Entrepreneurship.

Practical, innovative, creative

Lycée des Métiers d’Art

TOULOUSE - LAUTREC
33 000 BORDEAUX - FRANCE
 SELECTION OF THE COMPANY NAME

Name in relation with:

- The educational course in which the student is
registered :
« Fashion jobs »
Erasmus project

« FASHION ERAS CREATION »

Defined after the students 'suggestions and selections
 BRAND NAME - SLOGAN

BRAND NAME SLOGAN

Defined after the students suggestions and selections

 MARKET RESEARCH
• PRODUCT: Which brand name, which colours, which slogan, which
level of range?

• DISTRIBUTION : where ? Which selling network, which distribution

network ?

• COMMUNICATION : Which type of communication ?

Market research
 QUALITY LEVEL

The French expertise of the employees is appreciated and

well known in the world fashion:

« Luxury Ready to Wear »

 MARKET RESEARCH

• The pre-targeted market :

Youngsters from 15 to 20

 The field of activity related to the product:

Fashion
 MARKET RESEARCH
RESULTS
- The potentiel customers are between 14 and 16
- They live in medium or big cities
- They go several times a month to a fashion store
- They buy:
 In a fashion store rather than in a supermarket
 More by need than by desire
Easier on websites
The realization of clothing is important for them
 MARKET RESEARCH
RESULTS
- The most purchased clothes are:
Pants
Blouses
Tops / Tee-shirts
Dresses
- Warm or cold colors are appreciated.
- Fitting is essential before any purchase.
- Suggest alterations is highly appreciated.
 MARKET RESEARCH
Questionnaire - Analysis
Number of participants:
CZECH
COUNTRIES POLAND FRANCE ROMANIA SPAIN TURKEY
REPUBLIC
A girl 40 % - 10% 88 % - 60 % 40 % - 10 % 65 % - 10 % 20 % - 0,3 % 70 % - 0,7 %
A boy 60 % - 20 % 12 % - 0,6 % 60 % - 20 % 35 % - 10 % 80% - 30 % 30 % - 10,4 %
TOTAL 40 Girls 57% – 30 Boys 33 % = 100%

14 to 16 - 60 % - 45% 20 % - 0,6 % 60%- 0,9 % 100 % - 27% 60 % - 18%

Between 17
100 % - 32% 40 % - 25% 80 % - 25% 40% - 5% - 40 % - 13%
and mre
TOTAL 14 to 16 54%- Between 46%
 MARKET RESEARCH
Questionnaire - Analysis
CZECH
COUNTRIES POLAND FRANCE ROMANIA SPAIN TURKEY
REPUBLIC
Country less
than 2000 0 44% - 79% 0 0 30% - 21% 0
inhabitants
Medium city
( between 2000
0 48% - 55% 0 100% - 23% 30% - 14% 20% - 8%
and 8000
inhabitants)

Big city (more

than 8000 100% - 32% 8% - 5% 100% - 34% 0 40% - 12% 80 % - 17%
inhabitants)
 MARKET RESEARCH
Questionnaire - Analysis
• Distance between your place of residence and your favourite fashion
shop:
CZECH
COUNTRIES POLAND FRANCE ROMANIA SPAIN TURKEY
REPUBLIC

Less than 80% -

30% - 8% 20% - 14% 100% - 29% 40% - 11% 40% - 11%
2kms 11%

between 2
40% - 21% 32% - 42% 0% 20% -5% 30% - 16% 30% - 16%
and 10kms

more than
30% - 15% 48% - 57% 0% 0% 30% - 14% 30% - 14%
10kms
 MARKET RESEARCH
Questionnaire - Analysis
• How often you go shopping
CZECH
COUNTRIES POLAND FRANCE ROMANIA SPAIN TURKEY
REPUBLIC
Once a week 20% 20% 40% 40% 30% 20%
Several times
10 % 32% 30% 20% 30% 20%
a week
Once a
30% 24% 20% 0 10% 60%
month
Twice a
40% 12% 10% 20% 20% 0
month
Three times
0 12% 0 20% 10% 0
a month
 MARKET RESEARCH
Questionnaire - Analysis
• In why type of shops do you usually go?
CZECH
COUNTRIES POLAND FRANCE ROMANIA SPAIN TURKEY
REPUBLIC
Supermarket 10% 0,5% - 40% - 50% -
Shop 90% 95% 100% 60% 100% 50% -

• Do you buy something every time you go shopping ?

CZECH
COUNTRIES POLAND FRANCE ROMANIA SPAIN TURKEY
REPUBLIC
YES 45% 50% 20% 60% 50% 50%
NO 55% 50% 80% 40% 50% 50%
 MARKET RESEARCH
Questionnaire - Analysis
• Most of the time, do you buy your clothing because?
CZECH
COUNTRIES POLAND FRANCE ROMANIA SPAIN TURKEY
REPUBLIC
You need it 50% 39% 50% 60% 10% 40%
You fallon in
50% 61% 50% 40% 90% 60%
love with it

• Do you buy on internet ?

CZECH
COUNTRIES POLAND FRANCE ROMANIA SPAIN TURKEY
REPUBLIC
YES 100% 79% 50% 80% 80% 70%
NO - 21% 50% 20% 20% 30%
 MARKET RESEARCH
Questionnaire - Analysis
• If yes, how many clothing you buy ?
CZECH
COUNTRIES POLAND FRANCE ROMANIA SPAIN TURKEY
REPUBLIC
for summer 40% 48% 55% 50% 50% 60%
for winter 50% 52% 45% 50% 50% 40%

• Classify your choice criteria for a clothe bought in a shop:

CZECH
COUNTRIES POLAND FRANCE ROMANIA SPAIN TURKEY
REPUBLIC
Confortable 33% 42% 70% 60% - 60%
aesthetic 50% 47% - 10% 100% 40%
good
17% 11% 30% 30% - -
manufacturing
 MARKET RESEARCH
Questionnaire - Analysis
• What are your choice criteria when you buy on the internet ?
CZECH
COUNTRIES POLAND FRANCE ROMANIA SPAIN TURKEY
REPUBLIC
Price 32% 16% 66% 55% 41% 26%

speed
21% 16% - 10% - 32%
delivery
swap
18% 16% 17% 10% 23,50% 10%
possibilities
aesthetic 17% 37% 17% 5% 23,50% 16%

need or
12% 15% - 20% 12% 16%
choice
 MARKET RESEARCH
Questionnaire - Analysis
• Do you prefer the aesthetic side or the manufacturing of the garment?
CZECH
COUNTRIES POLAND FRANCE ROMANIA SPAIN TURKEY
REPUBLIC
YES 90% 85% 100% 80% 100% 80%
NO 10% 15% - 20% - 20%

• Do you analyze the manufacturing of the garment?

CZECH
COUNTRIES POLAND FRANCE ROMANIA SPAIN TURKEY
REPUBLIC
YES 100% 86,5% 60% 20% 33% 80%
NO - 13,5% 40% 80% 67% 20%
 MARKET RESEARCH
Questionnaire - Analysis
• Classify the most often purchased products : for a girl
CZECH
COUNTRIES POLAND FRANCE ROMANIA SPAIN TURKEY
REPUBLIC
Top 2 2 1 1 1 6
blouse 3 4 2 6 6 3
pull 4 5 4 2 7 7
sweat shirts 5 3 7 4 4 1
dress 6 6 5 3 4 4
pants 1 1 3 7 2 2
short 7 6 5 5 2 4
 MARKET RESEARCH
Questionnaire - Analysis
• About how much money you spend?
CZECH
COUNTRIES POLAND FRANCE ROMANIA SPAIN TURKEY
REPUBLIC
Less than 10 € - 28,5% 100% - - 20%
Between 10 / 20 € 30% 50% - 90% 40% 30%
Between 20 / 50 € 55% 21,5 - 10% 60% 30%
more than 50 € 15% - - - - 20%
One sweat shirt 25% 32% 10% - - 25%
One pair of pants 25% 36% 60% 100% 55% 25%
One top 25% 21% 10% - 10% 25%
One dress 25% 11% 20% - 35% 25%
 MARKET RESEARCH
Questionnaire - Analysis
• Do you prefer for a garment?
CZECH
COUNTRIES POLAND FRANCE ROMANIA SPAIN TURKEY
REPUBLIC
Warm colors 60% 52% 40% 40% 40% 20%
Cold colors 40% 48% 60% 60% 60% 80%

• For you is trying a garment before buying it , it’s necessary?

CZECH
COUNTRIES POLAND FRANCE ROMANIA SPAIN TURKEY
REPUBLIC
YES 70% 78% 60% 50% 58% 85,5%
NO 30% 22% 40% 50% 42% 14,5%
 MARKET RESEARCH
Questionnaire - Analysis

• Would you like alterations on a garment?

CZECH
COUNTRIES POLAND FRANCE ROMANIA SPAIN TURKEY
REPUBLIC
YES 30% 55% 70% 50% 60% 78%

NO 70% 45% 30% 50% 40% 22%

 MARKET RESEARCH
Questionnaire - Analysis
• How many accessories you buy every year ?
CZECH
COUNTRIES POLAND FRANCE ROMANIA SPAIN TURKEY
REPUBLIC
Necklace 9 4 2 3 - 10
Bracelet 5 - 2 3 2 -
Scarf 6 1 1 2 - 1
Gloves 6 1 1 1 - 1
Hand bag 12 4 2 2 - 10
Wallet 8 4 1 1 1 5
Earrings 7 6 1 4 - 10
Belt 11 3 1 1 1 16
 COMPETITION

- Clothing shops
- Websites

FEC services are unique:

 Custom -made
 FEC offers custom-made
 REGISTRATION

Registred on Chamber of Commerce and Industry:

Obtaining Kbis: 0330 Z

Obtaining the siret number: 033 004 019 004 1

 PRODUCTION PLACE

Place: Lycée des Métiers d’Art Toulouse - Lautrec

115 Rue Joseph Abria - 33 000 BORDEAUX

Surface of the premises : 200 m²

- 8: Office – Secretariat (40 m²)
- 7: Workshop – Cup (80 m²)
- 9: Control Service – Shipping (80m²)
 MANAGEMENT TEAM AND
PERSONNEL
Président: Mrs DIKA Vice-président: Mrs SIBELET
Commercial Director: Mme KOURDO
Financial Director: M. PARISOTTO
Technical Director: Mme SELAMAT
Director of human resource: Mme RAMON DIDIER
Workshop manager: Number of employees: 32
Responsible for control: Number of employees: 5
Responsible shipping/delivery: Number of employees: 4
Reception/Stock Manager: 4 Number of employees: 4
Secretarial office: 5 Number of employees: 5
In total : 66 people
MATERIALS
 SUPPLIERS’ RESEARCH
Ironing board -
Sewing Embroidery - Pearls -
Fabrics - Wool - Haberdashery - Patterns
Machine Lace Buttons
Repair

Le comptoir du
Ets Laffargue tissu Mondial Tissus Passe Temps Damart La Perlerie
ZI berlincan , 6 208 Avenue de la 121 cours Alsace et 13 rue jean Jacques 3 Avenue de Belfort,
5 Rue Remparts
avenue de Berlincan Marne, 33700 Lorraine Rousseau 33700 Bordeaux
33000 Bordeaux
33160 ST–Médart en Mérignac 33000 Bordeaux 33000 Bordeaux Mérignac
jalles

Alex tissus Diffus’Laine Quessard L'Atelier de la

Toto Tissus 465 Route Toulouse, La droguerie
235 boulevard Alfred 5 Avenue Robert
100 Cours Victor Hugo, Villenave
Création 8 Place Puy Paulin
Daney Schuman, 41 Rue Cheverus,
33000 Bordeaux D’ornon 33000 Bordeaux
33000 Bordeaux 33170 Gradignan 33000 Bordeaux
 FORECAST
Volume of the expected revenue
 CAPITAL

NEEDS:

- MATERIALS 100 420,00

- PRODUCTION (one year) 11 380,00
- WAGES (one year) 145 200,00
- RENTS (one year) 13 000,00

270 000 EUROS

 COMMUNICATIONS MEANS

• Exploitation of social networks

• Website Creation
• Facebook account creation
• Exploitation of social networks
• Flyer
• Video clip for a presence in the media, movie theater ...
• Loyalty Card
 EXPEDITION
MONDIAL RELAY
France / Belgium /
COUNTRIES Spain International COLISSIMO
Luxembourg
East European
500 Gr

500 Gr

500 Gr
2 Kg
1 Kg

1 Kg

2 Kr

2 Kg
1 Kg
Weight International :
countries :
European Union
Rest of the Delivery in Norway
Price Switzerland
8.40

9.80
9.30
4.55

10.30
5.30

world France Algeria

9.50

9.50
9
(in €) The Vatican
Morocco
San Marino
Tunisia
Delivery 6 euros 9,80 euros 10 ,30 euros

500 Gr

500 Gr
10 Kg
500 Gr

2 Kg

2 Kg

2 Kg

2 Kg
5 Kg
1 Kg

1 Kg

1 Kg

1 Kg
Weight
European Union Rest of the word and
DELIVENGO
Not Switzerland Switzerland

19.90
16.65
15.20
12.30
Price

17.20

21.75
37.5
24

19
27

11
8

9
(in €)
Weight 500 Gr 1 Kg 2 Kg 500 Gr 1 Kg 2 Kg

Price (in €) 7.20 9.00 9.00 9.20 14.00 18.00

 COMMUNICATIONS MEANS
CONTACT INFORMATION
Mail fashionerascreation@gmail.com
Website wwwfec.fr
F.E.C FASCHION ERAS CREATION
Lycée des Métiers d’Art
Postal mail TOULOUSE - LAUTREC
115 Rue Joseph Abria
33000 BORDEAUX - FRANCE

Phone number 0 892 70 25 06

 PARTNER
Who can send clients
• Poland-Technikum Nr 15 im. Tomasza Klenczara
• Turkey-Heydar Aliyev Mesleki ve Teknik Anadolu Lisesi
• Spain-IES ALBENIZ
• Czech Republic-Stredni odborna skola podnikatelska, s.r.o.
• Romania-Liceul Tehnologic Pucioasa
 OPENING / LEAVE

• 35H / Week from Monday to Friday

• Flexible hours

• Closure period identical to Zone 1 holiday

periods on French territory
 PROJECT PROTECTION

• Deposit of trademark, logo and domain name

• Protection of integral works, from graphics to

copyright