ICT PROJECT AND AUDIENCE PROFILING

ADOBE PHOTOSHOP * FACESWAP

MICROSOFT POWERPOINT *MUSIC LYRIC
VIDEO
MICROSOFT WORD * MAIL MERGE
MICROSOFT EXCEL *DATABASE
SKETCH UP
WEBSITE
AUDIENCE PROFILING
AUDIENCE PROFILING

 ISA TASK ALL MEDIA INSTITUTION NEED TO

PERFORM WHEN CREATING A NEW PRODUCT
TO LAUNCH ONTO THE MARKET BE IT A
MAGAZINE,FILM,ALBUM,WEBSITE ETC.
AUDINCE PROFILING
AUDIENCE FACTORS

 WHEN DEFINING AN AUDIENCE ,FACTORS THAT MUST BE COSIDERED INCLUDES:

AGE,GENDER,RACE,AND SEXUALITY
EDUCATION
ANNUAL INCOME
DISPOSABLE INCOME
CURRENT LIFESTYLE/ASPIRATIONAL OR DESIRED LIFESTYLE
CULTURE
MEDIA INTEREST
BUYING HABITS
LOYALTY TO BRANDS
AUDIENCE FACTORS
DEMOGRAPHICS
- A COMMON AND TRADITIONAL METHOD OF AUDIENCE PROFILING
- DEFINES THE ADULT POULATION LARGELY BY THE WORK THAT THEY DO
A). HIGHER MANAGEMENT,BANKERS,LAWYERS,DOCTORS AND OTHER
PROFESSIONALS

B).MIDDLE MANAGEMENT,TEACHERS,CREATIVE AND MEDIA PEOPLE

C1).OFFICE SUPERVISORS,JUNIOR MANAGERS,NURSES,SPECIALIST,CLERICAL STAFF-

WHITE COLLAR

C2). SKKILEED MANUAL WORKES,PLUMBERS,BUILDERS-BLUE COLLAR

D).SEMI-SKILLED AND UNSKILLED MANUAL WORKERS

DEMOGRAPHIC
PSYCHOGRAPHICS
-LABELS A PARTICULAR TYPE OF PERSON AND MAKES AN ASSESSMENT ABOUT THEIR
VIEWING AND SPENDING HABITS
-THIS IS A WAY OF DESCRIBING AUDIENCE BY BEHAVIOR AND PERSONALITY TRAITS

*MAINSTREAMERS=SEEK SECURITY.TEND TO BE DOMESTIC,CONFORMISTS,CONVEN-

TIONAL SENTIMENAL-FAVOR VALUE FOR MONEY FAMILY BRANDS.NEARLY ALWAYS
THE LARGEST GROUP
*ASPIRERS=SEEK STATUS.
MATERIALISTICS,ACQUISITIVE,ORIENRED,TO IMAGE AND APPEARANCE PERSONA
AND FASHION.ATTRACTIVE PACKAGING MORE IMPORTANT THAN
CONTENRS.TYPICAL YOUNGER PEOPLE, CLERICAL AND SALES JOB

* SUCCEEDERS=SEEK CONTROL
STRONG GOALS,CONFIDENCE,WORK ETHIC AND ORGANIZATION .SUPPORTS
STABILITY.BRAND CHOICE BASED ON SELF-REWARD AND QUALITY.TYPICAL HUIGHER
MANAGEMENT AND PROFESSIONALS
PSYCHOLOGICAL
*RESIGNED=SEEK SURVIAVAL
RIGID AND AUTHORITARIAN VALUES.INTERESTED IN THE PAST AND
TRADITONAL.BRAND CHOICE STRESSES SAFETY,FAMILIARITY AND
ECONOMY.TYPICALYY OLDER PEOPLE

*EXPLORERS=SEEK DISCOVERY.
ENERGY,INDIVIDUALISM AND EXPERIENCE.VALUES DIFFERENCE AND
ADVENTURE.BRAND CHOICE HIGHLIGHTS SATISFACTION AND INSTANT EFFECT.THE
FIRST TO TRY NEW BRANDS.YOUNGER DEMOGRAPHICS-STUDENTS

*STRUGGLERS=SEEKS ESCAPE
ALIENATED AND DISORGANIZED.FEW RESOURCES BEYOND PHYSICAL SKILLS.BRAND
CHOICE INVOLVES IMPACT AND SENSATION.BUYS ALCOHOL,JUNK FOOD,LOTTERY
TICKETS, D AND E DEMOGRAPHICS

*REFORMERS=SEEKS ENLIGHTENMENT
FREEDOM OF RESTRICTIONS AND PERSONAL GROWTH.SOCIAL AWARENESS AND
INDEPENDENT JUDGEMENT.ANTI MATERIALISTIC BUT AWARE OF GOOD TASTE.HAS
ATTEEND HIGHER EDUCATION AND SELECTS PRODUCTS FOR QUALITY
QUIZ!

1,) WHAT DOES ICT STANDS FOR?

INFORMATION COMMUNICATIONS
AND TECHNOLOGY
2-3.) WHAT ARE THE TWO TYPES OF
AUDIENCE PROFILING
DEMOGRAPHICS AND
PSYCHOGRAPHICS
4-10) WHAT ARE THE 6 TYPES OF
PSYCHOGRAPHICS
4-10).
MAINSTREAMERS
ASPIRERS
SUCCEEDERS
RESIGNED
EXPLORERS
STRIGGLERS
REFORMERS
THANK YOU!