computer Science ITB
– BSc Computer Science ITB
 Nokia Developer Champion
 MVP Microsoft Student Partner
 Indonesia Endownment Fund for Education
Scholarship (LPDP)
 Worked in various multi-platform projects
with ITB professor
Niki (COO)
– VP Business Development and
Technology, Indonesia Technologies
– MSc Information Systems Management
& Innovation, Warwick Business School,
UK
– BSc Information System & Technology
ITB
 What do we want to be?
• Be the it application for going out, like
Youtube is to video
• The answer to all your going out
questions.
• The best IT/entertainment company to
work for in Southeast Asia
 GOERS Roadmap
Social Media and
Gamification Feature
Launch on (4sq strategy of Badge)
Expand to Australia
Apple Store Tap into Bali and Bandung

Launch on Expand to Expand to Other

Google Play Singapore, Countries in
Malaysia ASEAN, Japan,
Introducing
(catering Korea
seamless in-app
Indonesian who
payment
loves going to these
countries)
Join us in this exciting ride to tap into Asia’s
entertainment industry!
 Thank you

PT Sanraya Adi Nattaya | GOERS