Business Name,logo and tagline

Description of Venture:
• Our business is all about fuel production. We
are going to produce fuel from corn. We use
this fuel as automotive fuel. Corn is easily
available in Pakistan. Pakistan in an agriculture
country. Our focus on ethical marketing. Corn
fuel increases the capacity of engine.
Business Profile:
Business Introduction
 Vision & Mission Statement &
Products and Services:
• To make the Environment Clean and Healthy῞

• ῞To the Serve the Society῞

• Fuel
• Animal feed
Production Process
 Marketing Mix

• PRODUCT
• PLACE
• PRICE
• PROMOTION
PRODUCT
• Wet distillers’ grain.
• Corn Gluten Meal

PLACE
• supply chain Department
• Distributors of fuel
• Fuel Station
• Green Wheel Depots
PRICE
• Price Skimming
• Penetration Pricing

PROMOTION
• Advertising
• Sales promotion
• Public Relation
 Market Segmentation
• Demographic Segmentation
• Geographic Segmentation
• Psychographic Segmentation
 Demographic Segmentation:
• Age
• Gender
• Education
• Income
• Family size
• Occupation
• Social Class
 Geographic Segmentation:

• Region
• Density
• Cities
• Population of that area
• Living standards of people
 Levels of Market Segmentation:
• Mass Marketing
• Segment Marketing
• Niche Marketing
 Mass Marketing
Green wheel go for the mass marketing
because its distribution is very extensive.
Internationally its products are goes into
international market.
 Marketing Channel:
• Supply chain department
• Distributors
• Stations
• Consumer.
 Target Market
• How many segments to targets
• Which Segment to target
• How many product to offer
• Which product to offer in which segments
There are three steps to targeting:
• Market Quality
• Target Choice
• Product Positioning
Targeting Strategy decision is influenced by:
• Market maturity
• Diversity of buyers need
• The companies size
• Strength of the Competition
• The volume of sales requires for profitability
Market Targeting
• Agriculture Sector
• Transporters
• Generator industry
 Competitor Analysis
• Pakistan State Oil
• Shell Pakistan Ltd.
• Caltax
 Positioning Strategy
• Green wheel position themselves on the basis of
brand quality.
• Green wheel position itself on the basis of its
services.
• Green wheel position itself on the basis of low
price product.
• Green wheel give discount, coupon, facility to his
customer.
• Green wheel provide lucky draw facility and give
bonus prices to his custom
Human Resource Requirement
 Diversity

• Male
• Female
• But we all are highly conscious about the
deliverance of rights of others.
Motivational Theory
SWOT Analysis
PEST Analysis:
Porter's five forces model
PRICE
 Recommendations:
• Provide By one Get one offer, Lucky Draw offer, Coupon offer to his
customer.
• Work for the welfare of the Society. Make some hospitals.
• There should be proper shades and proper sitting arrangements at the
filling stations.
• Green wheel should provide small incentive to its customer.
• Green wheel should make company operations site in every city to capture
the market.
• Company should establish new regional office to control the activities of
company operations.
• Provide Mosque facility in High ways Station.
• Provide tuck shop in High way stations.
• Green wheel should develop effective marketing programs that help the
company to increase its salesthat will lead to increase market share.
 Exit Strategy:
• Merger
• Acquisition.
• Franchising