Marketing presentation

Presented by:
Anuj Chaudhary
Abhishek rajan
Ayush singh
Shubham grover
Ekansh jain
Rahul gupta
INTRODUCTION

 A good education is of vital importance for those seeking a way out of poverty —
But in many parts of India, there is a serious shortage of basic necessities such as
school bags a writing-table a chair to sit even a school bag are rarely viewed
which then end up with school children sitting on dusty floors all day. The
children who get nothing better than a bad posture poor eyesight and bad
handwriting and god knows about the quality of education.
 In the rural schools of India, children often sit in the floor to do their work without
the aid of desks, and carry their books and materials home in flimsy, plastic
shopping bags. A portable desk made out of recycled cardboard that also converts
into a handy carrier for lugging books home.
 CARRY EASE
This product is basically an
portable bag which could be
converted into the desk and
could be used for the laptop
carrying.
The added feature along with
this is waterproof coating
attached to it.
Segmentation:

Being use of the waste card boards in

the manufacturing of such bag/desk
it costs very less and the feature of
easy foldability it makes the product
differ in the terms of the (laptop desk
/school bags) which are present in
the market.
Targeting:
The main Target audience for this product would be-
 NGO’s of the children
 primary schools in the rural areas where there is no
arrangement of the furniture to make the student
settle down and study.
 Even the people who want to have the portable
laptop desk.
Positioning:

Being the one of cheapest product in the market

with the feature of waterproof coating makes the
product different from what other competitors in
the market are trying to lookout for .
4P’s
PRODUCT PRICE PLACE PROMOTION

• Hard • Design • Retailers • Sales

cardboard variant:- 50 • Rural promotion
• Simple :-30 schools • Personal
• Waterproof selling
coating • Advertising
sheet
 SWOT Analysis
Strength
 Low price.
 Environment friendly.
 Low resource consumption.
 Less garbage in the society.

Weakness
 Unavailability of machinery.
 Consumer may not accept thes product if we do not market it accordingly.
 Less advertising efforts.
Opportunities
 Increasing awareness of hazards of plastics.
 Basically our product is lower in price than others
 Less competitors
 Purchasing power of the people will be increased so they will favor our
product

Threat
 Firms may react on this establishment and may negatively affect our
profitability and sustainability.
Why we choose this product?

Before deciding this product we have taken many ideas but ultimately
we came to this. There are multiple reasons for choosing this
product some of them are-
 It is an biodegradable product.
 It is mainly made up from waste material.
 It cost very low, so it is an good product for the people having low
income.
 It is easy to carry and it can be used according to the purpose.
 The main idea behind launching this product is that we want to
give something back to our society.