CIGI-Ipsos 2017 Full Report - 0

Methodology
• This survey was conducted by Ipsos on behalf of the Centre for International Governance Innovation
(“CIGI”) between December 23, 2016, and March 21, 2017.
• The survey was conducted in 24 economies—Australia, Brazil, Canada, China, Egypt, France, Germany,
Great Britain, Hong Kong (China), India, Indonesia, Italy, Japan, Kenya, Mexico, Nigeria, Pakistan, Poland,
South Africa, South Korea, Sweden, Tunisia, Turkey and the United States—and involved 24,225 Internet
users.
• Twenty of the countries utilized the Ipsos Internet panel system while Tunisia was conducted via CATI, and
Kenya, Nigeria and Pakistan utilized face-to-face interviewing, given online constraints in these countries
and the length
• In the US and Canada respondents were aged 18-64, and 16-64 in all other countries.
• Approximately 1000+ individuals were surveyed in each country and are weighted to match the population
in each country surveyed. The precision of Ipsos online polls is calculated using a credibility interval. In this
case, a poll of 1,000 is accurate to +/- 3.5 percentage points. For those surveys conducted by CATI and
face-to-face, the margin of error is +/-3.1, 19 times out of 20.
BIC = Brazil, India, China
APAC = Asia Pacific
LATAM = Latin America
© 2017 Ipsos.
2
PRIVACY AND
SECURITY
3 © 2017 Ipsos.
A majority (55%) are more concerned about their online privacy compared to one
year ago, although concern is increasing at a slower rate. TOTAL CONCERNED
2016 2014
Total 28% 27% 55% 57% 64%
Brazil 36% 29% 65% 72% 83%

Egypt 40% 32% 72% 71% 80%
Hong Kong (China) 36% 34% 70% 65% 72%
India 40% 30% 70% 65% 83%
South Africa 36% 34% 70% 71% 73%
Mexico 32% 31% 63% 54% 80%
Indonesia 25% 36% 61% 54% 61%
Nigeria 40% 21% 61% 78% 83%
United States 27% 33% 60% 57% 63%
Australia 22% 34% 57% 56% 54%
South Korea 30% 26% 57% 62% 73%
Kenya 43% 13% 56% 81% 62%
China 20% 34% 55% 55% 64%
Turkey 25% 29% 54% 55% 63%
France 29% 23% 52% 55% 48%
Canada 22% 29% 51% 49% 54%
Italy 21% 30% 51% 50% 55%
Poland 25% 26% 51% 47% 50%
Japan 19% 31% 50% 53% 62%
Great Britain 18% 30% 49% 59% 53%
Germany 20% 27% 46% 44% 56%
Sweden 16% 27% 43% 43% 46%
Tunisia 34% 8% 42% 33% 50%
Pakistan 10% 13% 23% 38% 62%
Much more concerned Somewhat more concerned Total Concerned

Q1. How concerned are you about your online privacy compared to one year ago?(Select one)
Base: All Respondents Total 2014 (n=23,376); Total 2016 (n=24,143), Total 2017 (n=24,225) 4
Those in LATAM and BIC are most likely to say they’re more concerned about their
privacy than one year ago.
TOTAL CONCERNED
2016 2014
Total 28% 27% 55% 57% 64%
LATAM 34% 30% 64% 63% 81%
BIC 32% 31% 63% 64% 76%
APAC 28% 32% 60% 59% 67%
North America 25% 31% 56% 53% 59%
Middle East/Africa 28% 27% 55% 60% 69%
G-8 Countries 22% 29% 51% 52% 56%
Europe 22% 27% 49% 50% 51%
Much more concerned Somewhat more concerned Total Concerned
Q1. How concerned are you about your online privacy compared to one year ago?(Select one)
Base: All Respondents Total 2014 (n=23,376); Total 2016 (n=24,143), Total 2016 (n=24,225) 5
Among those more concerned, cyber criminals and internet companies are
increasingly the sources of concern.
A Great Deal /
Somewhat
Global Total 2016
Cyber criminals 56% 26% 82% 79%
72%
Internet companies 35% 39% 74%
Other internet users 66%

29% 38% 67%
Your government 32% 33% 65% 60%
Companies in general 22% 40% 62% n/a
Foreign governments 26% 35% 61% 57%
Employers 17% 32% 49% 48%
A great deal Somewhat A great deal/ Somewhat
Q2. To what extent have the following sources contributed to your being more concerned than last year about your online privacy? Base:
Much/ Somewhat More Concerned About Online Privacy 2016 (n=13,867); 2017 (n=12,926) 6
More point to their own government as a source of concern over their online
privacy
Total 32% 33% 65% A Great Deal/Somewhat
2016
Poland 53% 29% 82% 60%
Mexico 49% 29% 78% 69%
United States 43% 35% 78% 73%
South Korea 40% 36% 76% 73%
Turkey 47% 27% 74% 73%
Nigeria 29% 44% 73% 79%
India 36% 36% 72% 42%
Pakistan 72%
21% 46% 67%
Brazil 77%
39% 27% 66%
60%
Kenya 37% 29% 66%
56%
Japan 18% 47% 65%
73%
South Africa 35% 30% 65%
66%
Australia 26% 36% 62% 62%
France 26% 35% 61% 55%
Indonesia 23% 38% 61% 71%
Canada 26% 34% 60% 59%
Egypt 32% 28% 60% 50%
Hong Kong (China) 26% 31% 57% 58%
Great Britain 22% 34% 56% 61%
Germany 26% 28% 54% 59%
Tunisia 29% 22% 51% 29%
Italy 16% 32% 48% 53%
Sweden 19% 28% 47% 43%
China0%0% 34%
A great deal Somewhat A great deal/Somewhat

*Not asked in China
Q2. To what extent have the following sources contributed to your being more concerned than last year about your online privacy? [Your
Government] Base: Much/ Somewhat More Concerned About Online Privacy 2016 (n=13,867); 2017 (n=12,926) 7
Increasing concern as a result of their own government is up significantly in BIC
and LATAM.
A Great Deal /
Somewhat
2016
60%
Total 32% 33% 65%
LATAM 44% 28% 72% 66%
North America 35% 34% 69% 67%
BIC 37% 32% 69% 57%
Middle East/Africa 36% 30% 66% 55%
APAC 28% 37% 65% 64%
G-8 Countries 26% 35% 61% 62%
Europe 27% 31% 58% 56%
A great deal Somewhat A great deal/ Somewhat
Q2. To what extent have the following sources contributed to your being more concerned than last year about your online privacy? [Your
Government] Base: Much/ Somewhat More Concerned About Online Privacy 2016 (n=13,867); 2017 (n=12,926) 8
More point to foreign governments as a cause of concern about their online
privacy. A Great Deal/Somewhat
2016
Total 26% 35% 61% 57%
Nigeria 30% 45% 80% 55%

Mexico 37% 39% 76% 68%
Indonesia 36% 34% 70% 67%
Turkey 38% 32% 70% 62%
Brazil 35% 30% 65% 58%
Pakistan 26% 39% 65% 72%
France 24% 39% 63% 57%
Sweden 28% 35% 63% 56%
Canada 29% 32% 61% 57%
Germany 31% 30% 61% 62%
Australia 25% 35% 60% 56%
Italy 19% 41% 60% 65%
Poland 20% 40% 60% 60%
South Africa 28% 32% 60% 57%
Japan 22% 37% 59% 65%
Kenya 28% 28% 56% 59%
Tunisia 32% 24% 56% 35%
Hong Kong (China) 20% 35% 55% 58%
India 19% 36% 55% 60%
Egypt 16% 33% 49% 37%
South Korea 12% 32% 44% 38%
China 14% 19% 33% 40%
Q2. To what extent have the following sources contributed to your being more concerned than last year about your online privacy? [Foreign
governments] Base: Much/ Somewhat More Concerned About Online Privacy 2016 (n=13,867); 2017 (n=12,926) 9
Residents of LATAM are more likely to point to foreign governments as a source of
their increasing concern about online privacy.
A Great Deal /
Somewhat
2016
Total 26% 35% 61% 57%
LATAM 36% 34% 70% 62%
G-8 Countries 26% 37% 63% 62%
Europe 23% 38% 61% 58%
APAC 21% 33% 54% 54%
BIC 23% 29% 52% 53%
Q2. To what extent have the following sources contributed to your being more concerned than last year about your online privacy? [Foreign
governments] Base: Much/ Somewhat More Concerned About Online Privacy 2016 (n=13,867); 2017 (n=12,926) 10
Internet companies are a relatively stable source of concern.
A Great Deal/Somewhat
2016
Total 35% 39% 74% 72%
Nigeria 39% 46% 85% 67%

South Africa 49% 34% 83% 77%
France 39% 41% 80% 76%
Indonesia 38% 42% 80% 77%
India 39% 40% 79% 79%
South Korea 31% 47% 78% 77%
Italy 23% 52% 75% 72%
Japan 24% 51% 75% 78%
Brazil 46% 28% 74% 74%
Hong Kong (China) 36% 38% 74% 74%
Canada 32% 41% 73% 72%
Mexico 44% 28% 72% 74%
Australia 32% 39% 71% 71%
Egypt 37% 34% 71% 63%
Kenya 42% 29% 71% 76%
Tunisia 47% 24% 71% 45%
Turkey 34% 36% 70% 75%
China 32% 37% 69% 72%
Sweden 29% 40% 69% 63%
Pakistan 28% 40% 68% 78%
Germany 25% 37% 62% 60%
Poland 20% 39% 59% 67%
Q2. To what extent have the following sources contributed to your being more concerned than last year about your online privacy? [Internet
companies] Base: Much/ Somewhat More Concerned About Online Privacy 2016 (n=13,867); 2017 (n=12,926) 11
Internet companies are a relatively stable source of concern.
A Great Deal /
Somewhat
2016
Total 35% 39% 74% 72%
APAC 34% 42% 76% 76%
BIC 39% 35% 74% 75%
LATAM 45% 28% 73% 75%
G-8 Countries 29% 44% 73% 72%
Europe 27% 43% 70% 69%
Q2. To what extent have the following sources contributed to your being more concerned than last year about your online privacy? [Internet
companies] Base: Much/ Somewhat More Concerned About Online Privacy 2016 (n=13,867); 2017 (n=12,926) 12
Cyber criminals are a relatively stable source of concern.
2016
Total 56% 26% 82% 79%
Indonesia 79% 17% 96% 94%

South Africa 78% 13% 91% 88%
Mexico 73% 17% 90% 91%
Brazil 74% 12% 86% 86%
Canada 58% 27% 85% 85%
Hong Kong (China) 62% 23% 85% 82%
South Korea 56% 29% 85% 89%
Sweden 56% 29% 85% 80%
France 52% 32% 84% 80%
Australia 55% 26% 81% 79%
Italy 41% 40% 81% 85%
Poland 48% 32% 80% 79%
Nigeria 44% 35% 79% 64%
Germany 53% 25% 78% 73%
China 48% 28% 76% 81%
Turkey 59% 16% 75% 78%
India 45% 28% 73% 74%
Japan 33% 40% 73% 81%
Kenya 52% 21% 73% 70%
Tunisia 54% 18% 72% 81%
Egypt 41% 27% 68% 60%
Pakistan 30% 37% 67% 84%
Q2. To what extent have the following sources contributed to your being more concerned than last year about your online privacy? [Cyber
Criminals] Base: Much/ Somewhat More Concerned About Online Privacy 2016 (n=13,867); 2017 (n=12,926) 13
Cyber criminals are a relatively stable source of concern.
A Great Deal /
Somewhat
2016
Total 56% 26% 82% 79%
LATAM 74% 15% 89% 88%
G-8 Countries 51% 31% 82% 83%
APAC 55% 27% 82% 82%
Europe 51% 32% 83% 81%
BIC 56% 23% 79% 80%
Q2. To what extent have the following sources contributed to your being more concerned than last year about your online privacy? [Cyber
Criminals] Base: Much/ Somewhat More Concerned About Online Privacy 2016 (n=13,867); 2017 (n=12,926) 14
Employers are a relatively stable source of concern.
2016
Total 17% 32% 49% 48%
Nigeria 30% 44% 74% 61%

India 25% 41% 66% 66%
Egypt 26% 37% 63% 43%
Indonesia 17% 42% 59% 59%
Kenya 28% 31% 59% 69%
Brazil 25% 33% 58% 50%
Mexico 19% 38% 57% 55%
Hong Kong (China) 16% 40% 56% 50%
Pakistan 13% 40% 53% 70%
France 15% 35% 50% 44%
South Africa 20% 30% 50% 48%
Japan 14% 35% 49% 50%
Tunisia 23% 24% 47% 36%
Turkey 13% 29% 42% 44%
Canada 12% 29% 41% 38%
China 11% 30% 41% 30%
Australia 9% 30% 39% 37%
South Korea 9% 30% 39% 34%
Poland 10% 27% 37% 37%
Italy 11% 25% 36% 32%
Sweden 9% 21% 30% 22%
Germany 8% 17% 25% 21%
Q2. To what extent have the following sources contributed to your being more concerned than last year about your online privacy?
[Employers] Base: Much/ Somewhat More Concerned About Online Privacy 2016 (n=13,867); 2017 (n=12,926) 15
Employers are a relatively stable source of concern.
A Great Deal /
Somewhat
2016
Total 17% 32% 49% 48%
LATAM 22% 35% 57% 52%
BIC 21% 35% 56% 49%
APAC 15% 36% 51% 47%
G-8 Countries 12% 29% 41% 38%
Europe 10% 25% 35% 32%
[Employers] Base: Much/ Somewhat More Concerned About Online Privacy 2016 (n=13,867); 2017 (n=12,926) 16
Other internet users are a relatively stable source of concern.
2016
Total 29% 38% 67% 66%
Indonesia 41% 41% 82% 78%

Nigeria 35% 45% 80% 69%
Brazil 47% 32% 79% 71%
Egypt 44% 35% 79% 72%
Kenya 46% 31% 77% 73%
South Africa 39% 35% 74% 72%
Tunisia 45% 28% 73% 47%
France 29% 43% 72% 68%
Pakistan 29% 40% 69% 73%
Hong Kong (China) 25% 43% 68% 68%
Italy 18% 50% 68% 66%
India 26% 41% 67% 67%
Canada 31% 35% 66% 64%
Mexico 37% 29% 66% 69%
Sweden 27% 38% 65% 65%
Australia 24% 39% 63% 63%
Japan 18% 45% 63% 67%
South Korea 16% 45% 61% 62%
Poland 18% 42% 60% 61%
Turkey 28% 29% 57% 60%
China 15% 37% 52% 53%
Germany 15% 33% 48% 38%
Q2. To what extent have the following sources contributed to your being more concerned than last year about your online privacy? [Other
internet users] Base: Much/ Somewhat More Concerned About Online Privacy 2016 (n=13,867); 2017 (n=12,926) 17
Other internet users are a relatively stable source of concern.
A Great Deal /
Somewhat
2016
Total 29% 38% 67% 66%
LATAM 42% 30% 72% 69%
BIC 30% 37% 67% 64%
APAC 24% 42% 66% 65%
G-8 Countries 21% 41% 62% 61%
Europe 20% 41% 61% 58%
Q2. To what extent have the following sources contributed to your being more concerned than last year about your online privacy? [Other
internet users] Base: Much/ Somewhat More Concerned About Online Privacy 2016 (n=13,867); 2017 (n=12,926) 18
Six in ten say companies in general are a source of their increasing concern about
their internet privacy, roughly on par with governments.
Total 22% 40% 62%
Nigeria 34% 46% 80%

Brazil 32% 38% 70%
India 25% 44% 69%
Hong Kong (China) 20% 47% 67%
Japan 20% 46% 66%
US 25% 41% 66%
Canada 23% 42% 65%
Great Britain 17% 48% 65%
Pakistan 22% 42% 64%
Indonesia 18% 45% 63%
Kenya 30% 33% 63%
Mexico 28% 34% 62%
Tunisia 32% 30% 62%
Australia 20% 41% 61%
France 18% 43% 61%
Italy 19% 42% 61%
Turkey 19% 38% 57%
South Korea 15% 42% 57%
Egypt 23% 33% 56%
Sweden 16% 35% 51%
Germany 15% 32% 47%
Poland 13% 33% 46%
China 12% 33% 45%
[Companies in general] Base: Much/ Somewhat More Concerned About Online Privacy 2017 (n=12,926) 19
Companies are a greater source of concern in LATAM and NA than Europe.
Total 22% 40% 62%
LATAM 30% 36% 66%
North America 24% 41% 65%
APAC 19% 43% 62%
G-8 Countries 20% 42% 62%
BIC 24% 38% 62%
Middle East/Africa 22% 37% 59%
Europe 16% 39% 55%
[Other internet users] Base: Much/ Somewhat More Concerned About Online Privacy 2017 (n=12,926) 20
ONLINE BEHAVIOR
CHANGES
21 © 2017 Ipsos.
Global citizens are most often avoiding opening emails from unknown sources,
using antivirus software and avoiding certain internet sites.
TOTAL
CONCERNED
2015 2014
Total
Avoiding opening emails from unknown email addresses 45% - -
Using antivirus software 38% - -
Avoiding certain Internet sites 37% - -

Avoiding certain Internet sites and web applications 31% 46% 43%
Changing your password regularly 31% 41% 39%
Cutting down on the amount of biographically accurate… 29% - -
Self-censoring what you say online 22% 33% 28%
Doing fewer financial transactions online 15% - -
Changing who you communicate with 14% 25% 18%
Making fewer on-line purchases 13% - -

Closing Facebook and other social media accounts, etc. 10% 15% 11%
Using the Internet less often 9% 13% 10%
None of these 19% 21% 24%
Q3. How have you changed anything about how you behave online compared to one year ago? (Please select all that apply.)
Base: All Respondents Total 2014 (n=23,376); Total 2016 (n=24,143); Total 2017 (n=24,225) 22
Behaviour changes are most pronounced in LATAM.
North G-8 Middle

Total LATAM Europe APAC BIC
America Countries East/Africa
A B C D E F G
Base: All Respondents 24141 2000 2000 6000 7000 7000 3000 4023
Avoiding opening emails from unknown email
45% 45% 52% 46% 45% 43% 40% 42%
addresses
Using antivirus software 38% 35% 50% 35% 40% 32% 45% 39%
Avoiding certain Internet sites 37% 36% 54% 34% 31% 31% 38% 41%
Changing your password regularly 31% 30% 40% 28% 35% 27% 35% 33%
Avoiding certain web applications 31% 28% 42% 26% 27% 22% 34% 33%
Cutting down on the amount of biographically
29% 25% 37% 28% 30% 23% 28% 27%
accurate information you divulge online
Self-censoring what you say online 22% 23% 22% 14% 22% 17% 21% 23%
Doing fewer financial transactions online 15% 12% 23% 10% 16% 10% 20% 17%
Changing who you communicate with 14% 13% 15% 8% 13% 8% 16% 14%
Making fewer on-line purchases 13% 12% 18% 9% 12% 9% 16% 18%
Closing Facebook and other social media accounts,
10% 12% 10% 7% 9% 8% 12% 11%
etc.
Using the Internet less often 9% 7% 10% 4% 6% 4% 11% 10%
None of these 19% 25% 9% 24% 16% 28% 9% 18%
Q3. How have you changed anything about how you behave online compared to one year ago? (Please select all that apply.)
Base: All Respondents Total 2017 (n=24,225) 23
Other changes in online behaviour include avoiding clicking on unknown links,
using more privacy settings, and updating their software more regularly.
Total
Avoiding clicking on unknown links in messages 45%
Using more privacy settings 32%
More regular updating of software 28%
Using the Internet more for entertainment 23%
Using the Internet more for social interaction 18%
Using the Internet more for business or professional work 16%
Using two-factor authentication 14%
Using encrypted communications services 14%
Making more on-line purchases 13%
Using a VPN (virtual private network) 10%
None of these 22%
Q4. How else have you changed your behavior? (Please select all that apply.)
LATAM, BIC and Middle/East African residents appear most likely to be changing
their behaviour.
North G-8 Middle

Total LATAM Europe APAC BIC
America Countries East/Africa
A B C D E F G
Base: All Respondents 24141 2000 2000 6000 7000 7000 3000 4023
Avoiding clicking on unknown links in messages 45% 48% 58% 45% 44% 41% 46% 45%
Using more privacy settings 32% 31% 41% 25% 35% 24% 41% 36%
More regular updating of software 28% 24% 31% 25% 27% 22% 29% 30%
Using the Internet more for entertainment 23% 18% 28% 15% 18% 14% 26% 31%
Using the Internet more for social interaction 18% 11% 19% 9% 15% 8% 22% 25%
Using the Internet more for business or 16% 9% 21% 7% 17% 6% 22% 22%
professional work
Using two-factor authentication 14% 12% 14% 9% 22% 9% 18% 13%
Using encrypted communications services 14% 7% 18% 9% 18% 7% 21% 14%
Making more on-line purchases 13% 14% 11% 12% 16% 12% 23% 9%
Using a VPN (virtual private network) 10% 6% 14% 7% 11% 5% 12% 13%
None of these 22% 26% 11% 29% 19% 33% 11% 17%
Q4. How else have you changed your behavior? (Please select all that apply.)
INTERNET ACCESS
COMPARED TO
ONE YEAR AGO
26 © 2017 Ipsos.
More say it is getting easier (42%), nor harder (9%), to buy goods and services
online. Similar trends are found when it comes to accessing websites in a quick
manner, relying on sites to be online and working, and various other issues of
access.
2016
Global Total Easier
Buying goods and services online 42% 48% 9% -

Find the content you seek 41% 49% 10% 46%
Access websites in a quick manner 40% 50% 10% 45%
Keep software up to date 38% 52% 10% -
Access local content and web sites 35% 56% 9% 42%
Rely on your favourite website to be online and working 33% 56% 11% 39%
Count on reliable mobile Internet service 32% 54% 14% 38%
Sending or receiving emails to or from foreign addresses 29% 59% 11% 35%
Access foreign content and web sites 28% 57% 14% 36%
Use encrypted communications 27% 60% 13% -
Surf the internet with the knowledge that content is not being censored 25% 56% 19% 29%
Use voice over IP (VoIP) 25% 62% 13% -
Easier Same Harder
Q5. Compared to one year ago, would you say that it is easier or harder to do the following things on the internet:
Base: All Respondents Total (n=23,291) 27
Access foreign content and web sites – By Country
2016
Easier
Total 28% 57% 14% 36%
Kenya 75% 12% 13% 80%

Pakistan 62% 30% 5% 70%
Nigeria 53% 34% 13% 71%
Egypt 47% 44% 10% 49%
Indonesia 46% 40% 14% 45%
India 40% 40% 19% 39%
Brazil 39% 43% 17% 39%
Mexico 37% 42% 20% 44%
South Africa 37% 49% 14% 36%
Tunisia 36% 47% 17% 34%
Turkey 28% 43% 29%
28%
21%
China 21% 51% 29%
Poland 20%
21% 70% 9%
Italy 20% 68% 12% 25%
South Korea 18% 63% 19% 23%
Sweden 18% 72% 11% 18%
France 16% 72% 12% 14%
Australia 14% 77% 9% 13%
Canada 13% 77% 10% 15%
Germany 11% 74% 14% 11%
Japan 11% 82% 8% 9%
Easier About the same Harder
Q5. Compared to one year ago, would you say that it is easier or harder to do the following things on the internet: [Access foreign content
and web sites] Base: All Respondents Total (n=23,291) 28
Access foreign content and web sites – By Region
2016
Easier
Total 28% 57% 14% 36%
LATAM 38% 43% 19% 41%
BIC 33% 45% 22% 32%
APAC 25% 60% 15% 24%
Europe 16% 73% 11% 16%
G-8 Countries 14% 76% 11% 13%
Q5. Compared to one year ago, would you say that it is easier or harder to do the following things on the internet: [Access foreign content
and web sites] Base: All Respondents Total (n=23,291) 29
Access local content and web sites – By Country
2016
Easier
Total 35% 56% 9% 42%
Kenya 75% 18% 6% 83%

Pakistan 67% 26% 4% 65%
Indonesia 57% 38% 6% 60%
Nigeria 55% 36% 9% 77%
Brazil 53% 36% 11% 54%
Egypt 52% 40% 8% 50%
India 50% 37% 13% 53%
South Africa 48% 43% 9% 48%
Mexico 47% 41% 11% 53%
Tunisia 47% 42% 11% 41%
China 38% 52% 10% 40%
Turkey 35% 43% 21% 39%
Hong Kong (China) 32% 62% 6% 27%
Italy 25% 66% 9% 29%
Poland 25% 70% 5% 33%
Australia 23% 72% 5% 24%
Canada 21% 74% 5% 18%
France 20% 71% 9% 15%
South Korea 20% 66% 14% 21%
Sweden 18% 74% 8% 17%
Germany 15% 75% 11% 14%
Japan 13% 80% 7% 11%
Q5. Compared to one year ago, would you say that it is easier or harder to do the following things on the internet: [Access local content and
web sites] Base: All Respondents Total (n=23,291) 30
Access local content and web sites – By Region
2016
Easier
Total 35% 56% 9% 42%
LATAM 50% 39% 11% 54%
BIC 47% 42% 12% 49%
APAC 33% 58% 9% 34%
Europe 20% 72% 8% 21%
G-8 Countries 19% 73% 8% 18%
Q5. Compared to one year ago, would you say that it is easier or harder to do the following things on the internet: [Access local content and
web sites] Base: All Respondents Total (n=23,291) 31
Find the content you seek – By Country
2016
Easier
Total 41% 49% 10% 46%
Kenya 81% 13% 5% 83%

Pakistan 68% 24% 5% 66%
Indonesia 64% 29% 6% 64%
Tunisia 60% 30% 10% 46%
Brazil 59% 31% 10% 61%
Mexico 59% 32% 9% 61%
Nigeria 59% 33% 9% 77%
Egypt 56% 32% 12% 60%
South Africa 52% 34% 14% 52%
India 51% 33% 16% 54%
Turkey 42% 39% 19% 46%
China 38% 47% 16% 41%
Italy 34% 57% 9% 36%
South Korea 32% 56% 12% 30%
Canada 30% 63% 7% 23%
Poland 27% 64% 9% 35%
Sweden 27% 64% 9% 22%
Australia 25% 68% 7% 26%
France 25% 67% 8% 22%
Germany 20% 69% 11% 22%
Japan 16% 77% 8% 15%
Q5. Compared to one year ago, would you say that it is easier or harder to do the following things on the internet: [Find the content you
seek] Base: All Respondents Total (n=23,291) 32
Find the content you seek – By Region
2016
Easier
Total 41% 49% 10% 46%
LATAM 59% 32% 9% 61%
BIC 49% 37% 14% 52%
APAC 38% 52% 11% 37%
Europe 26% 65% 9% 26%
G-8 Countries 25% 67% 9% 24%
Q5. Compared to one year ago, would you say that it is easier or harder to do the following things on the internet: [Find the content you
seek] Base: All Respondents Total (n=23,291) 33
Access websites in a quick manner – By Country
2016
Easier
Total 40% 50% 10% 45%
Kenya 75% 16% 8% 84%

Pakistan 66% 28% 4% 67%
Indonesia 65% 26% 9% 63%
Tunisia 58% 28% 14% 45%
Egypt 57% 35% 8% 55%
Nigeria 56% 35% 9% 77%
Brazil 55% 32% 13% 58%
India 55% 31% 14% 52%
South Africa 52% 37% 11% 51%
Mexico 50% 39% 11% 58%
China 40% 47% 12% 41%
Turkey 39% 41% 21% 45%
Hong Kong (China) 34% 55% 10% 28%
Italy 32% 62% 6% 33%
Canada 29% 65% 7% 24%
Poland 28% 65% 8% 34%
Sweden 27% 65% 8% 20%
South Korea 26% 61% 13% 23%
Australia 26% 65% 9% 24%
France 26% 63% 10% 23%
US 26% 62% 12% 28%
Germany 22% 68% 9% 23%
Japan 13% 81% 6% 13%
Q5. Compared to one year ago, would you say that it is easier or harder to do the following things on the internet: [Access websites in a
quick manner] Base: All Respondents Total (n=23,291) 34
Access websites in a quick manner – By Region
2016
Easier
Total 40% 50% 10% 45%
LATAM 53% 36% 12% 58%
BIC 50% 37% 13% 50%
APAC 37% 52% 11% 35%
Europe 26% 66% 8% 26%
G-8 Countries 24% 68% 8% 24%
Q5. Compared to one year ago, would you say that it is easier or harder to do the following things on the internet: [Access websites in a
quick manner] Base: All Respondents Total (n=23,291) 35
Rely on your favourite website to be online and working – By Country
2016
Easier
Total 33% 56% 11% 39%
Kenya 74% 19% 7% 80%

Pakistan 65% 28% 4% 58%
Indonesia 56% 35% 9% 54%
Nigeria 55% 36% 9% 75%
Tunisia 54% 39% 8% 42%
Egypt 50% 41% 9% 52%
India 49% 36% 15% 47%
South Africa 43% 43% 14% 41%
Brazil 41% 40% 19% 39%
China 37% 51% 12% 37%
Mexico 36% 46% 19% 38%
Turkey 30% 48% 23% 29%
Italy 25% 68% 7% 24%
Poland 23% 71% 6% 31%
Canada 22% 70% 9% 17%
South Korea 22% 63% 14% 21%
Australia 19% 73% 8% 22%
France 19% 70% 11% 16%
Sweden 18% 72% 10% 13%
Germany 12% 74% 13% 15%
Japan 11% 83% 6% 12%
Q5. Compared to one year ago, would you say that it is easier or harder to do the following things on the internet: [Rely on your favourite
website to be online and working] Base: All Respondents Total (n=23,291) 36
Rely on your favourite website to be online and working – By Region
2016
Easier
Total 33% 56% 11% 39%
BIC 42% 42% 15% 41%
LATAM 38% 43% 19% 38%
APAC 32% 58% 10% 31%
Europe 19% 72% 9% 19%
G-8 Countries 18% 73% 9% 17%
Q5. Compared to one year ago, would you say that it is easier or harder to do the following things on the internet: [Rely on your favourite
website to be online and working] Base: All Respondents Total (n=23,291) 37
Count on reliable mobile Internet service – By Country
2016
Easier
Total 32% 54% 14% 38%
Kenya 72% 20% 8% 81%

Pakistan 65% 29% 4% 51%
Tunisia 53% 38% 9% 48%
Nigeria 52% 39% 9% 76%
Egypt 50% 37% 13% 46%
India 49% 35% 16% 45%
Indonesia 47% 41% 12% 51%
South Africa 38% 40% 22% 37%
Brazil 37% 40% 24% 32%
China 33% 53% 14% 36%
Italy 32% 59% 9% 30%
Turkey 31% 42% 27% 31%
Mexico 29% 45% 26% 30%
Hong Kong (China) 26% 59% 15% 21%
Sweden 24% 64% 12% 21%
South Korea 22% 63% 15% 18%
Poland 21% 71% 7% 30%
US 21% 64% 14% 25%
Canada 20% 69% 11% 17%
France 19% 66% 14% 14%
Australia 18% 67% 14% 24%
Germany 14% 69% 17% 15%
Japan 12% 83% 6% 9%
Q5. Compared to one year ago, would you say that it is easier or harder to do the following things on the internet: [Count on reliable mobile
Internet service] Base: All Respondents Total (n=23,291) 38
Count on reliable mobile Internet service – By Region
2016
Easier
Total 32% 54% 14% 38%
BIC 40% 42% 18% 37%
LATAM 33% 42% 25% 31%
APAC 30% 57% 13% 29%
Europe 21% 67% 12% 22%
G-8 Countries 19% 69% 12% 18%
Q5. Compared to one year ago, would you say that it is easier or harder to do the following things on the internet: [Count on reliable mobile
Internet service] Base: All Respondents Total (n=23,291) 39
Surf the internet with the knowledge that content is not being censored –
By Country 2016
Easier
Total 25% 56% 19% 29%
Pakistan 61% 28% 5% 42%

Kenya 59% 26% 14% 66%
Nigeria 50% 41% 9% 60%
India 42% 39% 19% 40%
Egypt 40% 43% 17% 35%
Indonesia 39% 39% 23% 38%
Brazil 36% 45% 19% 35%
Mexico 33% 46% 21% 41%
South Africa 31% 44% 25% 32%
Tunisia 26% 50% 24% 34%
Turkey 22% 42% 36% 19%
China 21% 58% 21% 19%
Italy 19% 69% 12% 21%
Poland 18% 66% 16% 23%
France 17% 70% 13% 16%
Hong Kong (China) 17% 53% 31% 12%
South Korea 16% 64% 21% 14%
US 15% 62% 23% 15%
Australia 12% 71% 18% 14%
Canada 12% 72% 17% 12%
Germany 10% 71% 18% 9%
Sweden 10% 67% 23% 8%
Japan 9% 83% 9% 6%
Q5. Compared to one year ago, would you say that it is easier or harder to do the following things on the internet: [Surf the internet with the
knowledge that content is not being censored] Base: All Respondents Total (n=23,291) 40
Surf the internet with the knowledge that content is not being censored –
By Region
2016
Easier
Total 25% 56% 19% 29%
LATAM 34% 46% 20% 38%
BIC 33% 47% 20% 31%
APAC 22% 58% 20% 20%
Europe 14% 70% 17% 14%
G-8 Countries 13% 72% 16% 13%
Q5. Compared to one year ago, would you say that it is easier or harder to do the following things on the internet: [Surf the internet with the
knowledge that content is not being censored] Base: All Respondents Total (n=23,291) 41
Sending or receiving emails to or from foreign addresses – By Country
2016
Easier
Total 29% 59% 11% 35%
Kenya 71% 15% 15% 81%

Pakistan 64% 25% 4% 54%
Indonesia 53% 39% 8% 53%
Nigeria 53% 37% 9% 75%
Egypt 50% 39% 11% 45%
India 47% 39% 14% 46%
Brazil 41% 44% 15% 38%
Mexico 41% 48% 11% 43%
South Africa 40% 49% 10% 40%
Tunisia 38% 49% 14% 38%
Turkey 30% 46% 24% 26%
Hong Kong (China) 22% 66% 12% 15%
China 21% 60% 19% 23%
Italy 18% 71% 11% 21%
Poland 18% 75% 6% 22%
Sweden 17% 74% 9% 11%
South Korea 16% 68% 17% 16%
France 14% 74% 12% 11%
Australia 13% 79% 7% 18%
US 13% 75% 12% 14%
Canada 12% 81% 7% 13%
Germany 12% 75% 13% 13%
Japan 9% 84% 7% 6%
Q5. Compared to one year ago, would you say that it is easier or harder to do the following things on the internet: [Sending or receiving
emails to or from foreign addresses] Base: All Respondents Total (n=23,291) 42
Sending or receiving emails to or from foreign addresses – By Region
2016
Easier
Total 29% 59% 11% 35%
LATAM 41% 46% 13% 41%
BIC 36% 47% 16% 36%
APAC 26% 62% 12% 25%
Europe 15% 76% 9% 15%
G-8 Countries 12% 78% 9% 12%
Q5. Compared to one year ago, would you say that it is easier or harder to do the following things on the internet: [Sending or receiving
emails to or from foreign addresses] Base: All Respondents Total (n=23,291) 43
Use encrypted communications—By Country
Total 27% 60% 13%
Kenya 60% 27% 13%

Pakistan 54% 27% 6%
Nigeria 47% 41% 12%
Brazil 45% 38% 16%
India 40% 41% 19%
Mexico 31% 48% 21%
Turkey 30% 53% 16%
Egypt 30% 49% 21%
China 26% 60% 14%
Tunisia 26% 56% 17%
Italy 22% 67% 12%
Poland 21% 72% 8%
Sweden 16% 74% 10%
France 15% 72% 13%
US 14% 74% 12%
Germany 13% 73% 13%
Canada 11% 78% 11%
Japan 9% 85% 6%
Q5. Compared to one year ago, would you say that it is easier or harder to do the following things on the internet: [Use encrypted
communications] Base: All Respondents Total (n=23,291) 44
Use encrypted communications—By Region
Total 27% 60% 13%
LATAM 38% 43% 19%
BIC 37% 46% 17%
APAC 26% 61% 13%
Europe 16% 73% 10%
Q5. Compared to one year ago, would you say that it is easier or harder to do the following things on the internet: [Use encrypted
communications] Base: All Respondents Total (n=23,291) 45
Keep software up to date—By Country
Total 38% 52% 10%
Kenya 71% 17% 13%

Pakistan 67% 26% 4%
Egypt 60% 33% 7%
Nigeria 54% 35% 11%
India 52% 34% 14%
Mexico 49% 39% 12%
Tunisia 49% 42% 9%
Brazil 48% 37% 15%
China 40% 50% 10%
Turkey 39% 48% 13%
Poland 30% 64% 6%
Italy 27% 63% 10%
Sweden 27% 65% 9%
France 24% 66% 10%
US 24% 61% 14%
Canada 22% 70% 8%
Germany 20% 70% 10%
Japan 11% 81% 8%
Q5. Compared to one year ago, would you say that it is easier or harder to do the following things on the internet: [Keep software up to
date] Base: All Respondents Total (n=23,291) 46
Keep software up to date—By Region
Total 38% 52% 10%
LATAM 49% 38% 14%
BIC 47% 40% 13%
APAC 36% 54% 10%
Europe 25% 67% 9%
Q5. Compared to one year ago, would you say that it is easier or harder to do the following things on the internet: [Keep software up to
date] Base: All Respondents Total (n=23,291) 47
Use voice over IP (VoIP)—By Country
Total 25% 62% 13%
Tunisia 59% 34% 7%

Pakistan 52% 30% 4%
Kenya 44% 33% 23%
Nigeria 44% 40% 16%
India 40% 43% 17%
China 33% 55% 13%
Egypt 32% 50% 18%
Mexico 28% 53% 19%
Brazil 24% 56% 21%
Turkey 23% 56% 21%
Italy 20% 69% 11%
Poland 16% 77% 8%
Sweden 14% 78% 8%
France 14% 73% 13%
US 13% 78% 9%
Canada 12% 80% 8%
Germany 11% 77% 12%
Japan 7% 86% 7%
Q5. Compared to one year ago, would you say that it is easier or harder to do the following things on the internet: [Use voice over IP (VoIP]
Use voice over IP (VoIP)—By Region
Total 25% 62% 13%
LATAM 26% 54% 20%
BIC 32% 51% 17%
APAC 23% 64% 13%
Europe 14% 76% 10%
Q5. Compared to one year ago, would you say that it is easier or harder to do the following things on the internet: Use voice over IP (VoIP]
Buying goods and services online—By Country
Total 42% 48% 9%

Pakistan 63% 27% 4%
India 62% 27% 11%
Kenya 62% 20% 18%
Brazil 53% 33% 14%
Egypt 50% 39% 11%
Nigeria 50% 36% 14%
Tunisia 50% 38% 12%
Mexico 49% 37% 14%
China 43% 45% 11%
Italy 38% 56% 6%
Turkey 37% 45% 19%
Canada 37% 58% 5%
Poland 35% 61% 5%
Sweden 32% 60% 8%
US 32% 60% 8%
France 28% 63% 9%
Germany 25% 68% 7%
Japan 19% 76% 5%
Q5. Compared to one year ago, would you say that it is easier or harder to do the following things on the internet: [Buying goods and
services online] Base: All Respondents Total (n=23,291) 50
Buying goods and services online—By Region
Total 42% 48% 9%
LATAM 51% 35% 14%
BIC 53% 35% 12%
APAC 44% 48% 8%
Europe 31% 63% 6%
Q5. Compared to one year ago, would you say that it is easier or harder to do the following things on the internet: [Buying goods and
services online] Base: All Respondents Total (n=23,291) 51
ONLINE SHOPPING
BEHAVIOUR
52 © 2017 Ipsos.
Six in ten (57%) global residents are likely to use mobile payment systems on their
smartphone in the next year. Just 8% of internet users say they don’t own a
smartphone.
Very likely 26%

TOTAL LIKELY
57%
Somewhat likely 30%
Not very likely 20%

TOTAL NOT LIKELY
35%
Not at all likely 15%
I don’t own a smartphone 8%
Q14. How likely are you to use mobile payment systems on your smartphone in the next year?
Propensity to use online payment systems on mobile phones varies greatly by country, with
most G-8 countries near the bottom of the list, and emerging economies near the top.
% likely to use mobile payments
Total 57%
Indonesia 95%
China 86%
India 86%
Egypt 79%
Turkey 69%
Kenya 69%
South Africa 68%
Nigeria 66%
Poland 65%
Sweden 64%
South Korea 63%
Hong Kong (China) 63%
Mexico 61%
Brazil 58%
Tunisia 53%
Australia 44%
US 44%
Italy 39%
Canada 37%
Great Britain 35%
Pakistan 31%
Japan 29%
France 27%
Germany 27%
Q14. How likely are you to use mobile payment systems on your smartphone in the next year?
Only 22% of online global citizens say they never buy goods or services online.
Never 22%
Once a month 47%
Two to five times a month 23%
More than five times a month 7%
Q15. How frequently do you buy goods or service online?

Base: All Respondents (23,291) 55
Two of the highest growth economies – China and India – are among the most
frequent online purchasers.
Total 22% 47% 23% 7%
Tunisia 78% 15% 5% 2%

Pakistan 76% 23% 2%
Kenya 70% 19% 8% 4%
Nigeria 67% 22% 10% 2%
Mexico 36% 43% 18% 4%
Egypt 28% 55% 11% 6%
Canada 22% 58% 16% 3%
Brazil 20% 57% 18% 5%
Turkey 14% 56% 25% 5%
France 14% 59% 21% 6%
Japan 14% 59% 22% 5%
Australia 13% 56% 24% 7%
Italy 11% 56% 26% 8%
US 10% 48% 30% 12%
Poland 9% 57% 26% 8%
Sweden 9% 57% 27% 7%
Indonesia 9% 51% 31% 9%
South Korea 6% 40% 41% 14%
Germany 5% 52% 32% 10%
India 4% 47% 33% 16%
China 3% 34% 45% 17%
Never Once a month Two to five times a month More than five times a month
Q15. How frequently do you buy goods or service online?

Base: All Respondents (23,291) 56
Among those who never shop online, the key reason they do not is a lack of trust.
I do not trust shopping online 49%
I have heard bad things about online shopping 25%
It is too expensive to shop online 23%
I am not able to make online payments 21%
It is too difficult to shop online 19%
I do not find what I look for 17%
Services do not deliver to my location 8%
No Internet availability when I need it 8%
Other 14%
Q16. Why do you not purchase goods or service online?

Base: Never Buy Goods or Services Online (n=4,565) 57
Reasons for Not Purchasing Goods or Services Online -“I Do Not Trust Online
Shopping”
Total 49%
Tunisia 71%
Poland 59%
Turkey 54%
Pakistan 52%
Mexico 51%
South Africa 51%
Australia 50%
Nigeria 45%
United States 44%
Kenya 44%
Germany 43%
Brazil 42%
Egypt 40%
Canada 38%
South Korea 37%
Sweden 36%
France 35%
Great Britain 33%
India 32%
Italy 32%
Indonesia 32%
Japan 25%
China 18%
Reasons for Not Purchasing Goods or Services Online -“I Do Not Trust Online
Shopping”
Total 49%
Middle East/Africa 49%
LATAM 48%
North America 40%
Europe 39%
APAC 39%
BIC 37%
G-8 Countries 35%

Reasons for Not Purchasing Goods or Services Online -“I Have Heard Bad Things
About Online Shopping”
Total 25%
Tunisia 49%
Mexico 43%
France 32%
Poland 29%
India 27%
Indonesia 27%
South Africa 25%
Egypt 24%
Brazil 23%
Turkey 22%
Pakistan 19%
Great Britain 18%
Nigeria 17%
Italy 13%
Sweden 12%
Australia 11%
Canada 11%
South Korea 10%
United States 10%
Kenya 10%
China 8%
Germany 4%
Japan 4%
Reasons for Not Purchasing Goods or Services Online -“I Have Heard Bad Things
About Online Shopping”
Total 25%
LATAM 36%
BIC 22%
Europe 20%
APAC 16%
G-8 Countries 14%
North America 11%

Reasons for Not Purchasing Goods or Services Online -“It is Too Expensive to Shop
Online”
Total 23%
Pakistan 52%
Nigeria 38%
Tunisia 36%
Kenya 33%
Germany 21%
India 16%
Australia 14%
Mexico 13%
South Africa 13%
Sweden 13%
Egypt 13%
Poland 12%
Indonesia 12%
Brazil 10%
Canada 10%
Turkey 9%
France 9%
United States 7%
Great Britain 5%
Italy 5%
Japan 5%
South Korea 3%
China 3%
Reasons for Not Purchasing Goods or Services Online -“It is Too Expensive to Shop
Online”
Total 23%
LATAM 12%
Europe 10%
BIC 10%
North America 9%
APAC 9%
G-8 Countries 8%

Reasons for Not Purchasing Goods or Services Online -“I Am Not Able to Make
Online Payments”
Total 21%
Tunisia 44%
Egypt 35%
Great Britain 28%
Mexico 25%
Indonesia 24%
Turkey 22%
India 22%
Nigeria 20%
South Africa 17%
Kenya 16%
Poland 14%
Italy 13%
Australia 12%
Canada 12%
Sweden 10%
Pakistan 10%
South Korea 8%
Japan 7%
Brazil 6%
United States 5%
France 4%
Germany 4%
China 1%
Reasons for Not Purchasing Goods or Services Online -“I Am Not Able to Make
Online Payments”
Total 21%
LATAM 18%
APAC 12%
Europe 11%
G-8 Countries 10%
North America 10%
BIC 8%

Reasons for Not Purchasing Goods or Services Online -“It is Too Difficult to Shop
Online”
Total 19%
Tunisia 35%
Nigeria 33%
Kenya 31%
Pakistan 25%
Italy 16%
South Korea 13%
United States 13%
Australia 12%
Canada 11%
Indonesia 11%
Turkey 10%
India 10%
South Africa 9%
China 9%
Egypt 9%
Brazil 8%
Sweden 7%
Japan 6%
Mexico 5%
Poland 5%
Great Britain 5%
France 4%
Germany 2%
Reasons for Not Purchasing Goods or Services Online -“It is Too Difficult to Shop
Online”
Total 19%
North America 11%
APAC 10%
G-8 Countries 9%
BIC 8%
Europe 7%
LATAM 6%

Reasons for Not Purchasing Goods or Services Online -“I Do Not Find What I Look
For”
Total 17%
Tunisia 39%
South Korea 24%
Indonesia 21%
Poland 17%
India 17%
Australia 16%
Japan 16%
Egypt 16%
Sweden 15%
Turkey 15%
Nigeria 15%
United States 14%
Germany 13%
Mexico 12%
South Africa 12%
Pakistan 12%
Brazil 11%
Canada 11%
Kenya 11%
China 10%
France 8%
Italy 8%
Great Britain 7%
Reasons for Not Purchasing Goods or Services Online -“I Do Not Find What I Look
For”
Total 17%
APAC 17%
North America 12%
LATAM 12%
BIC 12%
Europe 11%
G-8 Countries 11%

Reasons for Not Purchasing Goods or Services Online -“Services Do Not Deliver to
My Location”
Total 8%
Tunisia 25%
India 15%
Mexico 13%
Indonesia 11%
Kenya 8%
South Africa 7%
Egypt 7%
Brazil 5%
Pakistan 5%
Turkey 4%
Australia 4%
Italy 4%
China 3%
United States 3%
Poland 2%
South Korea 2%
Sweden 2%
Canada 2%
Great Britain 2%
France 1%
Germany 1%
Japan 0%

Reasons for Not Purchasing Goods or Services Online -“Services Do Not Deliver to
My Location”
Total 8%
LATAM 10%
BIC 6%
APAC 5%
North America 3%
Europe 2%
G-8 Countries 2%

Reasons for Not Purchasing Goods or Services Online -“No Internet Availability
When I Need It”
Total 8%
Tunisia 37%
India 22%
Turkey 10%
South Korea 6%
Brazil 5%
Egypt 4%
Kenya 4%
South Africa 3%
Australia 3%
United States 3%
Poland 2%
Canada 2%
Japan 2%
Pakistan 2%
Mexico 1%
Sweden 1%
China 1%
Germany 1%
Italy 1%
Indonesia 1%
France 0%
Great Britain 0%

Reasons for Not Purchasing Goods or Services Online -“No Internet Availability
When I Need It”
Total 8%
BIC 7%
APAC 4%
G-8 Countries 2%
North America 2%
LATAM 2%
Europe 1%

Reasons for Not Purchasing Goods or Services Online -Other
Total 14%
China 48%
Germany 44%
Japan 43%
Sweden 41%
Great Britain 32%
Canada 31%
Italy 28%
United States 28%
Australia 27%
France 27%
South Korea 23%
Brazil 23%
South Africa 17%
Kenya 12%
Poland 11%
Turkey 11%
Indonesia 11%
Egypt 10%
Mexico 8%
India 8%
Pakistan 7%
Tunisia 5%

Reasons for Not Purchasing Goods or Services Online -Other
Total 14%
G-8 Countries 32%
North America 30%
Europe 29%
APAC 25%
BIC 24%
LATAM 14%

Among those who shop online, saving time, convenience, ease of use, flexibility
of prices, a wide range of choices, and the ability to buy items they can’t get
elsewhere drive this behaviour.
Saves time 59%
Convenient and flexible 51%
Easy to use 49%
Flexibility of prices 49%
Wide range of choices 47%
Able to purchase items you cannot buy elsewhere 45%
Fun doing shopping on the web 23%
Security 10%
Other 3%
Q17. Why do you shop online?

Base: Buy Goods or Services Online At Least Once Month (n=18,551) 76
Reason for Shopping Online -Saves Time
Total 59%
Tunisia 94%
Indonesia 78%
Pakistan 76%
Nigeria 74%
Great Britain 67%
Kenya 67%
India 65%
Germany 64%
China 63%
South Africa 62%
France 62%
Poland 59%
South Korea 59%
Australia 59%
Turkey 58%
United States 57%
Canada 53%
Sweden 52%
Brazil 52%
Egypt 51%
Mexico 50%
Italy 48%
Japan 29%
Q17. Why do you shop online? [Saves time]
Reason for Shopping Online-Saves Time
Total 59%
BIC 60%
Europe 59%
APAC 59%
G-8 Countries 55%
North America 55%
LATAM 51%
Q17. Why do you shop online? [Saves time]

Reason for Shopping Online-Convenient and Flexible
Total 51%
Tunisia 91%
Great Britain 69%
Australia 61%
South Africa 60%
Germany 58%
United States 58%
India 57%
Mexico 55%
Canada 54%
Poland 53%
Sweden 53%
China 51%
Indonesia 50%
Nigeria 50%
South Korea 49%
Italy 47%
France 46%
Kenya 45%
Turkey 39%
Brazil 35%
Egypt 30%
Pakistan 28%
Japan 19%
Q17. Why do you shop online? [Convenient and flexible]
Reason for Shopping Online- Convenient and Flexible
Total 51%
North America 56%
Europe 55%
G-8 Countries 51%
APAC 49%
BIC 48%
LATAM 44%
Q17. Why do you shop online? [Convenient and flexible]

Reason for Shopping Online- Easy to Use
Total 49%
Tunisia 94%
Great Britain 62%
United States 62%
India 60%
Kenya 57%
South Africa 56%
Nigeria 55%
Australia 54%
Japan 54%
South Korea 53%
Egypt 53%
Pakistan 53%
Mexico 51%
Canada 51%
Indonesia 50%
Poland 45%
Germany 45%
Sweden 44%
Brazil 43%
France 43%
Turkey 41%
Italy 36%
China 33%
Q17. Why do you shop online? [Easy to use ]

Reason for Shopping Online- Easy to Use
Total 49%
North America 57%
G-8 Countries 50%
APAC 49%
Europe 46%
LATAM 46%
BIC 45%
Q17. Why do you shop online? [Easy to use ]

Reason for Shopping Online- Flexibility of Prices
Total 49%
Tunisia 76%
India 58%
Turkey 56%
Brazil 55%
France 55%
Great Britain 55%
Australia 52%
Canada 51%
United States 51%
Indonesia 51%
Poland 50%
China 50%
South Korea 48%
Mexico 46%
Germany 46%
Italy 46%
South Africa 43%
Japan 43%
Sweden 41%
Egypt 40%
Pakistan 38%
Nigeria 38%
Kenya 34%
Q17. Why do you shop online? [Flexibility of prices ]

Reason for Shopping Online- Flexibility of Prices
Total 49%
BIC 54%
North America 51%
LATAM 51%
APAC 50%
G-8 Countries 50%
Europe 49%
Q17. Why do you shop online? [Flexibility of prices ]

Reason for Shopping Online-Wide Range of Choices
Total 47%
Tunisia 91%
Germany 61%
Indonesia 59%
Poland 58%
India 58%
Great Britain 55%
South Africa 48%
Sweden 48%
China 48%
France 48%
United States 48%
Turkey 47%
Australia 47%
Brazil 47%
Canada 47%
Mexico 42%
Egypt 42%
Italy 41%
Pakistan 40%
South Korea 36%
Kenya 34%
Japan 28%
Nigeria 21%
Q17. Why do you shop online? [Wide range of choices ]
Reason for Shopping Online-Wide Range of Choices
Total 47%
Europe 52%
BIC 51%
North America 47%
G-8 Countries 47%
LATAM 45%
APAC 45%
Q17. Why do you shop online? [Wide range of choices ]

Reason for Shopping Online-Able to Purchase Items you Cannot Buy Elsewhere
Total 45%
Tunisia 92%
Indonesia 58%
Australia 56%
France 56%
Mexico 55%
Canada 55%
South Africa 53%
Great Britain 50%
Poland 49%
Sweden 48%
Egypt 45%
Brazil 43%
Italy 43%
United States 43%
Turkey 42%
Germany 42%
India 39%
Japan 38%
China 36%
Pakistan 32%
Kenya 28%
South Korea 20%
Nigeria 16%
Q17. Why do you shop online? [Able to purchase items you cannot buy elsewhere ]
Reason for Shopping Online-Able to Purchase Items you Cannot Buy Elsewhere
Total 45%
North America 49%
LATAM 49%
Europe 48%
G-8 Countries 47%
APAC 42%
BIC 39%
Q17. Why do you shop online? [Able to purchase items you cannot buy elsewhere ]
Reason for Shopping Online-Fun Doing Shopping on the Web
Total 23%
Tunisia 77%
Pakistan 42%
Egypt 32%
Indonesia 31%
India 30%
Turkey 28%
South Africa 27%
China 27%
Germany 26%
Australia 24%
Canada 24%
United States 22%
Sweden 21%
Kenya 21%
Poland 20%
France 20%
Nigeria 20%
Japan 19%
Mexico 18%
Great Britain 18%
Italy 17%
South Korea 15%
Brazil 13%
Q17. Why do you shop online? [Fun doing shopping on the web ]
Reason for Shopping Online-Fun Doing Shopping on the Web
Total 23%
APAC 24%
BIC 24%
North America 23%
G-8 Countries 21%
Europe 20%
LATAM 15%
Q17. Why do you shop online? [Fun doing shopping on the web]
Reason for Shopping Online-Security
Total 10%
Tunisia 65%
Pakistan 32%
Kenya 23%
India 19%
Nigeria 17%
Brazil 14%
Egypt 14%
China 12%
Indonesia 12%
United States 11%
Mexico 10%
South Africa 10%
Italy 10%
Turkey 9%
France 9%
Sweden 6%
Australia 6%
Great Britain 6%
Canada 5%
Germany 5%
Poland 4%
Japan 4%
South Korea 2%
Q17. Why do you shop online? [Security ]

Reason for Shopping Online-Security
Total 10%
BIC 15%
LATAM 12%
APAC 9%
North America 8%
Europe 7%
G-8 Countries 7%
Q17. Why do you shop online? [Security ]

Reason for Shopping Online - Other
Total 3%
Japan 6%
France 5%
Germany 5%
Sweden 4%
Brazil 4%
Canada 4%
United States 3%
Indonesia 3%
Poland 2%
South Africa 2%
Turkey 2%
Australia 2%
Great Britain 2%
India 2%
Italy 2%
Egypt 2%
Kenya 2%
Nigeria 2%
Mexico 1%
South Korea 1%
China 1%
Pakistan 1%
Tunisia 0%
Q17. Why do you shop online? [Other]
Reason for Shopping Online -Other
Total 3%
G-8 Countries 4%
North America 4%
LATAM 3%
Europe 3%
BIC 3%
APAC 2%
Q17. Why do you shop online? [Other]

Among those who shop online, credit cards and electronic payments like PayPal
are the preferred means of paying for those goods and services.
Credit cards 42%
Electronic payment (PayPal if available) 39%
Debit cards 28%
Cash on delivery 23%
Bank transfers 20%
Gift cards or vouchers 15%
Mobile payment 14%
Cryptocurrencies (Bitcoin) 3%
Other 3%
Q18. What is your preferred way of paying for goods and services bought online?
Preferred Way of Paying For Goods and Services Online -- Credit Cards
Total 42%

South Korea 72%
Japan 68%
Canada 66%
Turkey 65%
Brazil 61%
United States 54%
Great Britain 42%
South Africa 40%
Egypt 37%
Tunisia 37%
Australia 36%
India 36%
China 34%
Italy 32%
Sweden 30%
Mexico 28%
Indonesia 27%
Germany 23%
Poland 18%
France 15%
Nigeria 10%
Kenya 8%
Pakistan 5%
Q18. What is your preferred way of paying for goods and services bought online? [Credit Cards]
Preferred Way of Paying For Goods and Services Online - Credit Cards
Total 42%
North America 59%
APAC 50%
LATAM 46%
BIC 43%
G-8 Countries 42%
Europe 27%
Q18. What is your preferred way of paying for goods and services bought online? [Credit Cards]
Preferred Way of Paying For Goods and Services Online - Electronic payment
(PayPal if available)
Total 39%
Italy 69%
Australia 63%
Germany 59%
Mexico 54%
Indonesia 54%
Great Britain 50%
Poland 48%
South Africa 46%
Sweden 41%
France 41%
Tunisia 41%
Canada 40%
China 40%
United States 37%
Brazil 26%
India 26%
Egypt 25%
Turkey 17%
South Korea 13%
Nigeria 6%
Japan 5%
Kenya 5%
Pakistan 1%
Q18. What is your preferred way of paying for goods and services bought online? [Electronic payment (PayPal if available) ]
Preferred Way of Paying For Goods and Services Online – Electronic Payments
Total 39%
Europe 51%
G-8 Countries 43%
LATAM 39%
North America 38%
APAC 35%
BIC 31%
Q18. What is your preferred way of paying for goods and services bought online? [Electronic payment (PayPal if available) ]
Preferred Way of Paying For Goods and Services Online - Debit cards
Total 28%
France 61%
India 60%
Great Britain 48%
Tunisia 47%
Mexico 46%
United States 43%
Nigeria 43%
South Africa 41%
Sweden 39%
Indonesia 31%
Turkey 29%
Australia 29%
China 24%
Poland 17%
South Korea 16%
Brazil 16%
Canada 15%
Italy 13%
Japan 9%
Egypt 7%
Kenya 5%
Pakistan 4%
Germany 2%
Q18. What is your preferred way of paying for goods and services bought online? [Debit cards ]
Preferred Way of Paying For Goods and Services Online - Debit cards
Total 28%
BIC 35%
North America 30%
LATAM 30%
Europe 30%
G-8 Countries 27%
APAC 25%
Q18. What is your preferred way of paying for goods and services bought online? [Debit cards ]
Preferred Way of Paying For Goods and Services Online - Cash on Delivery
Total 23%
Pakistan 92%
Tunisia 84%
Egypt 72%
India 58%
Indonesia 42%
Nigeria 41%
Turkey 38%
Kenya 34%
Poland 30%
South Africa 27%
Japan 22%
China 21%
Mexico 19%
Italy 15%
South Korea 12%
Sweden 11%
Brazil 10%
United States 8%
Germany 7%
Australia 5%
Canada 5%
France 4%
Great Britain 3%
Q18. What is your preferred way of paying for goods and services bought online? [Cash on delivery ]
Preferred Way of Paying For Goods and Services Online - Cash on Delivery
Total 23%
BIC 31%
APAC 26%
LATAM 14%
Europe 12%
G-8 Countries 9%
North America 6%
Q18. What is your preferred way of paying for goods and services bought online? [Cash on delivery ]
Preferred Way of Paying For Goods and Services Online - Bank Transfers
Total 20%
Indonesia 70%
Poland 53%
Germany 39%
Tunisia 34%
Sweden 32%
South Africa 31%
Nigeria 29%
India 26%
Mexico 19%
South Korea 19%
China 17%
Brazil 16%
Turkey 15%
Japan 14%
Egypt 8%
United States 7%
Australia 6%
Canada 6%
Italy 6%
Kenya 6%
France 5%
Great Britain 2%
Pakistan 1%
Q18. What is your preferred way of paying for goods and services bought online? [Bank transfers ]
Preferred Way of Paying For Goods and Services Online - Bank transfers
Total 20%
APAC 24%
Europe 23%
BIC 20%
LATAM 17%
G-8 Countries 12%
North America 7%
Q18. What is your preferred way of paying for goods and services bought online? [Bank transfers ]
Preferred Way of Paying For Goods and Services Online - Gift Cards or Vouchers
Total 15%
India 35%
United States 23%
Egypt 23%
Tunisia 22%
South Africa 20%
Canada 20%
Brazil 19%
Germany 18%
Indonesia 18%
Mexico 17%
China 16%
France 16%
Italy 16%
Great Britain 13%
Sweden 10%
Australia 10%
South Korea 8%
Turkey 8%
Poland 7%
Japan 5%
Kenya 2%
Nigeria 1%
Pakistan 0%
Q18. What is your preferred way of paying for goods and services bought online? [Gift cards or vouchers ]
Preferred Way of Paying For Goods and Services Online - Gift Cards or Vouchers
Total 15%
BIC 24%
North America 21%
LATAM 18%
G-8 Countries 16%
APAC 14%
Europe 13%
Q18. What is your preferred way of paying for goods and services bought online? [Gift cards or vouchers]
Preferred Way of Paying For Goods and Services Online - Mobile Payment
Total 14%
Kenya 79%
China 44%
Nigeria 39%
India 33%
Tunisia 22%
South Korea 21%
Poland 19%
Egypt 19%
Indonesia 16%
South Africa 14%
Turkey 14%
Sweden 13%
Mexico 7%
United States 7%
Brazil 6%
Germany 5%
Japan 5%
Pakistan 5%
Australia 3%
Canada 3%
France 3%
Great Britain 2%
Italy 2%
Q18. What is your preferred way of paying for goods and services bought online? [Mobile payment ]
Preferred Way of Paying For Goods and Services Online - Mobile Payment
Total 14%
BIC 29%
APAC 19%
Europe 8%
LATAM 7%
North America 5%
G-8 Countries 4%
Q18. What is your preferred way of paying for goods and services bought online? [Mobile payment ]
Preferred Way of Paying For Goods and Services Online - Cryptocurrencies
(Bitcoin)
Total 3%
Tunisia 15%
Indonesia 14%
Mexico 8%
Egypt 6%
Turkey 5%
South Africa 4%
Sweden 4%
India 3%
United States 3%
Poland 2%
South Korea 2%
Brazil 2%
France 2%
Australia 1%
Canada 1%
China 1%
Germany 1%
Great Britain 1%
Italy 1%
Japan 1%
Nigeria 1%
Kenya 0%
Pakistan 0%
Q18. What is your preferred way of paying for goods and services bought online? [Cryptocurrencies (Bitcoin) ]
Preferred Way of Paying For Goods and Services Online - Cryptocurrencies
(Bitcoin)
Total 3%
LATAM 5%
APAC 4%
Europe 2%
BIC 2%
North America 2%
G-8 Countries 1%
Q18. What is your preferred way of paying for goods and services bought online? [Cryptocurrencies (Bitcoin)]
Preferred Way of Paying For Goods and Services Online - Other
Total 3%
Brazil 15%
Sweden 10%
Germany 7%
Japan 7%
Mexico 3%
China 3%
Indonesia 3%
Poland 2%
South Africa 2%
Turkey 2%
Australia 2%
France 2%
India 2%
Italy 2%
United States 2%
Tunisia 2%
South Korea 1%
Canada 1%
Great Britain 1%
Egypt 1%
Kenya 1%
Pakistan 1%
Nigeria 1%
Q18. What is your preferred way of paying for goods and services bought online? [Other ]
Preferred Way of Paying For Goods and Services Online - Other
Total 3%
LATAM 10%
BIC 6%
Europe 4%
APAC 3%
G-8 Countries 3%
North America 2%
Q18. What is your preferred way of paying for goods and services bought online? [Other]
Most consumers agree that the origin of the good or service affects what they buy
Strongly agree 29%

TOTAL AGREE
82%
Somewhat agree 53%
Somewhat disagree 15%
TOTAL DISAGREE
18%
Strongly disagree 3%
Q20. Do you agree or disagree that when shopping online, where the good or service is made affects what you buy?
Base: Buy Goods or Services Online at Least Once Month (n=18,551) 114
A majority in every country agrees that where the good or service is made affects
what they buy.
% Agree
Total 82%
China 95%
Pakistan 95%
Indonesia 93%
Egypt 92%
India 91%
Nigeria 89%
Turkey 87%
Poland 85%
South Korea 85%
Brazil 80%
Canada 79%
United States 79%
South Africa 78%
Tunisia 78%
Australia 77%
Italy 77%
Mexico 76%
France 76%
Germany 74%
Sweden 73%
Japan 73%
Great Britain 72%
Kenya 66%
Q20. Do you agree or disagree that when shopping online, where the good or service is made affects what you buy?
Base: Buy Goods or Services Online at Least Once Month (n=18,551) 115
Among those who say the origin affects what they buy, the primary reason is
because they prefer products made in their own country.
I prefer products made in my country 55%
I prefer products made in developed countries 29%
I prefer products made in countries that are close to my own 22%
I prefer products made in the US 19%
I prefer products made in developing countries 12%
I prefer products made in China 7%
Other 11%
Q21. Why does the origin of where the good or service is made affect what you buy?
Base: Those who say origin of goods/services impacts decision (n=14,896) 116
“I Prefer Products Made in my Country”
Total 55%
Tunisia 82%
South Korea 73%
Japan 73%
Germany 70%
India 67%
Canada 65%
France 65%
Australia 64%
Poland 63%
Italy 62%
Indonesia 61%
Great Britain 59%
Mexico 56%
Turkey 54%
South Africa 49%
Sweden 49%
China 48%
Pakistan 48%
Brazil 45%
Kenya 45%
United States 38%
Egypt 32%
Q21. Why does the origin of where the good or service is made affect what you buy? [I prefer products made in my country]
“I Prefer Products Made in my Country”
Total 55%
Europe 62%
G-8 Countries 62%
APAC 55%
BIC 54%
North America 51%
LATAM 50%
Q21. Why does the origin of where the good or service is made affect what you buy? [I prefer products made in my country]
“I Prefer Products Made in Developed Countries”
Total 29%
Tunisia 95%
Egypt 62%
Indonesia 51%
Turkey 45%
South Korea 43%
Kenya 43%
China 38%
India 35%
South Africa 32%
Pakistan 28%
Poland 26%
Brazil 23%
Mexico 22%
Italy 20%
Australia 19%
Japan 16%
Sweden 14%
Canada 14%
France 14%
Germany 12%
Great Britain 12%
United States 11%
Q21. Why does the origin of where the good or service is made affect what you buy? [I prefer products made in developed countries]
“I Prefer Products Made in Developed Countries”
Total 29%
APAC 36%
BIC 33%
LATAM 22%
Europe 17%
G-8 Countries 14%
North America 13%
Q21. Why does the origin of where the good or service is made affect what you buy? [I prefer products made in developed countries]
“I Prefer Products Made in Countries That Are Close to My Own”
Total 22%
Tunisia 68%
France 34%
Sweden 32%
Italy 31%
India 30%
Canada 28%
Mexico 27%
Germany 26%
Great Britain 26%
Turkey 24%
South Africa 22%
Indonesia 22%
Australia 21%
Pakistan 21%
Kenya 17%
Poland 16%
Brazil 16%
United States 15%
Egypt 14%
Japan 11%
China 7%
South Korea 4%
Q21. Why does the origin of where the good or service is made affect what you buy? [I prefer products made in countries that are close to
my own] Base: Those who say origin of goods/services impacts decision (n=14,896) 121
“I Prefer Products Made in Countries That Are Close to My Own”
Total 22%
Europe 27%
G-8 Countries 25%
North America 21%
LATAM 21%
APAC 18%
BIC 18%
Q21. Why does the origin of where the good or service is made affect what you buy? [I prefer products made in countries that are close to
my own] Base: Those who say origin of goods/services impacts decision (n=14,896) 122
“I Prefer Products Made in the US”
Total 19%
United States 73%

Tunisia 51%
Egypt 32%
Mexico 28%
South Africa 24%
Kenya 23%
India 21%
Canada 19%
Brazil 18%
Australia 16%
China 16%
Indonesia 16%
Sweden 14%
Turkey 13%
Pakistan 13%
Poland 11%
South Korea 9%
France 9%
Germany 9%
Italy 9%
Great Britain 7%
Japan 5%
Q21. Why does the origin of where the good or service is made affect what you buy? [I prefer products made in the US ]
“I Prefer Products Made in the US”
Total 19%
North America 48%
LATAM 23%
G-8 Countries 19%
BIC 19%
APAC 17%
Europe 10%
Q21. Why does the origin of where the good or service is made affect what you buy? [I prefer products made in the US ]
“I Prefer Products Made in Developing Countries”
Total 12%
Tunisia 51%
Pakistan 32%
Kenya 28%
India 24%
Turkey 22%
China 21%
Indonesia 17%
South Africa 16%
Mexico 14%
Brazil 13%
Poland 11%
Egypt 11%
Sweden 10%
Hong Kong… 8%
Australia 7%
Italy 7%
United States 7%
France 6%
Great Britain 5%
Germany 4%
South Korea 3%
Canada 3%
Japan 3%
Q21. Why does the origin of where the good or service is made affect what you buy? [I prefer products made in developing countries]
“I Prefer Products Made in Developing Countries”
Total 12%
BIC 20%
APAC 13%
LATAM 13%
Europe 7%
North America 6%
G-8 Countries 5%
Q21. Why does the origin of where the good or service is made affect what you buy? [I prefer products made in developing countries]
“I Prefer Products Made in China”
Total 7%
Tunisia 29%
Brazil 17%
Pakistan 16%
Egypt 14%
Kenya 14%
Turkey 11%
Mexico 10%
South Africa 10%
Poland 9%
India 9%
Indonesia 9%
Sweden 6%
Great Britain 6%
Australia 5%
United States 5%
Canada 4%
Italy 4%
France 3%
Germany 3%
Japan 3%
*Not asked in China South Korea 2%
Q21. Why does the origin of where the good or service is made affect what you buy? [I prefer products made in China
“I Prefer Products Made in China”
Total 7%
LATAM 14%
BIC 8%
Europe 5%
North America 5%
APAC 5%
G-8 Countries 4%
Q21. Why does the origin of where the good or service is made affect what you buy? [I prefer products made in China ]
Other Reasons for Buying Goods or Services Based on Where They Were Made
Total 11%
Brazil 21%
Sweden 20%
Great Britain 18%
Poland 17%
South Africa 15%
Australia 15%
Canada 14%
France 14%
Germany 12%
Japan 12%
Mexico 10%
Kenya 10%
Italy 9%
Indonesia 9%
South Korea 6%
United States 6%
China 5%
India 5%
Egypt 5%
Turkey 4%
Pakistan 1%
Tunisia 0%
Q21. Why does the origin of where the good or service is made affect what you buy? [Other]
Other Reasons for Buying Goods or Services Based on Where They Were Made
Total 11%
LATAM 16%
Europe 15%
G-8 Countries 12%
APAC 10%
BIC 9%
North America 9%
Q21. Why does the origin of where the good or service is made affect what you buy? [Other ]
ONLINE SHOPPING
REGULATION AND
SECURITY
131 © 2017 Ipsos.

Consumers deem every type of protection mechanism as being important, with at
least half saying each is very important.
Important
Consumer protection online 67% 27% 5% 94%
Protection of data privacy 71% 23% 5% 94%
Protecting against cybercrime (like fraud, theft, forgery and

72% 22% 5% 94%
infringements of privacy)
Protection from data breaches 68% 26% 5% 93%
Clear warning when an online purchase made in another

58% 33% 7% 91%
country might be subject to duties and taxes
Mechanisms for online or offline cross-border dispute

49% 38% 11% 87%
resolution
Very important Somewhat important Not very important Not at all important
Q19. How important are the following regulations or protections in determining whether you will engage in online shopping?
Importance of Consumer Protection Online
% Important
Total 94%
Kenya 99%
Mexico 98%
Indonesia 98%
Canada 97%
Poland 96%
South Africa 96%
Great Britain 96%
United States 95%
Pakistan 95%
Australia 94%
France 94%
India 94%
Italy 94%
Tunisia 94%
Turkey 93%
China 93%
South Korea 92%
Brazil 92%
Germany 92%
Sweden 91%
Egypt 90%
Nigeria 90%
Japan 88%
Q19. How important are the following regulations or protections in determining whether you will engage in online shopping? [Consumer
protection online] Base: Buy Goods or Services Online At Least Once Month (n=18,551) 133
Importance of Consumer Protection Online
% Important
Total 94%
North America 96%
LATAM 94%
Europe 94%
APAC 94%
G-8 Countries 94%
BIC 93%
Q19. How important are the following regulations or protections in determining whether you will engage in online shopping? [Consumer
protection online] Base: Buy Goods or Services Online At Least Once Month (n=18,551) 134
Importance of Protection of Data Privacy
% Important
Total 94%
Kenya 99%
Mexico 98%
Indonesia 98%
Canada 97%
Great Britain 97%
United States 97%
Poland 96%
South Africa 96%
Tunisia 96%
Australia 95%
France 95%
Pakistan 95%
Turkey 94%
Germany 94%
China 93%
South Korea 92%
Brazil 92%
India 92%
Italy 92%
Sweden 91%
Japan 91%
Egypt 90%
Nigeria 87%
Q19. How important are the following regulations or protections in determining whether you will engage in online shopping? [Protection of
data privacy] Base: Buy Goods or Services Online At Least Once Month (n=18,551) 135
Importance of Protection of Data Privacy
% Important
Total 94%
North America 97%
LATAM 95%
G-8 Countries 95%
Europe 94%
APAC 94%
BIC 92%
Q19. How important are the following regulations or protections in determining whether you will engage in online shopping? [Protection of
data privacy] Base: Buy Goods or Services Online At Least Once Month (n=18,551) 136
Importance of Protection from Data Breaches
% Important
Total 93%
United States 97%

Indonesia 97%
Pakistan 97%
Mexico 96%
Poland 96%
Canada 96%
Great Britain 96%
Kenya 96%
South Africa 95%
Australia 94%
France 94%
Germany 94%
China 93%
Sweden 92%
Turkey 92%
Italy 92%
Brazil 91%
India 91%
Egypt 91%
Tunisia 91%
Japan 90%
Nigeria 88%
South Korea 86%
Q19. How important are the following regulations or protections in determining whether you will engage in online shopping? [Protection
from data breaches] Base: Buy Goods or Services Online At Least Once Month (n=18,551) 137
Importance of Protection from Data Breaches
% Important
Total 93%
North America 96%
LATAM 93%
Europe 94%
G-8 Countries 94%
APAC 93%
BIC 92%
Q19. How important are the following regulations or protections in determining whether you will engage in online shopping? [Protection
from data breaches] Base: Buy Goods or Services Online At Least Once Month (n=18,551) 138
Importance of Protecting Against Cybercrime (like fraud, theft, forgery and
% Important
Total 94%
Mexico 98%
Indonesia 98%
Kenya 98%
United States 97%
Pakistan 97%
Canada 96%
France 96%
Great Britain 96%
Poland 95%
South Africa 95%
Australia 95%
Germany 94%
Italy 94%
Sweden 93%
Turkey 93%
Brazil 92%
India 92%
Tunisia 92%
South Korea 91%
China 91%
Egypt 91%
Japan 90%
Nigeria 87%
Q19. How important are the following regulations or protections in determining whether you will engage in online shopping? [Protecting
against cybercrime (like fraud, theft, forgery and infringements of privacy)] Base: Buy Goods or Services Online At Least Once Month
(n=18,551) 139
Importance of Protecting Against Cybercrime (like fraud, theft, forgery and
% Important
Total 94%
North America 97%
LATAM 95%
G-8 Countries 95%
Europe 94%
APAC 93%
BIC 92%
Q19. How important are the following regulations or protections in determining whether you will engage in online shopping? [PProtecting
against cybercrime (like fraud, theft, forgery and infringements of privacy)] Base: Buy Goods or Services Online At Least Once Month
(n=18,551) 140
Importance of Mechanisms for Online or Offline Cross-Border Dispute Resolution
% Important
Total 87%
Indonesia 95%
Pakistan 95%
Mexico 94%
Kenya 94%
France 91%
Poland 90%
South Africa 90%
Turkey 90%
Italy 90%
Canada 88%
India 88%
Australia 87%
China 87%
United States 86%
Egypt 86%
Nigeria 86%
Brazil 85%
Sweden 84%
Great Britain 83%
Tunisia 82%
Germany 76%
Japan 76%
South Korea 74%
Q19. How important are the following regulations or protections in determining whether you will engage in online shopping? [Mechanisms
for online or offline cross-border dispute resolution] Base: Buy Goods or Services Online At Least Once Month (n=18,551) 141
Importance of Mechanisms for Online or Offline Cross-Border Dispute Resolution
% Important
Total 87%
LATAM 89%
North America 87%
BIC 87%
APAC 86%
Europe 85%
G-8 Countries 84%
Q19. How important are the following regulations or protections in determining whether you will engage in online shopping? [[Mechanisms
for online or offline cross-border dispute resolution Base: Buy Goods or Services Online At Least Once Month (n=18,551) 142
Importance of Clear Warning When an Online Purchase Made in Another Country
might be subject to duties and taxes
% Important
Total 91%
Mexico 97%
Indonesia 97%
Pakistan 97%
Kenya 96%
Canada 95%
Turkey 94%
Poland 93%
South Africa 93%
Sweden 93%
Australia 92%
France 92%
India 92%
Italy 92%
Great Britain 91%
Brazil 90%
Germany 90%
United States 90%
Egypt 90%
China 88%
South Korea 84%
Japan 83%
Nigeria 83%
Tunisia 80%
Q19. How important are the following regulations or protections in determining whether you will engage in online shopping? [Clear
warning when an online purchase made in another country might be subject to duties and taxes] Base: Buy Goods or Services Online At
Least Once Month (n=18,551) 143
Importance of Clear Warning When an Online Purchase Made in Another Country
Might be Subject to Duties and Taxes
% Important
Total 91%
LATAM 93%
North America 92%
Europe 92%
APAC 90%
G-8 Countries 90%
BIC 90%
Q19. How important are the following regulations or protections in determining whether you will engage in online shopping? [[Clear
warning when an online purchase made in another country might be subject to duties and taxes] Base: Buy Goods or Services Online At
Least Once Month (n=18,551) 144
Most say they would be likely to stop using an online service as a result of a data
breach, regardless of what information was lost.
Very/Somewhat
Likely
A company you use regularly was hacked and your credit card 76%
48% 28% 15% 9%
details were stolen and leaked online
A company you use regularly was hacked and both your email
address and your online password were stolen and leaked 44% 32% 16% 8% 75%
online
A company you use regularly was hacked and your profile

40% 33% 18% 8% 74%
information was stolen and leaked online
A company you use regularly was hacked and your online

42% 32% 18% 8% 74%
password was stolen and leaked online
A company you use regularly was hacked and your email

38% 35% 19% 9% 72%
address was stolen and leaked online
Very likely Somewhat likely Not very likely Not at all likely
Q27. If the following happened, how likely would you be to stop using the online service as a result?
Base: All Respondents (n=24,225) 145
Your Email Address was Stolen and Leaked Online
% likely to stop using service

Total 72%
Indonesia 84%
Mexico 80%
South Africa 80%
Great Britain 80%
Australia 78%
Canada 77%
United States 77%
Sweden 75%
France 75%
South Korea 74%
Brazil 74%
China 74%
India 74%
Egypt 73%
Kenya 72%
Turkey 71%
Japan 71%
Germany 69%
Italy 65%
Pakistan 63%
Tunisia 62%
Nigeria 60%
Poland 58%
Q27. If the following happened, how likely would you be to stop using the online service as a result? [A company you use regularly was
hacked and your email address was stolen and leaked online] Base: All Respondents (n=24,225) 146
Your Email Address Was Stolen and Leaked Online
Total 72%
North America 77%
LATAM 77%
APAC 75%
G-8 Countries 74%
BIC 74%
Europe 70%
hacked and your email address was stolen and leaked online] Base: All Respondents (n=24,225) 147
Your Online Password Was Stolen and Leaked Online

Total 74%
Indonesia 86%
Great Britain 84%
South Africa 83%
Canada 83%
Mexico 81%
Sweden 80%
Australia 80%
United States 80%
France 78%
South Korea 77%
India 74%
Turkey 73%
Brazil 73%
China 73%
Germany 71%
Kenya 71%
Egypt 70%
Japan 69%
Italy 68%
Tunisia 65%
Poland 63%
Pakistan 62%
Nigeria 58%
hacked and your online password was stolen and leaked online] Base: All Respondents (n=24,225) 148
Your Online Password Was Stolen and Leaked Online
Total 74%
North America 81%
LATAM 77%
APAC 77%
G-8 Countries 76%
Europe 74%
BIC 73%
hacked and your online password was stolen and leaked online] Base: All Respondents (n=24,225) 149
Both Your Email Address and Online Password Were Stolen and Leaked Online

Total 75%
Great Britain 86%

Mexico 85%
South Africa 85%
Indonesia 85%
Canada 83%
United States 82%
Australia 81%
Sweden 80%
South Korea 78%
France 77%
Germany 76%
India 75%
China 74%
Egypt 74%
Kenya 74%
Brazil 73%
Japan 73%
Turkey 72%
Italy 70%
Tunisia 67%
Poland 66%
Pakistan 64%
Nigeria 58%
hacked and both your email address and your online password were stolen and leaked online] Base: All Respondents (n=24,225) 150
Both Your Email Address and Your Online Password Were Stolen and Leaked
Online
Total 75%
North America 82%
LATAM 79%
G-8 Countries 78%
APAC 77%
Europe 76%
BIC 74%
hacked and both your email address and your online password were stolen and leaked online ] Base: All Respondents (n=24,225) 151
Your Profile Information Was Stolen and Leaked Online

Total 74%
Indonesia 85%
South Africa 83%
Great Britain 83%
Canada 82%
United States 81%
Australia 80%
Mexico 79%
South Korea 77%
Sweden 76%
France 76%
India 75%
Brazil 74%
China 74%
Turkey 73%
Egypt 73%
Kenya 73%
Italy 69%
Japan 69%
Germany 68%
Pakistan 65%
Tunisia 64%
Poland 62%
Nigeria 57%
hacked and your profile information was stolen and leaked online] Base: All Respondents (n=24,225) 152
Your Profile Information Was Stolen and Leaked Online
Total 74%
North America 81%
LATAM 77%
APAC 77%
G-8 Countries 76%
BIC 74%
Europe 72%
hacked and your profile information was stolen and leaked online] Base: All Respondents (n=24,225) 153
Your Credit Card Details Were Stolen and Leaked Online

Total 76%
Great Britain 88%

South Africa 85%
Indonesia 85%
Australia 84%
Canada 84%
United States 84%
Mexico 83%
Sweden 82%
France 79%
South Korea 77%
Germany 76%
India 75%
Turkey 74%
Brazil 74%
China 74%
Egypt 74%
Kenya 74%
Tunisia 72%
Italy 71%
Japan 71%
Poland 67%
Pakistan 63%
Nigeria 59%
hacked and your credit card details were stolen and leaked online] Base: All Respondents (n=24,225) 154
Your Credit Card Details Were Stolen and Leaked Online
Total 76%
North America 84%
LATAM 79%
G-8 Countries 79%
Europe 77%
APAC 77%
BIC 74%
hacked and your credit card details were stolen and leaked online] Base: All Respondents (n=24,225) 155
While only slightly more say they’d be very/somewhat to stop using the service
after a second data breach, the intensity has strengthened with a majority saying
they’re very likely to stop using the service after a second breach.
Very/Somewhat
Likely
A company you use regularly was hacked and your credit card 80%
58% 22% 12% 8%
details were stolen and leaked online for a second time
A company you use regularly was hacked and both your email
address and your online password were stolen and leaked 56% 24% 12% 8% 80%
online for a second time
A company you use regularly was hacked and your email

54% 25% 13% 8% 79%
address was stolen and leaked online for a second time
A company you use regularly was hacked and your online

55% 24% 13% 8% 79%
password was stolen and leaked online for a second time
A company you use regularly was hacked and your profile

55% 24% 13% 8% 79%
information was stolen and leaked online for a second time
Q28. And If the following happened for a second time, how likely would you be to stop using the online service as a result?
Email Address Hacked for 2nd Time

Total 79%
Great Britain 90%

South Africa 88%
Canada 88%
United States 88%
Australia 87%
Sweden 86%
Indonesia 86%
Mexico 85%
France 83%
Germany 82%
South Korea 80%
Kenya 80%
China 78%
India 78%
Turkey 77%
Brazil 77%
Egypt 76%
Italy 75%
Japan 74%
Tunisia 72%
Poland 71%
Pakistan 63%
Nigeria 59%
Q28. And If the following happened for a second time, how likely would you be to stop using the online service as a result? [A company you
use regularly was hacked and your email address was stolen and leaked online for a second time] Base: All Respondents (n=24,225) 157
Email Address Hacked for 2nd Time
Total 79%
North America 88%
G-8 Countries 83%
LATAM 81%
Europe 81%
APAC 80%
BIC 77%
use regularly was hacked and your email address was stolen and leaked online for a second time] Base: All Respondents (n=24,225) 158
Online Password Hacked for 2nd Time

Total 79%
Great Britain 91%

South Africa 89%
Canada 88%
Mexico 87%
Australia 87%
Indonesia 87%
United States 86%
Sweden 85%
France 84%
Germany 83%
South Korea 82%
China 80%
Kenya 80%
Brazil 78%
India 78%
Italy 78%
Turkey 77%
Egypt 76%
Poland 74%
Japan 74%
Tunisia 71%
Pakistan 61%
Nigeria 58%
use regularly was hacked and your online password was stolen and leaked online for a second time] Base: All Respondents (n=24,225) 159
Online Password Hacked for 2nd Time
Total 79%
North America 87%
G-8 Countries 83%
LATAM 82%
Europe 82%
APAC 81%
BIC 79%
use regularly was hacked and your online password was stolen and leaked online for a second time] Base: All Respondents (n=24,225) 160
Both Email and Password Hacked for 2nd Time

Total 80%
Great Britain 92%

Mexico 90%
South Africa 89%
Canada 88%
United States 88%
Indonesia 88%
Sweden 87%
Australia 87%
France 83%
Germany 83%
South Korea 82%
China 80%
Kenya 80%
Turkey 78%
India 78%
Italy 78%
Egypt 77%
Brazil 76%
Japan 74%
Poland 73%
Tunisia 73%
Pakistan 62%
Nigeria 58%
use regularly was hacked and both your email address and your online password were stolen and leaked online for a second time]
Both Email and Password for 2nd Time
Total 80%
North America 88%
G-8 Countries 84%
LATAM 83%
Europe 83%
APAC 81%
BIC 78%
use regularly was hacked and both your email address and your online password were stolen and leaked online for a second time]
Profile Information Hacked for 2nd Time

Total 79%
Great Britain 91%

Mexico 90%
Canada 89%
South Africa 87%
United States 87%
Sweden 86%
Australia 86%
Indonesia 86%
France 82%
Germany 82%
South Korea 80%
Kenya 80%
India 79%
China 78%
Italy 78%
Turkey 77%
Brazil 75%
Japan 74%
Egypt 74%
Poland 73%
Tunisia 71%
Pakistan 62%
Nigeria 58%
use regularly was hacked and your profile information was stolen and leaked online for a second time] Base: All Respondents (n=24,225) 163
Profile Information Hacked for 2nd Time
Total 79%
North America 88%
G-8 Countries 83%
LATAM 82%
Europe 82%
APAC 81%
BIC 77%
Credit Card Details Hacked for 2nd time

Total 80%
Great Britain 93%

Canada 89%
Mexico 88%
South Africa 88%
Sweden 88%
Australia 88%
United States 88%
Indonesia 87%
France 84%
Germany 84%
South Korea 82%
Kenya 80%
China 78%
India 78%
Turkey 77%
Brazil 77%
Italy 76%
Japan 76%
Egypt 76%
Tunisia 76%
Poland 75%
Pakistan 61%
Nigeria 59%
Credit Card Details Hacked for 2nd Time
Total 80%
North America 89%
G-8 Countries 84%
Europe 83%
LATAM 82%
APAC 81%
BIC 78%
MONITORING
AND CENSORING
BY GOVERNMENT
AND POLICE
167 © 2017 Ipsos.
Fewer than half (46%) of online global citizens trust that their activities are not
censored, unchanged since last year. Tunisia has dropped by 12 points.
2016
Trust
Total 12% 34% 46% 46%
Pakistan 36% 44% 80% 63%

Nigeria 28% 41% 69% 46%
Kenya 28% 37% 65% 56%
India 19% 46% 64% 63%
Sweden 13% 51% 64% 62%
Mexico 16% 45% 60% 56%
Egypt 14% 41% 54% 50%
China 10% 37% 47% 50%
Italy 10% 37% 47% 52%
Indonesia 13% 31% 45% 45%
Germany 9% 35% 43% 46%
Canada 6% 37% 43% 48%
Turkey 16% 26% 42% 34%
Australia 5% 37% 42% 41%
Tunisia 12% 26% 38% 50%
Brazil 11% 25% 36% 34%
Japan 6% 28% 33% 29%
Poland 7% 25% 32% 34%
France 8% 22% 30% 32%
South Korea 4% 24% 28% 23%
Trust completely Trust somewhat Total Trust
Q6. To what extent do you trust that your activities on the internet are not censored or monitored: [Not censored]
Trust activities on internet are not censored – By Region
2016
Trust
Total 12% 34% 46% 46%
BIC 13% 36% 49% 49%
LATAM 13% 35% 48% 45%
Europe 9% 34% 43% 44%
APAC 9% 32% 41% 40%
G-8 Countries 8% 32% 41% 42%
Q6. To what extent do you trust that your activities on the internet are not censored or monitored: [Not censored]
Less than four in ten (37%) trust that their activities are not monitored, also
unchanged. Pakistan, Kenya and Nigeria all have more trust this year.
2016 Trust
Total 9% 29% 37% 38%
Pakistan 26% 49% 75% 59%

Kenya 28% 33% 61% 54%
Nigeria 23% 35% 58% 45%
India 13% 43% 55% 55%
Tunisia 16% 32% 47% 48%
Mexico 8% 39% 47% 45%
Egypt 11% 33% 44% 43%
China 9% 33% 42% 42%
Sweden 6% 35% 41% 39%
Indonesia 11% 25% 36% 35%
Japan 6% 30% 36% 31%
Turkey 10% 26% 35% 28%
US 8% 27% 34% 31%
Italy 5% 28% 33% 31%
Australia 3% 29% 32% 30%
Canada 3% 29% 31% 32%
Brazil 7% 23% 30% 27%
Germany 4% 25% 30% 30%
Poland 5% 19% 24% 25%
South Korea 3% 21% 24% 23%
France 4% 14% 18% 19%
Q6. To what extent do you trust that your activities on the internet are not censored or monitored: [Not monitored]
Trust activities on internet are not monitored– By Region
2016
Easier
Total 9% 29% 37% 38%
BIC 10% 33% 42% 42%
LATAM 8% 31% 39% 36%
APAC 7% 29% 36% 35%
G-8 Countries 5% 26% 31% 29%
Europe 5% 25% 30% 29%
Q6. To what extent do you trust that your activities on the internet are not censored or monitored: [Not monitored]
While a majority trust their ISP, banking platforms and search engines, very few
strongly agree that they do. Only half trust their government to act responsibly
online, and a minority trust most foreign governments to act responsibly online.
Global Total
Overall, I trust my Internet service provider 16% 50% 66%
Overall, I trust online and mobile banking platforms that I use 17% 48% 65%
Overall, I trust the companies that operate the online search

14% 47% 62%
engines that I use
Overall, I trust the Internet 12% 43% 56%
Overall, I trust the online social networks that I use 13% 41% 54%
Overall, I trust my government to act responsibly online 13% 38% 51%
Overall, I trust a majority of foreign governments to act

10% 33% 43%
responsibly online
Strongly agree Somewhat agree Total Agree
Q7. To what extent do you agree or disagree with the following statements...
Overall, I trust the Internet – By Country
Total 12% 43% 56%
Nigeria 33% 45% 78%

India 24% 48% 72%
China 11% 60% 71%
Kenya 32% 38% 70%
Tunisia 18% 50% 68%
Italy 8% 50% 58%
Poland 6% 49% 55%
Canada 6% 49% 55%
Mexico 8% 46% 54%
US 11% 42% 53%
Egypt 15% 37% 52%
Sweden 6% 45% 51%
Turkey 12% 37% 48%
Brazil 8% 37% 46%
Germany 5% 40% 44%
France 4% 39% 43%
Japan 4% 28% 32%
Overall, I trust the Internet – By Region
Total 12% 43% 56%
BIC 15% 49% 63%
APAC 10% 45% 54%
Europe 6% 46% 52%
LATAM 8% 42% 50%
Overall, I trust my Internet service provider – By Country
Total 16% 50% 66%

India 26% 52% 78%
Canada 16% 60% 76%
Kenya 38% 39% 76%
Nigeria 28% 47% 76%
Tunisia 25% 52% 76%
Sweden 17% 55% 73%
Mexico 21% 48% 70%
US 15% 55% 70%
Poland 8% 60% 69%
China 14% 55% 69%
Germany 10% 53% 63%
Italy 7% 56% 63%
France 9% 53% 62%
Turkey 16% 43% 60%
Egypt 20% 39% 59%
Brazil 12% 43% 55%
Japan 5% 38% 43%
Overall, I trust my Internet service provider – By Region
Total 16% 50% 66%
BIC 17% 50% 67%
Europe 10% 57% 67%
LATAM 17% 46% 62%
APAC 13% 49% 62%
Overall, I trust the companies that operate the online search engines that I use –
By Country
Total 14% 47% 62%

Tunisia 28% 51% 79%
India 24% 52% 76%
Kenya 37% 38% 75%
Nigeria 24% 45% 69%
China 13% 55% 68%
Mexico 14% 51% 65%
Canada 8% 57% 65%
US 12% 51% 63%
Egypt 16% 47% 63%
Poland 6% 55% 61%
Sweden 12% 49% 61%
Italy 6% 53% 59%
Turkey 17% 40% 57%
Brazil 13% 40% 53%
Germany 6% 44% 49%
France 5% 40% 45%
Japan 6% 32% 37%
Overall, I trust the companies that operate the online search engines that I use –
By Region
Total 14% 47% 62%
BIC 17% 49% 66%
APAC 12% 49% 61%
LATAM 14% 45% 59%
Europe 7% 49% 56%
Overall, I trust the online social networks that I use – By Country
Total 13% 41% 54%
Tunisia 23% 51% 74%

Nigeria 23% 49% 72%
China 13% 57% 71%
Kenya 36% 34% 70%
India 23% 46% 68%
Mexico 15% 45% 60%
Egypt 17% 40% 57%
Sweden 9% 45% 54%
Poland 7% 46% 52%
Turkey 14% 36% 51%
US 9% 42% 51%
Canada 6% 43% 49%
Italy 5% 43% 49%
Brazil 10% 37% 46%
Germany 5% 29% 34%
France 5% 28% 33%
Japan 2% 25% 27%
Overall, I trust the online social networks that I use – By Region
Total 13% 41% 54%
BIC 15% 47% 62%
APAC 10% 43% 53%
LATAM 12% 41% 53%
Europe 6% 39% 45%
Overall, I trust online and mobile banking platforms that I use – By Country
Total 17% 48% 65%

India 29% 49% 78%
Sweden 16% 60% 76%
Canada 19% 56% 75%
China 17% 57% 74%
Poland 16% 56% 72%
Turkey 22% 47% 69%
Kenya 38% 31% 69%
US 18% 50% 68%
Germany 14% 51% 65%
Italy 10% 55% 65%
Nigeria 21% 43% 63%
France 8% 54% 62%
Egypt 22% 39% 60%
Mexico 16% 41% 57%
Brazil 13% 41% 54%
Tunisia 16% 34% 50%
Japan 4% 32% 36%
Overall, I trust online and mobile banking platforms that I use – By Region
Total 17% 48% 65%
Europe 13% 56% 69%
BIC 20% 49% 69%
APAC 15% 50% 66%
LATAM 15% 41% 56%
Overall, I trust my government to act responsibly online – By Country
Total 13% 38% 51%

India 27% 48% 75%
Sweden 12% 54% 66%
Kenya 33% 33% 66%
Nigeria 17% 44% 61%
Canada 10% 49% 59%
Tunisia 15% 44% 59%
Turkey 20% 29% 50%
Egypt 15% 33% 49%
Germany 7% 39% 46%
Italy 4% 42% 46%
US 12% 34% 46%
France 5% 32% 37%
Brazil 8% 27% 36%
Japan 4% 31% 35%
Poland 7% 26% 33%
Mexico 5% 20% 25%
China0%n/a
Overall, I trust my government to act responsibly online – By Region
Total 13% 38% 51%
APAC 13% 42% 55%
BIC 18% 38% 55%
Europe 7% 40% 48%
LATAM 7% 24% 30%
Overall, I trust a majority of foreign governments to act responsibly online –
By Country
Total 10% 33% 43%
Tunisia 27% 40% 68%

India 19% 46% 66%
China 14% 50% 64%
Nigeria 20% 41% 61%
Kenya 26% 34% 60%
Egypt 16% 35% 50%
Turkey 11% 32% 43%
Brazil 8% 31% 40%
Sweden 5% 34% 39%
Italy 6% 32% 38%
Poland 3% 31% 34%
Canada 5% 29% 34%
US 8% 26% 34%
Mexico 7% 23% 29%
Germany 5% 23% 28%
Japan 3% 19% 22%
France 3% 18% 21%
Overall, I trust a majority of foreign governments to act responsibly online –
By Region
Total 10% 33% 43%
BIC 14% 43% 57%
APAC 9% 37% 46%
LATAM 7% 27% 34%
Europe 4% 28% 33%
While a majority trust their ISP, banking platforms and search engines, very few
strongly agree that they do. Only half trust their government to act responsibly
online, and a minority trust most foreign governments to act responsibly online.
Global Total
Overall, I trust my Internet service provider 16% 50% 66%
Overall, I trust online and mobile banking platforms that I use 17% 48% 65%
Overall, I trust the companies that operate the online search

14% 47% 62%
engines that I use
Overall, I trust the Internet 12% 43% 56%
Overall, I trust the online social networks that I use 13% 41% 54%
Overall, I trust my government to act responsibly online 13% 38% 51%
Overall, I trust a majority of foreign governments to act

10% 33% 43%
responsibly online
Among those who distrust the internet, the leading reason is because they
believe it is not secure, followed by the belief that it isn’t reliable.
Global Total
The Internet is not secure 65%
The Internet is not reliable 40%
The Internet is controlled by corporate elites 29%
The Internet is controlled by my government 28%
The Internet does not allow me to communicate privately 27%
The Internet is controlled by foreign governments 26%
The Internet does not allow me to access the content I want 11%
Other 9%
Q7a. Why do you disagree that you trust the Internet? (Select all that apply) Base: Those Who Distrust Internet (n=10,319) 188
Among those who distrust the internet, they are using the internet differently by
disclosing less personal information online, taking greater care to secure their
device, and using the internet more selectively.
Global Total
Disclose less personal information online 49%
Take greater care to secure your device 40%
Use the Internet more selectively 40%
Self-censor what you say online 29%
Limit the type of online applications you use 26%
Limit the number of online applications you use 23%
Use more encryption 20%
Limit how much you use online applications 20%
Make fewer online purchases 19%
Use more false personal information online 14%
Use the Internet less often 12%
Use technological tools (e.g. VPN or Tor) 11%
Other 3%
None of the above 14%
Q7b. How has your lack of trust in the Internet caused you to use the Internet differently? (Select all that apply)
Base: Those Who Distrust Internet (n=10,168) 189
Among those who distrust their ISP, the leading reasons are because they don’t
protect their privacy, the belief that their ISP is monitoring their internet use, and
that the ISP is not secure and not reliable.
Global Total
My Internet service provider does not protect my privacy 33%
My Internet service provider is monitoring my Internet use 30%
My Internet service provider is not secure 28%
My Internet service provider is not reliable 27%
My Internet service provider is controlled by my government 24%
My Internet service provider is controlled by corporate elites 22%
My Internet service provider is controlled by foreign governments 15%
My Internet service provider does not allow me to reach the content I want 12%
Other 18%
Q8a. Why do you disagree that you trust your Internet service provider?
Base: Those Who Distrust Internet Provider (7,653) 190
Among those who distrust their ISP, they are using the internet differently by
disclosing less personal information online, using the internet more selectively,
and self-censoring what they say online.
Global Total
Use technological tools to protect my privacy online 16%
Use end-to-end encryption 11%
Use a VPN and/or Tor 10%
Change Internet provider 8%
Other 4%
Q8b. How has your lack of trust in your Internet service provider caused you to use the Internet differently?
Base: Those Who Distrust Internet Provider (7,511) 191
Among those who distrust the search engines that they use online, the leading
reasons are because they believe the search engines monitors what they search,
that they do targeted advertising, and that they’re not secure or private.
Global Total
Internet search engines monitor what I search 40%
Internet search engines do targeted advertising 38%
Internet search engines are not secure 34%
Internet search engines are not private 33%
Internet search engines are controlled by corporate elites 25%
Internet search engine results are not reliable 23%
Internet search engines are controlled by my government 18%
Internet search engines are controlled by the U.S. government, specifically 17%
Internet search engines are controlled by foreign governments 17%
Internet search engines do not provide the right content 14%
Other 13%
Q9a. Why do you disagree that you trust companies that operate the search engines that you use online?
Base: Those Who Distrust Online Search Engine Companies (n=8,823) 192
Among those who distrust their search engines, the leading way in which they’re
using the internet differently is by disclosing less personal information online.
Global Total
Use the Internet search engines less often 14%
Use HTTPS everywhere 12%
Use technological tools (e.g. VPN or Tor) to protect my privacy online 11%
Use plug-ins/extension to block tracking (e.g. BetterPrivacy) 11%
Use more privacy-respecting search engines (e.g. DuckDuckGo) 10%
Other 5%
Q9b. How has your lack of trust in the companies that operate the search engines that you use caused you to use the Internet differently?
Base: Those Who Distrust Online Search Engine Companies (n=8,697) 193
Among those who don’t trust the online social networks that they use, the
leading reasons are the belief that they are not secure or private, that they
monitor behaviour, employ targeted advertising, and that they’re not reliable.
Global Total
Social media platforms are not secure 44%
Social media platforms are not private 41%
Social media platforms monitor what I do 38%
Social media platforms do targeted advertising 36%
Social media platforms are not reliable 36%
Social media platforms show me misleading content 28%
Social media platforms are controlled by corporate elites 23%
Social media platforms are controlled by foreign governments 17%
Social media platforms are controlled by my government 17%
Social media platforms do not provide the right content 17%
Social media platforms are controlled by the US government, specifically 17%
Other 11%
Q10a. Why do you disagree that you trust the online social networks that you use?
Base: Those Who Distrust Online Social Networks (n=9,538) 194
Among those who distrust online social networks, they’re changing their
behaviour by disclosing less personal information online, using more privacy
settings, self-censoring and using social media less often.
Global Total
Use more privacy settings 31%
Use social media platforms less often 25%
Use less apps within social media platforms 20%
Use technological tools (e.g. VPN or Tor) to protect my privacy online. 10%
Use end-to-end encryption for communications 10%
Change social media platforms 8%
Other 4%
Q10b. How has your lack of trust in online social networks that you use caused you to use the Internet differently?
Base: Those Who Distrust Online Social Networks (n=9,426) 195
Among those who distrust online and mobile banking platforms, the leading
reasons are the belief that they are not secure, that the platforms might be fake,
and that they’re not reliable or private.
Global Total
Online and mobile banking platforms are not secure 42%
Online and mobile banking platforms might be fake 35%
Online and mobile banking platforms are not reliable 31%
Online and mobile banking platforms are not private 23%
Online and mobile banking platforms are controlled by corporate elites 20%
Online and mobile banking platforms are controlled by my government 16%
Online and mobile banking platforms are controlled by foreign governments 14%
Other 18%
Q11a. Why do you disagree that you trust online and mobile banking platforms?
Base: Those Who Distrust Online and Mobile Banking (n=6,348) 196
Among those who distrust online banking platforms, as a result they are
disclosing less personal information online, and using these platforms less often.
Global Total
Use online banking and mobile platforms less often 22%
Make fewer online purchases 20%
Other 6%
Q11b. How has your lack of trust in online and mobile banking platforms caused you to use the Internet differently?
Base: Those Who Distrust Online and Mobile Banking (n=6,216) 197
Among those who don’t trust their government to act responsibly online, the
leading reason is because their government is not transparent, does not protect
privacy online, monitors online activities, and does not promote online security.
Global Total
My government is not transparent 51%
My government does not protect privacy online 38%
My government monitors online activities 35%
My government does not promote security online 33%
My government restricts content that can be published online 20%
My government restricts access to content online 18%
Other 15%
Q12a. Why do you disagree that you trust your government to act responsibly online? *not asked in China
Base: Those Who Distrust Their Government to Act Responsibly Online (n=11,022) 198
Among those who distrust their government to act responsibly online, the leading
way in which their behaviour has changed as a result is that they disclose less
personal information online, use the internet more selectively, take greater care
to secure their device, and self-censor what they say online.
Global Total
Take greater care to secure your device 29%
Use more encryption 15%
Other 4%
Q12b. How has your lack of trust in your own government to act responsibly online caused you to use the Internet differently? *not asked in
China
Base: Those Who Distrust Their Government to Act Responsibly Online (n=10,882) 199
Among those who distrust foreign governments to act responsibly online, the
leading reasons include the belief that most foreign governments monitor online
activity, that they’re not transparent, and that they don’t protect privacy.
Global Total
Most foreign governments monitor online activities 44%
Most foreign governments are not transparent about their online activities 40%
Most foreign governments do not protect privacy online 35%
Most foreign governments do not promote security online 26%
Most foreign governments restrict content that may be published online 22%
Most foreign governments restrict access to content online 22%
Other 18%
Q13a. Why do you disagree that you trust a majority of foreign governments to act responsibly online?
Base: Those Who Distrust Foreign Governments to Act Responsibly Online (n=13,318) 200
As a result of the distrust of foreign governments, many are disclosing less
personal information online, self-censoring what they say, and limiting type,
number, and frequency of the online applications that they use.
Global Total
Use technological tools (e.g. VPN or Tor) to protect my privacy online 12%
Other 6%
Q13b. How has your lack of trust in a majority of foreign governments’ ability to act responsibly online caused you to use the Internet
differently? Base: Those Who Distrust Foreign Governments to Act Responsibly Online (n=13,169) 201
A majority of global citizens agree that technology companies should be
compelled by governments to pay higher taxes, although 43% disagree with this
position.
Strongly agree 18%

TOTAL AGREE
57%
Somewhat agree 38%
Somewhat disagree 30%
TOTAL DISAGREE
43%
Strongly disagree 13%
Q29. Do you agree or disagree that technology companies should be compelled by local governments to pay higher taxes? [DO NOT SHOW
IN CHINA] Base: All Respondents (n=23,217) 202
A majority in S.A., Japan, Sweden, Poland and Mexico disagree that tech
companies should be compelled to pay higher taxes.
T2B Agree
Total 18% 38% 30% 13% 57%
Indonesia 36% 40% 19% 5% 76%

India 24% 51% 21% 4% 75%
France 25% 43% 28% 4% 68%
Great Britain 21% 47% 29% 3% 68%
Nigeria 26% 38% 20% 16% 64%
Australia 17% 46% 31% 6% 63%
Italy 16% 47% 29% 8% 62%
South Korea 11% 50% 36% 4% 60%
Canada 13% 45% 33% 9% 58%
Tunisia 29% 28% 19% 25% 57%
Germany 14% 42% 33% 11% 56%
Hong Kong (China) 7% 47% 38% 8% 55%
Pakistan 24% 30% 22% 24% 53%
Turkey 19% 34% 35% 12% 53%
Kenya 32% 20% 15% 34% 51%
Egypt 22% 28% 33% 17% 50%
Brazil 15% 35% 26% 24% 50%
US 13% 37% 38% 12% 50%
Mexico 17% 33% 29% 22% 49%
Poland 7% 39% 45% 8% 47%
Sweden 11% 35% 37% 17% 46%
Japan 9% 37% 44% 10% 46%
South Africa 13% 32% 37% 17% 45%
Strongly agree Somewhat agree Somewhat disagree Strongly disagree
Those in BIC and APAC are most inclined to agree that tech companies should be
compelled to pay more taxes.
T2B Agree
Total 18% 38% 30% 13% 57%
BIC 20% 43% 23% 14% 62%
APAC 17% 45% 31% 6% 62%
G-8 Countries 16% 43% 33% 8% 58%
Europe 16% 42% 34% 9% 58%
North America 13% 41% 36% 10% 54%
LATAM 16% 34% 27% 23% 50%
RANSOMWARE
205 © 2017 Ipsos.

If their device was hacked and a ransom demanded, one quarter (24%) of global
citizens would have no idea how to respond. There is no clear consensus on how
one would respond to this situation, suggesting a lack of knowledge. Just 3% say
they’d pay the ransom.
I would have no idea what to do 24%
Contact law enforcement to see if they can help 22%
Retrieve your data from a clean backup 16%
Contact your Internet service provider to see if they can help 15%
Conclude that the data is irretrievable and reformat the device 13%
Contract a private IT firm to see if they can help 9%
Pay the ransom 3%
Q22. Ransomware is a type of computer hack that locks users out of their files unless a small ransom is paid in Bitcoin. If your device was
hacked in this way, what would you be most likely to do? Base: All Respondents (n=24,225) 206
Pay the ransom—By Country and Region
Total 3% Total 3%
Kenya 11%
Nigeria 9%
Brazil 5%
India 4%
Indonesia 4% BIC 4%
Pakistan 4%
Poland 3%
LATAM 3%
Sweden 3%
Turkey 3%
China 3% Middle East/Africa 3%
US 3%
Mexico 2%
South Africa 2% North America 2%
South Korea 2%
Germany 2%
Italy 2% Europe 2%
Japan 2%
Egypt 2%
Hong Kong (China) 2% APAC 2%
Tunisia 2%
Australia 1%
Canada 1% G-8 Countries 2%
France 1%
Great Britain 0%
Conclude that the data is irretrievable and reformat the device—By Country and
Region
Total 13% Total 13%
South Korea 29%

Turkey 22%
Tunisia 19%
Sweden 14%
LATAM 12%
China 14%
Pakistan 14%
Italy 13% Middle East/Africa 15%
Egypt 13%
Mexico 12% APAC 14%
Brazil 12%
France 11%
India 11% BIC 12%
Japan 11%
Indonesia 11%
Nigeria 11% Europe 11%
Poland 10%
South Africa 10%
US G-8 Countries 10%
10%
Australia 9%
Canada 9% North America 9%
Germany 9%
Great Britain 8%
Kenya 5%
Contact law enforcement to see if they can help—By Country and Region
Total 22% Total 22%
Italy 42%
Germany 39%
Sweden 29% North America 22%
China 29%
Poland 26%
France 25% Europe 30%
India 25%
Canada 23%
Japan 22% G-8 Countries 27%
Australia 21%
US 21%
Turkey 20% APAC 24%
Brazil 18%
Great Britain 18%
Egypt 17% BIC 24%
Indonesia 17%
Tunisia 17%
LATAM 17%
Mexico 16%
South Africa 14%
South Korea 13% Middle East/Africa 16%
Pakistan 13%
Kenya 11%
Nigeria 11%
Contract a private IT firm to see if they can help—By Country and Region
Total 9% Total 9%
Indonesia 16%
Pakistan 16%
Nigeria 16%
South Africa 12% Middle East/Africa 12%
India 12%
Turkey 11%
Brazil 10% North America 8%
Sweden 9%
France 9%
Egypt 9% BIC 9%
Kenya 9%
Tunisia 9%
US APAC 8%
8%
Poland 7%
Canada 7% LATAM 7%
Australia 6%
South Korea 5% Europe 6%
Great Britain 5%
Italy 5%
Mexico 4% G-8 Countries 6%
China 4%
Germany 4%
Japan 4%
Retrieve your data from a clean backup—By Country and Region
Total 16% Total 16%
Mexico 30%
Indonesia 27%
Egypt 24%
Sweden 21% LATAM 21%
South Africa 20%
Germany 20%
Great Britain 20% Middle East/Africa 18%
Turkey 19%
India 18%
Australia 17% Europe 17%
France 17%
Canada 16%
US 16% North America 16%
South Korea 15%
Poland 13%
Brazil 13% G-8 Countries 16%
Italy 13%
APAC 15%
Nigeria 11%
China 10%
Pakistan 9% BIC 13%
Kenya 8%
Japan 7%
Tunisia 4%
Contact your Internet service provider to see if they can help—By Country and
Region
Total 15% Total 15%
Kenya 32%
China 22%
Tunisia 22%
Mexico 20%
South Africa 20% APAC 16%
Indonesia 18%
Australia 17%
Great Britain 17% BIC 16%
South Korea 16%
India 16%
North America 15%
Pakistan 16%
Japan 15%
US 15%
LATAM 15%
Sweden 14%
Canada 14%
Nigeria 14% Middle East/Africa 14%
Turkey 13%
France 11%
Poland 10% G-8 Countries 12%
Brazil 10%
Italy 8% Europe 11%
Egypt 8%
Germany 6%
I would have no idea what to do—By Country and Region
Total 24% Total 24%
Pakistan 58%
Japan 38%
Poland 32%
Brazil 32% North America 28%
Great Britain 32%
Australia 29%
Canada 29% LATAM 24%
Nigeria 29%
US 27%
Tunisia 27% Middle East/Africa 30%
Egypt 26%
France 24%
Kenya 23% G-8 Countries 27%
South Africa 22%
South Korea 20%
Germany 20% Europe 23%
China 18%
Mexico 17%
Italy APAC 21%
17%
India 15%
BIC 21%
Turkey 12%
Sweden 11%
Indonesia 8%
6% of global citizens have personally been a victim of ransomware – rising to 15%
in India and Indonesia.
Total 6% 11% 68% 16%
India 15% 19% 53% 14%

Indonesia 15% 22% 51% 15%
China 10% 13% 58% 20%
US 10% 7% 74% 10%
Sweden 9% 16% 65% 11%
Germany 8% 12% 68% 13%
South Korea 7% 12% 63% 19%
Turkey 7% 11% 70% 12%
Egypt 7% 14% 61% 19%
Poland 6% 10% 73% 11%
Brazil 6% 11% 49% 34%
France 5% 7% 79% 9%
Italy 5% 16% 65% 15%
Australia 4% 8% 76% 12%
Canada 4% 9% 75% 13%
Mexico 3% 16% 60% 22%
Kenya 3% 9% 73% 16%
Nigeria 2% 10% 58% 29%
Tunisia 2% 8% 85% 6%
Japan 1%4% 70% 24%
Pakistan 1%3% 78% 18%
Yes, me personally Yes, someone I know No I don’t know
Q23. Have you personally or anyone you know ever been a victim of ransomware? Base: All Respondents (n=24,225)
214
Those in BIC are most likely to have been a victim or to know a victim of
ransomware.
Total 6% 11% 68% 16%
BIC 10% 14% 54% 23%
APAC 8% 13% 63% 17%
Europe 6% 11% 72% 11%
G-8 Countries 5% 9% 74% 13%
LATAM 4% 14% 55% 28%
Yes, me personally Yes, someone I know No I don’t know
Q23. Have you personally or anyone you know ever been a victim of ransomware? Base: All Respondents (n=24,225)
215
Among those who have been a victim, 41% say they paid the ransom, including
74% of victims in China (caution warranted as country-level sample sizes are
small)
Total 41% 59%
China 74% 26%

India 67% 33%
US 67% 33%
Brazil 62% 38%
Japan 58% 42%
Mexico 54% 46%
Egypt 44% 56%
Sweden 40% 60%
Hong Kong (China) 39% 61%
Indonesia 39% 61%
South Africa 38% 62%
Turkey 38% 62%
Kenya 32% 68%
Great Britain 29% 71%
France 26% 74%
Canada 25% 75%
Australia 23% 77%
Italy 22% 78%
Pakistan 17% 83%
Poland 15% 85%
Nigeria 12% 88%
Germany 11% 89%
South Korea 10% 90%
Tunisia 100%
Yes No
Q24a. Did you pay the ransom to have your device unlocked? Base: Victim of Ransomware (n=1,478) 216
Victims in BIC and LATAM are most likely to have paid the ransom to get their
device unlocked.
Total 41% 59%
BIC 68% 32%
LATAM 60% 40%
North America 55% 45%
APAC 48% 52%
Middle East/Africa 39% 61%
G-8 Countries 35% 65%
Europe 24% 76%
Yes No
Q24a. Did you pay the ransom to have your device unlocked? Base: Victim of Ransomware (n=1,420) 217
Among those who are victims but didn’t pay the ransom, the leading cause is
because paying criminals is not right, followed by having their data backed up and
having the ability to unlock the device.
Paying criminals is not right 45%
My data was all safely backed up on another device 29%
I was able to unlock the device 27%
The data on my device was not worth the price 23%
The ransom price was too high 13%
A private company was able to unlock the device for me 11%
Figuring out how to pay the ransom was too complicated 9%
Law enforcement was able to unlock the device for me 8%
Other 7%
Q24b. Why did you choose not to pay the ransom to have your device unlocked? Base: Did Not Pay Ransom (n=898) 218
Paying criminals is not right—By Country and Region
Total 45% Total 45%
Poland 69%
South Africa 65%
Germany 62%
China 60%
Europe 51%
Great Britain 54%
Australia 51%
South Korea 44%
Brazil 44%
US 44% North America 47%
Indonesia 44%
Mexico 42% APAC 44%
Turkey 40%
France 40%
BIC 44%
Sweden 38%
Italy 36%
India 35% LATAM 43%
Tunisia 33%
Japan 26%
Kenya 26% Middle East/Africa 40%
Egypt 19%
Nigeria 14%
Pakistan 0%
Q24b. Why did you choose not to pay the ransom to have your device unlocked?
Base: Did Not Pay Ransom (n=898) 219
The ransom price was too high—By Country and Region
Total 13% Total 13%
Tunisia 47%
China 27%
Kenya 21%
India 20%
Indonesia 20% BIC 20%
Nigeria 18%
South Korea 16%
Great Britain 16% APAC 17%
Poland 14%
Turkey 13%
Hong Kong (China) 13% LATAM 12%
Brazil 12%
Mexico 11%
South Africa 11% North America 11%
Canada 11%
US 10%
Sweden 9% Middle East/Africa 11%
Egypt 9%
France 6%
Australia 2%
Italy 2%
Japan 0% G-8 Countries 7%
Pakistan 0%
I was able to unlock the device—By Country and Region
Total 27% Total 27%
Tunisia 60%
Australia 57%
Great… 46%
US 44%
Sweden 40% North America 39%
Poland 39%
France 39%
Nigeria 36%
Egypt 35%
Kenya 32%
India 29%
Mexico 28% BIC 21%
Pakistan 20%
South… 16%
Japan 16% APAC 20%
China 15%
Italy 15%
Indone… 13% Middle East/Africa 20%
Turkey 12%
Brazil 11%
Hong… 11% LATAM 17%
South… 9%
The data on my device was not worth the price—By Country and Region
Total 23% Total 23%
Tunisia 47%
Pakistan 40%
Indonesia 36%
South Korea 30% APAC 29%
US 30%
India 28%
China 27% North America 26%
Mexico 26%
Turkey 26%
Great Britain 24% Middle East/Africa 24%
Poland 22%
Canada 22%
Egypt 22% BIC 23%
South Africa 21%
Italy 19%
Kenya 16% G-8 Countries 19%
France 14%
Germany 14%
Sweden Europe 17%
13%
Australia 12%
Nigeria 9%
Brazil LATAM 15%
8%
Japan 0%
My data was all safely backed up on another device—By Country and Region
Total 29% Total 29%
Indonesia 57%
Tunisia 47%
Italy 39%
India 38%
APAC 36%
South Africa 36%
Germany 36%
Egypt 33%
LATAM 28%
Brazil 30%
South Korea 28%
Australia 27% Middle East/Africa 28%
US 27%
Nigeria 27%
Japan 26% BIC 27%
Poland 25%
Mexico 24%
Hong Kong (China) 24% Europe 26%
Sweden 21%
Pakistan 20%
Turkey 19% G-8 Countries 26%
Great Britain 14%
France 9%
Canada 8% North America 18%
Kenya 5%
China 4%
Figuring out how to pay the ransom was too complicated—By Country and Region
Total 9% Total 9%
Tunisia 53%
Mexico 17%
India 17%
Egypt 17%
Brazil 14% LATAM 15%
Canada 14%
Nigeria 14%
South Korea BIC 15%
13%
China 12%
Great Britain 11%
APAC 10%
Sweden 9%
France 8%
North America 9%
Italy 8%
Indonesia 7%
Turkey 5%
G-8 Countries 7%
US 5%
Germany 4%
Poland 1%
South Africa 0%
Australia 0%
Japan 0% Europe 6%
Kenya 0%
Pakistan 0%
Law enforcement was able to unlock the device for me—By Country and Region
Total 8% Total 8%
Tunisia 40%
Nigeria 23%
India 19%
Brazil 13%
BIC 15%
China 11%
Great Britain 11%
Germany 10%
LATAM 10%
Egypt 9%
Australia 8%
US 8% APAC 8%
Canada 7%
Italy 7%
South Korea 5% G-8 Countries 8%
Turkey 5%
France 5%
Indonesia 5% North America 7%
Poland 4%
Mexico 3%
South Africa 3% Europe 7%
Sweden 3%
Japan 0% Middle East/Africa 5%
Kenya 0%
Pakistan 0%
A private company was able to unlock the device for me—By Country and Region
Total 11% Total 11%
Turkey 29%
Nigeria 27%
Canada 21%
India 21%
Pakistan 20% Middle East/Africa 16%
Tunisia 20%
France 19%
Indonesia North America 15%
18%
Australia 15%
Mexico 11%
APAC 14%
China 11%
South Africa 9%
US 9%
BIC 13%
South Korea 6%
Egypt 6%
G-8 Countries 9%
Poland 5%
Great Britain 5%
Germany 4%
Europe 6%
Sweden 3%
Italy 3%
Brazil 0% LATAM 4%
Japan 0%
Kenya 0%
Other—By Country and Region
Total 7% Total 7%
Japan 31%
China 24%
Kenya 21% BIC 10%
South Africa 15%
Germany 15%
South Korea G-8 Countries 9%
14%
Italy 9%
Australia 8% Europe 8%
Great Britain 8%
France 6% APAC 8%
Egypt 6%
Poland 5% Middle East/Africa 6%
India 5%
US 5%
Hong Kong (China) North America 4%
5%
Nigeria 5%
Brazil 4% LATAM 3%
Sweden 3%
Canada 3%
Indonesia 1%
Mexico 0%
Turkey 0%
Pakistan 0%
Tunisia 0%
The amount of ransom paid (in local currency) to unlock the device varies greatly
by country.
Total 1% 51% 10% 38%
Italy 100%
Australia 91% 9%
France 91% 9%
Germany 91% 9%
US 1% 85% 4% 11%
Canada 3% 79% 17%
Brazil 77% 15% 7%
Great Britain 23% 77%
Egypt 77% 14% 9%
China 76% 6% 17%
Poland 72% 13% 15%
Nigeria 67% 33%
Turkey 61% 6% 34%
Kenya 44% 56%
India 2% 26% 18% 54%
Sweden 24% 22% 54%
Japan 12% 19% 69%
Mexico 15% 10% 76%
Pakistan 1% 3% 78% 18%
Indonesia 2% 1% 96%
South Korea 100%
Pakistan 100%
0 1-499 500-999 1000+

*Tunisia not shown due to no respondents
Q25. How much did it cost to have the device unlocked, in the equivalent of your local currency?
Base: Paid Ransom (n=580) 228
Those in APAC appear to pay the most (in local currency) to have their device
unlocked, on average.
Total 1% 51% 10% 38%
G-8 Countries 3% 82% 3% 12%
LATAM 60% 14% 27%
Europe 2% 60% 12% 26%
BIC 1% 53% 14% 33%
APAC 1% 37% 10% 53%
0 1-499 500-999 1000+
Q25. How much did it cost to have the device unlocked, in the equivalent of your local currency?
After paying the ransom, most say that their device was indeed unlocked.
However, one third of those in Japan, Germany, Poland and Nigeria say their
device remain locked (caution should be used – small base sizes).
Total 91% 9%
South Korea 100%

Canada 100%
Great Britain 100%
Kenya 100%
Pakistan 100%
Brazil 97% 3%
Egypt 97% 3%
Mexico 96% 4%
Hong Kong (China) 96% 4%
Turkey 94% 6%
Indonesia 94% 6%
Sweden 92% 8%
China 92% 8%
India 90% 10%
US 89% 11%
France 87% 13%
Italy 81% 19%
Australia 80% 20%
South Africa 77% 23%
Nigeria 67% 33%
Poland 66% 34%
Germany 65% 35%
Japan 63% 37%
Yes No *Tunisia not shown due to no respondents

Q26. After paying the ransom, were you able to unlock the device?
Regionally, victims in the G-8 and Europe who paid a ransom were the most likely
to say their device was not unlocked after paying the ransom.
Total 91% 9%
LATAM 97% 3%
BIC 92% 8%
APAC 91% 9%
Middle East/Africa 91% 9%
North America 90% 10%
G-8 Countries 86% 14%
Europe 85% 15%
Yes No
Q26. After paying the ransom, were you able to unlock the device?
CRYPTOCURRENCIES
(EXCLUDING OFFLINE
COUNTRIES)
232 © 2017 Ipsos.

Only one in ten say they’re very likely to use cryptocurrencies in the next year.
Total 11% 26% 28% 35%
Indonesia 37% 48% 12% 2%

Egypt 26% 38% 19% 17%
India 18% 44% 23% 15%
Turkey 17% 30% 27% 26%
Brazil 17% 35% 24% 24%
South Africa 15% 26% 32% 27%
China 13% 41% 28% 18%
Mexico 11% 25% 31% 32%
US 9% 17% 25% 49%
Sweden 8% 20% 25% 47%
Poland 6% 23% 37% 34%
Italy 6% 23% 32% 40%
South Korea 5% 30% 38% 27%
Australia 4% 17% 27% 52%
Canada 4% 11% 29% 56%
Germany 4% 16% 33% 47%
France 3% 18% 29% 50%
Japan 3% 22% 30% 45%
Q30. Cryptocurrencies such as Bitcoin are a new way to conduct financial transactions in a way that is very hard to track. The price of these
currencies can be volatile. Yet transactions using cryptocurrencies avoid many of the fees imposed by large financial institutions, leaving
more money in a person’s pocket. At the same time, they can also be used by criminals to launder money and illegally trade in guns, drugs or
other illicit goods and services. How likely are you to use a cryptocurrency in the next year? Base: All Respondents (n=20,084) 233
There is greater propensity to consider using cryptocurrencies in the Middle-East
and Africa than elsewhere. Half of those in G-8 countries rule it out entirely.
Total 11% 26% 28% 35%
BIC 16% 40% 25% 19%
LATAM 14% 30% 28% 28%
APAC 12% 33% 27% 27%
Europe 5% 19% 30% 46%
G-8 Countries 5% 17% 29% 49%
Q30. Cryptocurrencies such as Bitcoin are a new way to conduct financial transactions in a way that is very hard to track. The price of these
currencies can be volatile. Yet transactions using cryptocurrencies avoid many of the fees imposed by large financial institutions, leaving
more money in a person’s pocket. At the same time, they can also be used by criminals to launder money and illegally trade in guns, drugs or
other illicit goods and services. How likely are you to use a cryptocurrency in the next year? Base: All Respondents (n=20,084) 234
Among those not likely to use cryptocurrencies, the leading reason is that they
don’t know how to get them, followed by the insecurity of it and their association
with criminal activity.
I don't know how to get cryptocurrencies 36%
Cryptocurrencies are too insecure, traditional financial institutions are safer 30%
Cryptocurrencies are used by criminals and I don't want to be associated with them 27%
Cryptocurrencies are too complicated to use 22%
The price of cryptocurrencies is too unstable 20%
Not enough goods and services are available for purchase with cryptocurrencies 18%
Other 6%
Q31. Why are you not likely to use cryptocurrencies in the next year?
Base: Not Likely to Use Cryptocurrency (n=12,616) 235
I don’t know how to get cryptocurrencies—By Country
Total 36%
Great Britain 49%

Australia 45%
China 45%
Egypt 43%
Mexico 40%
India 40%
Indonesia 40%
South Africa 39%
Sweden 39%
United States 38%
South Korea 37%
Canada 37%
Poland 35%
Brazil 34%
Italy 29%
France 28%
Turkey 27%
Germany 24%
Japan 21%
I don’t know how to get cryptocurrencies—By Region
Total 36%
BIC 39%
North America 37%
LATAM 37%
APAC 37%
Europe 34%
G-8 Countries 33%
Cryptocurrencies are used by criminals and I don’t want to be associated with
them—By Country
Total 27%
Turkey 46%
Egypt 37%
Indonesia 37%
France 33%
Germany 33%
India 32%
South Africa 31%
Australia 29%
United States 27%
Poland 26%
Mexico 25%
Sweden 25%
Great Britain 25%
Canada 24%
Italy 22%
South Korea 21%
Brazil 20%
China 17%
Japan 13%
Cryptocurrencies are used by criminals and I don’t want to be associated with
them—By Region
Total 27%
Europe 27%
North America 25%
G-8 Countries 25%
APAC 24%
LATAM 23%
BIC 22%
Cryptocurrencies are too complicated to use—By Country
Total 22%
Indonesia 53%
South Korea 31%
Turkey 31%
Egypt 28%
Sweden 26%
China 23%
Italy 23%
United States 23%
Australia 22%
Germany 22%
Great Britain 22%
India 22%
Poland 21%
Japan 21%
Canada 20%
South Africa 19%
France 16%
Brazil 12%
Mexico 10%
Cryptocurrencies are too complicated to use—By Region
Total 22%
APAC 26%
North America 21%
Europe 21%
G-8 Countries 21%
BIC 19%
LATAM 11%
Not enough goods and services are available for purchase with cryptocurrencies—
By Country
Total 18%
Indonesia 39%
Mexico 25%
India 25%
South Korea 24%
China 22%
Germany 20%
South Africa 19%
Sweden 19%
Canada 19%
Great Britain 19%
Poland 18%
Australia 18%
France 17%
United States 17%
Egypt 17%
Italy 13%
Brazil 12%
Turkey 10%
Japan 8%
Not enough goods and services are available for purchase with cryptocurrencies—
By Region
Total 18%
APAC 20%
LATAM 19%
BIC 19%
North America 18%
Europe 18%
G-8 Countries 16%
The price of cryptocurrencies is too unstable—By Country
Total 20%

China 26%
Japan 24%
South Korea 23%
Canada 23%
Germany 22%
South Africa 21%
Australia 21%
Indonesia 21%
India 20%
United States 19%
Sweden 18%
Great Britain 18%
Egypt 17%
Turkey 15%
Mexico 14%
Poland 14%
France 14%
Italy 13%
Brazil 9%
The price of cryptocurrencies is too unstable—By Region
Total 20%
APAC 25%
North America 21%
G-8 Countries 19%
BIC 18%
Europe 17%
LATAM 12%
Cryptocurrencies are too insecure, traditional financial institutions are safer—
By Country
Total 30%

Indonesia 44%
South Korea 40%
France 34%
Turkey 33%
Japan 32%
Egypt 32%
Canada 31%
India 31%
South Africa 30%
Germany 30%
Australia 29%
China 28%
United States 28%
Sweden 27%
Great Britain 26%
Poland 25%
Brazil 21%
Mexico 17%
Italy 17%
Cryptocurrencies are too insecure, traditional financial institutions are safer—
By Region
Total 30%
APAC 36%
North America 29%
G-8 Countries 28%
Europe 27%
BIC 27%
LATAM 19%
Other—By Country
Total 6%
Germany 11%
Sweden 9%
Canada 9%
Poland 8%
Australia 8%
Brazil 7%
South Africa 6%
France 6%
India 6%
Italy 6%
Japan 6%
US 6%
Egypt 6%
Mexico 4%
Turkey 4%
Great Britain 4%
China 3%
Indonesia 3%
South Korea 1%
Other—By Region
Total 6%
North America 8%
Europe 7%
G-8 Countries 7%
LATAM 6%
APAC 5%
BIC 5%
THE SHARED
ECONOMY
(EXCLUDING OFFLINE
COUNTRIES)
250 © 2017 Ipsos.
Two in ten global citizens are very likely to use a ride sharing program, such as
Uber, Lyft or Didi, in place of a normal taxicab
Total 19% 24% 21% 21% 14%
Egypt 46% 29% 12% 6% 7%

Indonesia 43% 42% 8% 2% 5%
Brazil 40% 20% 17% 10% 13%
India 38% 40% 14% 5% 3%
Mexico 32% 33% 18% 11% 7%
China 32% 39% 17% 6% 6%
South Africa 29% 28% 18% 16% 9%
Turkey 17% 26% 30% 14% 12%
Australia 17% 19% 23% 31% 10%
United States 17% 21% 16% 34% 12%
Canada 10% 15% 18% 37% 20%
Hong Kong (China) 10% 43% 28% 13% 6%
France 9% 18% 22% 31% 21%
Sweden 8% 15% 19% 35% 22%
Poland 7% 22% 30% 25% 17%
Great Britain 7% 13% 17% 44% 18%
Italy 6% 13% 31% 27% 23%
South Korea 5% 26% 37% 22% 10%
Germany 5% 17% 22% 35% 21%
Japan 3% 9% 21% 22% 45%
Very likely Somewhat likely Not very likely Not at all likely These services aren’t available in my area
Q32. Many people in the “shared economy” use services such as Uber, where ordinary people sign up to effectively offer taxi services and
get connected with people looking for rides via a mobile application. Please indicate how likely you are to do the following in the next year:
Those in BIC and LATAM are most likely to use a ride sharing program in the next
year.
Total 19% 24% 21% 21% 14%
BIC 37% 33% 16% 7% 7%
LATAM 36% 27% 17% 10% 10%
APAC 21% 31% 21% 14% 12%
North America 14% 18% 17% 35% 16%
G-8 Countries 8% 15% 21% 33% 23%
Europe 7% 16% 23% 33% 20%
Very likely Somewhat likely
One in ten say they’re very likely to become a driver for a ride sharing service, led
by those in India and Egypt.
Total 9% 19% 22% 36% 14%
India 21% 32% 22% 21% 3%

Egypt 20% 21% 25% 26% 7%
Indonesia 18% 38% 26% 13% 4%
Brazil 15% 21% 19% 32% 13%
China 15% 39% 23% 16% 7%
Mexico 13% 25% 24% 31% 7%
South Africa 13% 18% 24% 36% 9%
Turkey 12% 26% 31% 21% 11%
United States 9% 15% 16% 49% 11%
Sweden 6% 11% 15% 47% 21%
Italy 6% 13% 28% 32% 21%
South Korea 5% 23% 35% 27% 10%
Australia 5% 11% 21% 52% 10%
Germany 5% 9% 19% 45% 21%
Hong Kong (China) 5% 22% 31% 36% 6%
Canada 4% 8% 18% 52% 19%
France 4% 8% 16% 53% 19%
Poland 3% 16% 26% 40% 16%
Great Britain 3% 6% 12% 61% 18%
Japan 2% 8% 18% 25% 46%
Very likely Somewhat likely Not very likely Not at all likely These services aren’t available in my area
Those in BIC are the most likely to say they’ll sign up to be a driver for a ride-
sharing service.
Total 9% 19% 22% 36% 14%
BIC 17% 31% 21% 23% 8%
LATAM 14% 23% 22% 31% 10%
APAC 10% 25% 25% 27% 12%
North America 6% 12% 17% 50% 15%
Europe 5% 11% 19% 46% 19%
G-8 Countries 5% 10% 18% 45% 22%
Very likely Somewhat likely
A majority of global citizens believe that ride sharing services should be regulated
similarly to taxis. Only in Germany, Poland and Japan does a majority not agree.
Total 26% 37% 17% 7% 12%
Egypt 49% 35% 7% 3% 6%

Great Britain 44% 34% 7% 2% 13%
Indonesia 36% 35% 19% 6% 3%
China 34% 48% 9% 4% 5%
Canada 33% 36% 12% 6% 13%
India 33% 49% 12% 4%2%
Brazil 32% 34% 14% 10% 11%
Mexico 31% 34% 18% 14% 2%
Australia 29% 42% 16% 6% 7%
South Africa 28% 35% 17% 11% 8%
Sweden 25% 34% 17% 7% 17%
US 25% 42% 16% 7% 11%
France 24% 34% 18% 9% 15%
Hong Kong (China) 23% 53% 16% 4% 4%
Turkey 19% 38% 23% 8% 12%
South Korea 17% 44% 25% 5% 8%
Germany 17% 31% 23% 11% 19%
Italy 16% 36% 23% 7% 18%
Poland 9% 29% 23% 13% 25%
Japan 7% 21% 17% 7% 48%
Strongly agree Somewhat agree Somewhat disagree Strongly disagree There is no service like Uber available in my area
Q33. Do you agree or disagree that Uber and other ride sharing services should be regulated similarly to taxis?
Ride sharing services should be regulated similarly to taxis - By Region
Total 26% 37% 17% 7% 12%
BIC 33% 44% 12% 6% 6%
LATAM 31% 34% 16% 12% 7%
North America 29% 39% 14% 7% 12%
APAC 25% 42% 16% 5% 11%
G-8 Countries 24% 33% 17% 7% 19%
Europe 22% 33% 19% 8% 18%
Strongly agree Somewhat agree Somewhat disagree Strongly disagree There is no service like Uber available in my area
Q33. Do you agree or disagree that Uber and other ride sharing services should be regulated similarly to taxis?
NEW TECHNOLOGY
(EXCLUDING OFFLINE
COUNTRIES)
257 © 2017 Ipsos.

A majority of citizens agree that the benefits of rapid technological advancements
outweigh the costs – except in France where only 42% agree.
Total 20% 48% 24% 7%
Egypt 42% 48% 8% 2%

Indonesia 42% 40% 15% 3%
India 30% 55% 12% 2%
Mexico 28% 47% 18% 8%
China 28% 58% 11% 4%
Turkey 25% 45% 23% 7%
Brazil 25% 47% 19% 9%
Sweden 19% 45% 26% 10%
Italy 18% 49% 25% 8%
US 18% 44% 28% 10%
Poland 17% 50% 29% 4%
Australia 13% 53% 26% 8%
Germany 13% 48% 31% 8%
Canada 12% 45% 31% 12%
South Korea 11% 57% 29% 3%
Japan 10% 45% 32% 13%
France 8% 34% 43% 15%
Q34. A lot of new digital technologies, such as 3D printing and driverless cars, could lead to a drastically different economy. These
technologies could make things cheaper for consumers, but they could also eliminate jobs across a variety of sectors, including
manufacturing and transportation. Do you agree or disagree that the benefits of rapid technological advances such as 3D printing and
driverless cars outweigh the costs? Base: All Respondents (n=20,084) 258
A majority of citizens in every region agree that technological advancements
outweigh the costs. Those in BIC are most likely to agree.
Total 20% 48% 24% 7%
BIC 27% 53% 14% 5%
LATAM 26% 47% 18% 8%
APAC 21% 53% 21% 5%
Europe 15% 46% 31% 9%
G-8 Countries 13% 45% 31% 11%
Q34. A lot of new digital technologies, such as 3D printing and driverless cars, could lead to a drastically different economy. These
technologies could make things cheaper for consumers, but they could also eliminate jobs across a variety of sectors, including
manufacturing and transportation. Do you agree or disagree that the benefits of rapid technological advances such as 3D printing and
driverless cars outweigh the costs? Base: All Respondents (n=20,084) 259
Among those who disagree that the benefits outweigh the costs, the main reason
is that the potential loss of employment is too great.
The potential loss of employment is too great 45%
New technologies often lead to more problems than they solve 30%
The pace of change is too much for people to reasonably keep up with 30%
New technologies hardly ever work right 16%
Other 7%
Q35. Why do you disagree that the benefits of these new types of technological advances outweigh the costs?
Base: Disagree Benefits Outweigh Costs (n=6,246) 260
The potential loss of employment is too great—By Country
Total 45%
South Africa 63%

Australia 59%
Mexico 58%
Great Britain 58%
Canada 57%
France 54%
South Korea 51%
United States 51%
Indonesia 50%
Total 45%
India 44%
Italy 44%
Sweden 42%
Germany 41%
Turkey 37%
Egypt 37%
Brazil 33%
Poland 30%
China 22%
Japan 15%
The potential loss of employment is too great—By Region
Total 45%
North America 54%
Europe 46%
G-8 Countries 46%
LATAM 45%
APAC 39%
BIC 33%
The pace of change is too much for people to reasonably keep up with
—By Country
Total 30%
Indonesia 56%
Turkey 41%
South Korea 36%
Poland 35%
Great Britain 33%
South Africa 32%
Australia 31%
Canada 31%
Sweden 30%
China 30%
Germany 29%
Egypt 28%
India 27%
France 26%
United States 26%
Brazil 25%
Mexico 24%
Italy 24%
Japan 17%
The pace of change is too much for people to reasonably keep up with
—By Region
Total 30%
North America 29%
APAC 31%
Europe 29%
BIC 27%
G-8 Countries 26%
LATAM 24%
New technologies hardly ever work right—By Country
Total 16%
Sweden 26%
Germany 22%
India 22%
Hong Kong… 22%
Mexico 21%
Italy 19%
Egypt 19%
South Korea 17%
Australia 16%
Brazil 16%
United States 16%
South Africa 15%
Canada 15%
Great Britain 15%
China 14%
France 14%
Japan 10%
Indonesia 9%
Poland 8%
Turkey 8%
New technologies hardly ever work right—By Region
Total 16%
LATAM 18%
Europe 17%
BIC 17%
G-8 Countries 16%
APAC 15%
North America 15%
New technologies often lead to more problems than they solve—By Country
Total 30%
United States 43%

Egypt 41%
Great Britain 40%
Australia 38%
Canada 37%
India 37%
Germany 35%
South Africa 34%
Indonesia 32%
Poland 31%
South Korea 31%
Sweden 29%
Turkey 26%
France 25%
Italy 24%
Japan 23%
China 22%
Brazil 12%
Mexico 9%
New technologies often lead to more problems than they solve—By Region
Total 30%
North America 40%
G-8 Countries 32%
Europe 31%
APAC 31%
BIC 21%
LATAM 10%
Other—By Country
Total 7%
Brazil 12%
China 11%
Germany 11%
Turkey 10%
Indonesia 9%
Japan 8%
Poland 7%
Sweden 7%
United States 7%
Egypt 7%
South Africa 6%
India 6%
Italy 6%
Mexico 5%
Canada 5%
France 5%
Great Britain 5%
Australia 4%
South Korea 2%
Other—By Region
Total 7%
BIC 10%
LATAM 9%
Europe 7%
G-8 Countries 7%
North America 6%
APAC 6%
There is no consensus on how to deal with the potentially negative effects of
technological change. It appears that corporations, governments and individuals
are all a part of the solution.
Corporations should think about the social and economic consequences

39%
when designing new technologies
Governments should provide training programs to help those who are put
37%
out of work due to technological changes
Individuals should better educate themselves to deal with the effects of

31%
technological change
Governments should provide everyone in society with a minimum
guaranteed income in order to cope with the effects of rapid technological 31%
change on employment
Governments should regulate technology to slow its development 10%
Other 6%
Q36. What steps should be taken to deal with the potentially negative effects of technological change? * not asked in China
Governments should regulate technology to slow its development —By Country
Total 10%
India 20%
Egypt 19%
Great Britain 16%
Indonesia 15%
Turkey 14%
Canada 14%
Australia 13%
France 12%
South Korea 11%
Sweden 10%
Mexico 9%
Poland 9%
Brazil 8%
South Africa 6%
Germany 6%
Japan 6%
Italy 5%
United States 5%
Governments should regulate technology to slow its development -- By Region
Total 10%
APAC 11%
Europe 10%
North America 10%
G-8 Countries 9%
BIC 9%
LATAM 9%
Governments should provide training programs to help those who are put out of
work due to technological changes -- By Country
Total 37%
Indonesia 63%
Mexico 52%
South Africa 51%
Turkey 48%
Canada 48%
India 48%
Australia 47%
Great Britain 43%
South Korea 39%
Egypt 37%
Italy 36%
Poland 35%
Sweden 33%
France 33%
Brazil 30%
Germany 28%
United States 28%
Japan 12%
Governments should provide training programs to help those who are put out of
work due to technological changes —By Region
Total 37%
LATAM 40%
North America 38%
APAC 36%
Europe 35%
G-8 Countries 32%
BIC 27%
Corporations should think about the social and economic consequences when
designing new technologies—By Country
Total 39%
Indonesia 57%
Turkey 54%
China 46%
South Africa 44%
Australia 44%
Germany 44%
India 43%
Great Britain 42%
United States 42%
South Korea 40%
Canada 40%
France 40%
Egypt 39%
Sweden 37%
Italy 31%
Mexico 30%
Poland 27%
Brazil 27%
Japan 20%
Q36. What steps should be taken to deal with the potentially negative effects of technological change?
Corporations should think about the social and economic consequences when
designing new technologies—By Region
Total 39%
North America 41%
APAC 39%
Europe 37%
G-8 Countries 37%
BIC 36%
LATAM 29%
Governments should provide everyone in society with a minimum guaranteed
income in order to cope with the effects of rapid technological change on
employment —By Country
Total 31%
Indonesia 63%
Egypt 51%
India 45%
Poland 43%
Mexico 41%
Turkey 41%
South Korea 38%
South Africa 36%
Germany 36%
Canada 34%
Great Britain 33%
Australia 32%
Italy 29%
Sweden 24%
France 23%
Brazil 19%
Japan 18%
United States 11%
Governments should provide everyone in society with a minimum guaranteed
income in order to cope with the effects of rapid technological change on
employment – By Region
Total 31%
Europe 31%
APAC 31%
LATAM 29%
G-8 Countries 26%
North America 23%
BIC 21%
technological change—By Country
Total 31%
Turkey 55%
Egypt 50%
Indonesia 48%
South Africa 44%
India 44%
China 42%
United States 37%
Poland 35%
Canada 34%
Mexico 32%
Australia 29%
Great Britain 28%
South Korea 27%
Germany 27%
Brazil 26%
Italy 25%
Sweden 23%
France 21%
Japan 12%
technological change—By Region
Total 31%
North America 36%
BIC 35%
LATAM 29%
APAC 29%
Europe 26%
G-8 Countries 26%
Other—By Country
Total 6%
Sweden 12%
China 11%
Brazil 9%
Japan 8%
United States 8%
France 7%
Germany 7%
Poland 6%
Canada 5%
Great Britain 5%
India 5%
Mexico 4%
South Africa 4%
Turkey 4%
Australia 4%
Italy 4%
Indonesia 4%
Egypt 3%
South Korea 2%
Other—By Region
Total 6%
BIC 9%
LATAM 7%
Europe 7%
North America 6%
APAC 6%
G-8 Countries 6%
Contacts
Fen Hampson Sean Simpson

CIGI Distinguished Fellow Vice President
Director of the Global Ipsos Public Affairs
Security & Politics Program
Centre for International
Governance Innovation
fhampson@cigionline.org Sean.Simpson@ipsos.com
+1 519 885 2444 ext. 7201 +1 416 324 2002
284 © 2017 Ipsos.

ABOUT CIGI SPONSORS
We are the Center for International Governance CIGI would like to recognize and thank the following sponsors for
Innovation: an independent, non-partisan think tank their generous support which facilitated the work done within the
with an objective and uniquely global CIGI-Ipsos Global Survey on Internet Security & Trust.
perspective. Our research, opinions and public
voice make a difference in today's world by bringing
clarity and innovative thinking to global policy • International Development Research Centre (IDRC)
making. By working across disciplines and in • Government of Canada
partnership with the best peers and experts, we are • Internet Society
the benchmark for influential research and trusted • United Nations Conference on Technology and
analysis. Development (UNCTAD)
Our research programs focus is governance of

the global economy, global security and politics
and international law in cooperation with a range of
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Methodology

Brazil 36% 29% 65% 72% 83%

Much more concerned Somewhat more concerned Total Concerned

Total 28% 27% 55% 57% 64%

LATAM 34% 30% 64% 63% 81%

BIC 32% 31% 63% 64% 76%

APAC 28% 32% 60% 59% 67%

North America 25% 31% 56% 53% 59%

Middle East/Africa 28% 27% 55% 60% 69%

G-8 Countries 22% 29% 51% 52% 56%

Europe 22% 27% 49% 50% 51%

Much more concerned Somewhat more concerned Total Concerned

Cyber criminals 56% 26% 82% 79%

Other internet users 66%

Your government 32% 33% 65% 60%

Companies in general 22% 40% 62% n/a

Foreign governments 26% 35% 61% 57%

Employers 17% 32% 49% 48%

A great deal Somewhat A great deal/ Somewhat

A great deal Somewhat A great deal/Somewhat

LATAM 44% 28% 72% 66%

North America 35% 34% 69% 67%

BIC 37% 32% 69% 57%

Middle East/Africa 36% 30% 66% 55%

APAC 28% 37% 65% 64%

G-8 Countries 26% 35% 61% 62%

Europe 27% 31% 58% 56%

A great deal Somewhat A great deal/ Somewhat

Nigeria 30% 45% 80% 55%

A great deal Somewhat A great deal/Somewhat

Total 26% 35% 61% 57%

LATAM 36% 34% 70% 62%

North America 33% 36% 69% 67%

G-8 Countries 26% 37% 63% 62%

Europe 23% 38% 61% 58%

Middle East/Africa 26% 33% 59% 55%

APAC 21% 33% 54% 54%

BIC 23% 29% 52% 53%

A great deal Somewhat A great deal/Somewhat

Nigeria 39% 46% 85% 67%

A great deal Somewhat A great deal/Somewhat

Total 35% 39% 74% 72%

APAC 34% 42% 76% 76%

BIC 39% 35% 74% 75%

North America 33% 41% 74% 74%

Middle East/Africa 39% 35% 74% 70%

LATAM 45% 28% 73% 75%

G-8 Countries 29% 44% 73% 72%

Europe 27% 43% 70% 69%

A great deal Somewhat A great deal/Somewhat

Indonesia 79% 17% 96% 94%

A great deal Somewhat A great deal/Somewhat

Total 56% 26% 82% 79%

North America 60% 25% 85% 88%

LATAM 74% 15% 89% 88%

G-8 Countries 51% 31% 82% 83%

APAC 55% 27% 82% 82%

Europe 51% 32% 83% 81%

BIC 56% 23% 79% 80%

Middle East/Africa 56% 21% 77% 73%

A great deal Somewhat A great deal/Somewhat

Nigeria 30% 44% 74% 61%

A great deal Somewhat A great deal/Somewhat