REVIEW

Review
What are companies that
that practice social
responsibility in the
conduct of business?
We can handle the truth

• We reap what we sow.

• It is in giving that we receive.
• DoEvidence that ethical, social
good. Do it well.
responsibility is profitable
• Choose what is right. You will not go wrong.
We can handle the truth

The slide relates the

importance of Social
responsibility in relation to the company’s
Evidence that ethical, social
stakeholders point of view and NOT only
responsibility is profitable
depends on how we see our own image.
Specific Learning Outcomes

At the end of the lesson, the learners shall be able to:

• Provide evidence that ethical, social responsibility makes

good business sense.
Evidence
• Demonstrate thatwith
understanding ethical, social
regards to these
responsibility is profitable
evidences.
• Value the importance of social responsibility.
Evidence that Social responsibility
is profitable:

“There is no question that companies that are the most

effective in integrating sustainability in their values and
strategy will be the most successful in increasing
Evidence
shareholder wealth”.that ethical, social
responsibility is profitable
Alice Korngold,
a New York-based corporate social responsibility consultant
Evidence that Social responsibility
is profitable:

“Businesses that are the most innovative in finding

solutions to global challenges – such as climate change
and energy, economic development, education,
Evidence
healthcare, thatand
human rights, ethical, social–
protecting ecosystems
will responsibility
be the most profitable.” is profitable
Alice Korngold,
a New York-based corporate social responsibility consultant
Evidence that Social responsibility
is profitable:

Corporate social responsibility is an intangible asset

that in some cases is integrally linked to a
company’s profits – such as Starbuck’s, which
Evidence
markets its coffee that ethical,
as beneficial social
to the growers who
responsibility
produce it. is profitable
Evidence that Social responsibility
is profitable:

Tax benefit is given on the amount spent

for social responsibility activities which
Evidence
helps that
to increase the ethical,
profit of thesocial
responsibility is profitable
company.
Evidence that Social responsibility
is profitable:

According to the 2016 Global Institutional Investor

Survey, CSR indicated enhance market performance:

• Over a 17 year period, an investment of $1 in high

Evidence that
performing CSR firms grewethical,
to $ 22.60 social
responsibility
• The isperforming
same $1 invested to low profitableCSR firms
grew only to $15.40 in the same period.
ACTIVITY
 Group Activity
• Group yourselves into 4 groups.
• You will be provided with four blue meta strips containing the reasons
why SR make good business sense.
• White meta strips will also be provided containing the words or phrase
supporting each reasons.
• Work with your group and paste/connect the reasons and the phrases in
a manila paper.
• The groups’ output will be posted on the board.
• 1 or 2 representative will present the output.
 Group Activity

Reasons why SR makes good business sense.

• More Value to the shareholders
• Satisfied Customer
• More healthy social license to operate
• Employee relations
 Group Activity
1. Acting with integrity builds Customer’s trust and reputation
2. Business approach that creates long term shareholder value
3. Ensure people’s full potential
4. Embracing opportunities deriving from social developments
5. Enhances operational efficiencies and cost savings.
6. Gain support by the government agencies
7. Highly motivated, loyal workforce
8. Improved relations with regulators
9. Makes our employees proud.
10. Reduces barriers to entry
11. Winning the trust is a major competitive advantage
12. You need to know your market
DISCUSSION
QUESTIONS
 Discussion Questions

Why should you understand that

Social Responsibility makes good

Business Sense?
 Discussion Questions

How can the practice of social responsibility

enhances operational efficiencies
and cost savings?
 Discussion Questions

Why is it important to maintain highly

motivated and loyal workforce?
 Discussion Questions

Why is it important to maintain

satisfied customer?
 Discussion Questions

Give 4 reasons why social

responsibility makes good business
sense?
 Discussion Questions

In relation to economics, what is the

meaning of barriers to entry? Is it
beneficial to the company?
 Discussion Questions
(Application)

What reasons are observed by the following

social practices:
1. Support public policies that are in the public
interest.
2. Employee engagement in shared
responsibility
 Discussion Questions
(Application)

What reasons are observed by the following

social practices:
3. Abiding with the local ordinances.
4. Fair rewards and incentives system
 Discussion Questions
(Application)

What reasons are observed by the following

social practices:
5. Adopt Reduce, Reuse, Recycle inside the
business.
6. Providing Service Recovery
 Discussion Questions

In relation to values and ethics, is

it enough to give dole outs in the
practice of social responsibility?
EVALUATION
EVALUATION

1. Give 4 reasons why social

responsibility make good business
sense?
2. Enumerate 3 valuable examples of
social responsibility which
promote employee relations.
EVALUATION key answer
2.
1.
• Training and development
I. Give More Value to the • Providing fair remuneration
shareholders.
• Employee engagement
II. Create Satisfied Customer
• Providing timely recognition
III. Provide a More healthy
• Providing health benefits
social license to operate
• Providing insurances
IV. Promote Employee
relations • Job Appreciation and rewards

• Respect employees