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Social Media Workflow

BGV- Social Media
Lynne Wilson, Mix Strategy
You want to be on social media- but how, exactly do you
get everything done?
Social media is a powerful tool to build relationships, engage with your
audience and communicate your message- but it can be a major time
waster if you don’t have a process in place to keep you on track!
 Set your social media
Start with the end in mind.
goals
What are you trying to do?
You need to be clear on what you are trying to accomplish so that you can know when
you’ve done it- or not! Do you want to build your fan base? Do you want to show great
visuals of your product? Do you want to be seen as more fun, knowledgeable or current?

Use quantifiable goals

Like grow network by 30%, add 100 people to my email list, increase engagement by 10%,
make a blog post once per week, run an ad twice per month, etc.

Get laser-focused
No one can do everything at once. When you set a time period like a month or a quarter and
choose one or two very specific and measurable goals- you have a chance at actually being
able to do it!

It is impossible to do a good job maintaining your presence on every social

platform when you first start out. Start with your best 1 or 2 and do them well.
Once you have those down, you can think about which new places to be.
Growing an audience takes lots of time and work- focusing on 1 or 2 will actually
let you grow faster!
Social Media Overview 4

These are the main parts you need to manage

Collect/Ideas
This is all information that comes into your awareness. Blogs, articles,
conversations, ideas, books, etc. You want to collect information that is relevant
to your audience to help you with your social content. You also want to be up to
date on what is happening in your industry and in your city.

Execution
This is your content that you put out into the world on your social feeds. Some of
it will be original content written by you and some will be shared content from
others that is relevant to your audience. If you choose well- the result will be a
social feed that is informative, interesting and relevant.

Engagement
This is where you actually interact with others by commenting, liking, sharing,
etc. You can answer questions, build on your planned content or react to things
that come up. Getting content scheduled out is important. But you want to make
sure you aren’t missing the part where you communicate with others- like a real
person!
 Six Step Social Media Process 5
When you take the time to plan and schedule, you will be more consistent and get better results

Social media is easy, right? Anyone can post on Facebook- but what most businesses don’t do is plan and execute
with the bottom –line results in mind. To do that you need a process that you can follow.

1 2 3 4 5 6

Content
Collect Ideas Calendar Schedule Report
Create your
Find information Keep track of Plan your posts Schedule your Find out what
content
that is relevant ideas to use around a strategy content happened!
and images
Collect 6

How will you find and keep track of all this information?

You want fresh, relevant info coming in that

you can post or use to inspire what you write

It’s a good idea to have targeted content already gathered for you to
look at- here are some possible services you can use:
•Feedly
•Flipboard
•Scoop.it
•Storify
Content Curation •Swayy
Sample Collect 7

My Feedly Account
Sample Collect 8

My Swayy Account
Ideas 9

Where will you store your ideas that you want to use?

Once you’ve found great ideas, you need a

place to store them so you don’t forget

You want to put your ideas in a place you can easily access from
anywhere and be able to easily add links to sources you find useful.
You can just come across info in your browser and save it. You can
also tag it for easier organization. Some possibilities are:
•Pinterest
•Evernote
Idea Management •Pocket
Sample Ideas 10

My Social Media Pinterest board

Sample Ideas 11

My Pocket account
Calendar 12

A calendar lets you see an overview of your content schedule

The next step is creating a monthly calendar.

You can see how your ideas are spread out
and make sure you are covering everything
you want to communicate
When you use a calendar to place your content ideas, you can easily
see the big picture. You can make sure you have a good mix of
content and easily see what you need to write vs. what you are
sharing from others.

Calendar You can add a hyperlink to your source so you can access it later
when you are ready to write.

Some calendars that would work are:

•Google Calendar
•Calendar template- Publisher, PowerPoint
 Sample Calendar 13

Example from a hospital client

Categories
I like to use
categories to
organize the content
and allow for a nice
mix of topics.

5-7 is a nice number

Think of all the

different types of
topics you would
want to post about-
one of them should
be promotional or
sales related.

Having categories
gives you some rules
and helps you narrow
down your content
 Sample Calendar 14

Example from a software client

Content Mix
Spread out your
categories and
decide what %
should be.

Always do more
informational or fun
posts and fewer sales
or promotional posts.

You can have every

Monday be the same
category or mix it up.

Some content should

link to your website,
some should link to
outside sources or
articles.
Content 15

Now we are ready to actually write the posts and create the images!

Now you work from your calendar and write

your posts. If you’ve hyperlinked your
sources, you can easily see what you wanted
to use.
Working from the calendar makes it easy to go day by day and make
your content. You can use a simple word document- one page for
each day. On that page you can put your copy for each social site
and the image. This makes it very easy to go through the document
and schedule out your posts.
Content
 Sample Content 16

Example from a hospital client

Content
I do NOT recommend
using the exact same
words for every
platform.

In this example the

copy for Facebook
and Google+ are the
same, but on
Google+ I add
hashtags.

Twitter is completely
different- you are
limited to 140
characters (117 if
you add a photo).
And # are very
valuable.
 Sample Content 17

Example from a software client

Content
In many cases you
can use the same
image.

But some platforms

like Pinterest or
Instagram are
picture-centric and
use specific sizes. It
is worth it to make
something the
correct size.

Google “Social Media

Image Size 2015”
and you will find a
ton of guides to help
you.
Plagiarism is not
OK!
You cannot steal people’s words or images! You can use them as
inspiration, but you cannot copy them. Images in Google Search are
not free to use.
 Images 19

How to make great images

Images Matter
Having good images
is important- people
will look first, then
decide if they want
to read.

You can use stock

photos or take your
own images-
depending on your
business.

I use BigStockPhoto,
but there are many.

Write your post, then

decide what image
would be a good fit
for your main idea.
 Images 20

How to make great images

Image Tools
Once you have a
great image you
need to be able to
alter it.

Add text, your logo,

etc.

Some good tools-

•Photoshop
•Canva
•PicMonkey

Batching your work is

a timesaver, doing a
bunch of images at
one time is quicker
than starting and
stopping.
Sample Graphic Tool 21

Example from Canva

Schedule 22

Schedule your posts so you are free to focus on running your business

Once your content is done with copy and

images you can schedule out the entire week
or month
Scheduling is the secret to staying caught up and consistent. By all
means post things in between on your own- but this way you know
that your core message will be delivered.

There are several tools you can use to schedule:

•Within the app itself (like Facebook)
Schedule •Buffer
•Hootsuite
Sample Schedule 23

From within Facebook

Sample Schedule 24

From within Buffer

Report 25

You wouldn’t want to do all this work and not know what happened!!

Reporting is the final step that will naturally

lead you back into the process all over again!

When you look at your results you can see what worked and what
didn’t. There is a TON of information in your analytics about your
audience that can tell you how to do even better next month! Plus
you can now see if you are meeting your goals and set more realistic
projections.

Report There are several tools you can use for reporting:
•Within the app itself (many have their own reporting)
•Google Analytics- tie results back to your website
•Buffer & Hootsuite have some reporting as well
•Crowdbabble- 3rd party reporting tool
Sample Reporting 26

From within Facebook

Sample Reporting 27

From Crowdbabble
About Me 28

Lynne Wilson, Mix Strategy

I can help you create content that

communicates your message,
looks great and grows your
business!
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 29

Lynne Wilson
Mix Strategy
8474 Shorthorn Dr.
Sagamore Hills, OH 44067

Social Media
Facebook.com/MixStrategy
Twitter.com/MixStrategy
Pinterest.com/MixStrategy
plus.google.com/+MixStrategy
www.linkedin.com/in/lynnemwilson

lynne@mixstrategy.com
Text/Call 330 608 9719

www.mixstrategy.com
Thanks!
Please let me know how I can help you 