“A study on effects of OYO rooms

on hospitality industry”
 Industry Introduction
The hospitality industry is a broad group of
businesses that provide services to customers. It's
focused on the satisfaction of customers and
providing specific experiences for them. The
hospitality industry is unique because it relies so
heavily on discretionary income and free time.
• Area included
a) Accommodations
b) Food and beverage
c) Travel and tourism
 THEORETICAL PERSPECTIVE:OYO
Rooms
• OYO Rooms is India’s fastest growing branded
network of budget hotels founded by young
entrepreneur Mr. Ritesh Agarwal on 2013.
• OYO Rooms currently operating in more than
100 Indian cities.
• Delhi, Gurgaon, Mumbai, Bangalore,
Hyderabad, Goa, Chennai, Kolkata are few to
name.
 RESEARCH METHODOLOGY
Research- Descriptive Research
 Sample size- 100 respondents
Sampling method- Simple Random Sampling
Data collection method- Primary
data(questionnaire) and secondary data.
Tools & techniques- MS Word, MS
PowerPoint, MS excel , Google Doc forms
 OBJECTIVES
• To work on the core operations i.e. (Product
Knowledge & Product Retainbility) of OYO
Rooms.
• Secondly to work on Business Development
i.e. (Introducing SMART PROPERTY) concept.
• To increase the demand/sales of OYO Rooms.
 ANALYSIS AND FINDINGS

• DEMOGRAPHIC PROFILING:
• Age-Wise PROFILING
Total Walk -In (in %)

7%
22%

25%

38%

5 to 15 16 to 26
27 to 37 More Than 48
• Gender-Based PROFILING
TOTAL WALK-IN
No. of Males No. of Females

45%
55%

• INCOME-Based PROFILING
TOTAL WALK-IN
8%

22%
22%

48%

5000 - 20000 20001 - 35000

35001 - 50000 More than 50001
• From the Pie chart it can be stated that 54% of
customer’s think of OYO Rooms while
reservations for hotels.
Response

46%
54%

YES NO
• From the above graph it can be stated that
68% of customers are having troubles with
finding a budget friendly hotel.

Response

32%

68%

YES NO
• The above graph depicts the opinion of the
consumers, 82% of them heard of OYO rooms
and 18% of them have not heard.
Response

18%

82%

YES NO
• The above graph depicts the opinion of the
consumers, 15% of them heard of OYO rooms
from Digital Advertisement and 85% of them
heard from friends or others.
Response

15%

85%

Digital Adv Friends Told

• The above graph depicts the opinion of the
consumers, 54% of them travel to discover
new cultures and 31% of them travel to learn
more opportunities.
Response

13%

54% 33%

Social Relationships Opportunities to Learn Discover new cultures

• From the above graph 73% people would not
download an app 27% of them would.

Response

27%

73%

YES NO
• In the above graph only 21% opt for OYO
Premium, while remaining of them would
prefer OYO Budget.Hence majority of people
are looking for OYO Budget.
Response

21%

79%

OYO Budget OYO Premium

• From the above graph we can say from a
sample of 100, 91% of them would consider
going for OYO Elite in future and 9% may not
buy. Response

9%

91%

YES NO
• In the above chart, the Average UN-HAPPY %
of Guest in the month of May was 10.93%.
160

140 137
127

120

100 Total Feed Back

Counts
Unhappy count
80
Un-Happy %
60
51 Delight Count
47.22 48 47.05

40

19
20
11.11 11 10.…

0
WEEK-1 WEEK-2
• In the above chart, the Average UN-HAPPY %
of Guest in the month of June was 11.70%.

140 131
129
125
119
120

100

80 71
65
55 58 56.8
60 54.62
47 46.03

40
21 19
20 16 14
12.82 12.69 10.92 10.4

0
WEEK-1 WEEK-2 WEEK-3 WEEK-4

Total Feed back counts Un Happy Count Un Happy % Delight Counts Delight %
• In the above chart, the Average UN-HAPPY %
of Guest in the month of July was 9.59%.
120
103
98
100 92
88

80

58 56.31 59.9 60.8

56
60 53 54.08 52

40

20
10 9.7 10 9.8 8 9.09 9 9.78

0
WEEK-1 WEEK-2 WEEK-3 WEEK-4

Total Feed Back Counts Un-Happy Counts Un-Happy% Delight Counts Delight %
 FINDINGS

• We found that by regular interactions with stake-holders & PMs, we

are able to manage the inventory properly because of which we
decrease the number of shifting to Zero which in turn helped us in
maintaining Un-Happy%.
• We also found that by regular interactions with the guests, we are
able to resolve the issues in no time and ensured their stay.
• We found that in Weekends Booking counts increased immensely,
so we focused accordingly and took preventive measures to
improve guest experience.
• We found that maintaining good relations with all internal &
external stakeholders helps in smooth conductions of Operations.
• We found that the major concern for all guests
are Variety in Breakfast
• We found that, Post PMI, we are able to increase
the Delight%.
• Major concern about the services
• People need more coupons and discounts.
• People are thinking more towards Oyo because
it’s easy to use and all things are online.
• People are happy for getting new culture.
 RECOMMENDATIONS
• OYO should give more focus on Demographic
Condition, Market & Geographic Condition
like Demand, Supply, Business, Locations, and
Clients as they vary from city to other city.
• OYO should go for a short stay.
• As a suggestion, OYO must go for
collaboration with Shrine Board for YATRA
Parchi.
 LIMITATIONS
• Some customers refuse to co-operate and do not
disclose their Genuine opinion.
• Customer information is highly confidential, so
organization doesn’t disclose it properly.
• Respondent’s answers might have influence or
bias.
• Information is collected from the customers and
dealers only.
• Meeting to the Guests is tough job, because they
are very busy.
 CONCLUSION
• I enjoy this line of work and hope the company
reaches Fortune 500 list one day
• By 2023, It will be the world’s largest hotel chain.
We want to convert broken, unbranded assets
around the globe into better-quality living spaces.
• This portal that allows unmarried couples to book
hotel rooms in India is definitely a change for
conservative and patriarchal society.