FUSION

Media pack – summer 2k19

Fusion..

• Fusion is a music magazine focused on this

years upcoming festivals and best artists
across the globe.
• The summer edition provides exclusive
news & information about what’s coming
up this summer and where to be for the
events.
• The name fusion came from the idea of
passion and excitement that people have
for festivals and this magazine is to bring
the community together as an audience.
My USP

• Fusion is not the only festival/music

related magazine out there. Therefore
the USP for Fusion in order for it to
succeed is that the magazine will carry
out its own research into finding the
most secretive rumours and news about
festivals.
• All the data is then condensed into a
‘Summer Guide’ within the magazine
EXCLUSIVE to the buyers as it cannot be
found anywhere else.
• Due to the magazine being the summer
edition, a lot of demand is there for the
guide.
 • The front cover of Fusion will
demonstrate the genre of the
magazine from all the pictures and
colours as well as providing an insight
of what else is included.
• There will be competitions and
What’s inside? giveaways for festival spending money
& tickets etc. There will also be links to
social media platforms and the website
to respond to polls and questions.
• The contents will allow readers to
locate pictures, news and most
importantly the exclusive guide.
The style

• Fusion will look passionate and exciting.

This is to reflect how the festival and
concert fans feel about this summer.
• Fusion is a fun loving and exciting magazine
and it hopes to show this through the use of
it’s colours, pictures and its contents!
Our audience

• Fusion target young adults and students who

wish nothing but to have the time of their life
at music concerts and festivals this summer.
• Age 16-25
• Aspirers and explorers
• Demographic A-E as some are still students
Digital presence

• There is also a corresponding website

to Fusion which also includes all the
news and competitions for readers to
enter.
• Fusion is also on social media
platforms such as Instagram and
Facebook where pictures and artist
line-ups are regularly posted.
Gratifications on offer

• The fusion package across consists of

magazines, websites and social media
platforms allowing our audience to interact
and satisfy their festival needs any where,
any time.
• Fusion is a solid, knowledgeable source for
all the information our readers are looking
for, making Fusion the most reliable
magazine for music/festival news & content