GROUP ACTIVITY

• Divide the class into 3 groups.

• Let each group guess the slogan
or tagline of a product presented.
BDO
APPLE
JOLLIBEE
 SESSION OBJECTIVES

At the end of the period learners are expected to:

a. identify the meaning of advertising and the
types of advertising
b. appreciate the importance of advertising
c. perform an advertisement
 Activity 1
Matching Type
Column A Column B
_____1. Print Media A. It is typically the most expensive medium to advertise.

_____2. Support Media B. Very affordable for local businesses and allow you to
target a geographic segment if you have a universal
product or service.
_____3. Broadcast Media C. include several options for message delivery than
normally add to or expand campaigns delivered through
more traditional media.
_____4. Internet D. used by online and offline companies to promote
products or services.
_____5. Product E. This is where you offer compensation to a TV show,
Placement movie, video game or theme park to use your product while
entertaining audiences.
 Activity 1
Matching Type
Column B
A. It is typically the most expensive medium to advertise.
B. Very affordable for local businesses and allow you to target a
geographic segment if you have a universal product or service.
C. Include several options for message delivery than normally add to
or expand campaigns delivered through more traditional media.
D. Used by online and offline companies to promote products or
services.
E. This is where you offer compensation to a TV show, movie, video
game or theme park to use your product while entertaining
audiences.
 Activity 1
Matching Type
Column A Column B
B__1. Print Media A. It is typically the most expensive medium to advertise.

C__2. Support Media B. Very affordable for local businesses and allow you to
target a geographic segment if you have a universal
product or service.
A __3. Broadcast Media C. include several options for message delivery than
normally add to or expand campaigns delivered through
more traditional media these includes billboards.
_D __4. Internet D. used by online and offline companies to promote
products or services.

__E__5. Product E. This is where you offer compensation to a TV show,

Placement movie, video game or theme park to use your product while
entertaining audiences.
1. Where you able to answer correctly the exercise?
2. How did you come up with your answers?
3. Did all of you decided to choose that definition?
4. What do you think are the types of advertising?
 Advertising

• A means of communication with the users of a product or

service.
• Messages paid for by those who send them and are intended
to inform or influence people who receive them.
• Persuading consumers to buy a product, especially if it is new,
a hard task for marketers.
• A form of paid non-personal communication by an identified
sponsor.
 INTERNET PRODUCT
BROADCAST
MEDIA PLACEMENT

TYPES OF
ADVERTISING

DIRECT
PRINT MEDIA
MARKETING
SUPPORT
MEDIA
 Broadcast Media
•Television and radio are two traditional broadcast media long used in
advertising.
•Television offers creative opportunities, a dynamic message and wide
audience reach.
•It is typically the most expensive medium to advertise through, though.
Because local affiliated stations normally serve a wide local audience, you
also have to deal with waste when trying to target a small town
marketplace.
•You don't have the visual element of TV and you have to deal with a
distracted audience, since most listeners are driving.
 Print Media

Magazines and newspapers are the two traditional print media.

Magazines offer a highly selective audience who is generally
interested in ads closely related to the topic of the magazine.
They also have limited audience reach. Newspapers are very
affordable for local businesses and allow you to target a
geographic segment if you have a universal product or service.
 Support Media

Support media include several options for message delivery

than normally add to or expand campaigns delivered through
more traditional media. Billboards, transits, bus benches, aerial,
directories and trade publications are common support media.
Each has pros and cons, but collectively, they offer ways to
reach a wider audience in a local or regional market or to
increase frequency of message exposure to targeted market
segments.
 Direct Marketing

• Direct marketing is an interactive approach to advertising

that has picked up in usage in the early 21st century.
• It includes direct mail, email and telemarketing.
• Telemarketing is a way to survey customers and offer new
products, upgrades or renewals.
• Direct mail is the most common format of direct marketing
where you send mailers or postcards to targeted customers
promoting products, deals or promotions.
 Product Placement

This is where you offer compensation to a TV show, movie,

video game or theme park to use your product while
entertaining audiences. You could pay a TV show, for
instance, to depict your product being used and discussed
positive in a particular scene. This ad method is a way for
companies to integrate ads with entertainment since
customers have found ways to avoid messages delivered
through more conventional media.
 Internet
The Internet is used by online and offline
companies to promote products or services. Banner
ads, pop up ads, text ads and paid search
placements are common forms.
 INTERNET PRODUCT
BROADCAST
MEDIA PLACEMENT

TYPES OF
ADVERTISING

DIRECT
PRINT MEDIA
MARKETING
SUPPORT
MEDIA
 ACTIVITY 2

Instruction: Divide the class into two groups. Each group will create an
advertisement of a given product using one of the different types of advertising. You
are given 10 minutes to prepare and a maximum of 2 minutes to present in each
group.
RUBRICS for the Advertisement
CRITERIA POINTS
Relevance and content 5
Presentation technique 5
Appeal to audience 5
Time Element 5
TOTAL 20
 ASSIGNED PRODUCTS

Group 1 – BEAUTY SOAP

Group 2 - LOTION
 GROUP SCORE

Group 1 -
Group 2 -
How does advertising persuade the target
market to buy the product or patronize the
service?
 If you are to introduce a new product to
the market, what do you think is the best
type of advertising to be used?
EVALUATION – Scavenger-Hunt Activity
Instruction:
1. There are 5 posters posted inside the room. You can start in any of the 5 posters.
2. You can answer it like the pattern below:

Poster P Poster E Poster T

Answer: Answer: Answer:
6 10
5
Question: Question:
Question: 7+3 2+3
4+2
Possible answers:
Student 1: P-E-T-P
Student 2: E-T-P-E
Student 3: T-P-E-T

3. The first 3 students that can pass the correct sequence of the poster will receive an
award.
 POSSIBLE ANSWERS:

1. I-L-O-V-E
2. L-O-V-E-I
3. O-V-E-I-L
4. V-E-I-L-O
5. E-I-L-O-V
 ASSIGNMENT

1. Give at least five (5) advantages of

advertising. Write it in your notebook.