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0 Logistics, Worldwide
Made by:
Team Xue Xiao
Bossard’s most potential market is China, however the Chinese people is not
Problem Definition
very appealed by the main concept of Bossard’s business
COMPREHENSIVE PLAN
Solution
to adapt to the business landscape in China
Goal
Impact
Problem Definition • Was initially a hardware store, found in 1831
• Based in Zug, Switzerland
• Began overtaking the global market at 1970
1 • Flexible framework
Overview • Leading international player in fastener business
• Acquired various fastening companies to
strengthen its position in Europe
• Operating in 27 countries by 2015
Need Addressing
Product Application Factory
Solutions Engineering Logistics
Problem Statement
Problem Definition
Why should we focus on CHINA ?
1
Overview
o Bossard has established its foothold
o Had full logistic hubs with office, warehouse,
Company Position laboratory in 3 big cities
o Had 10 regional offices across the country
o Potential but challenging
Need Addressing o Contribute to almost half of the revenues from Asia
Pacific region
o Centre of Bossard’s long term plan
Problem Statement
Problem Definition Porter’s 5 Force Analysis of Bossard in China
2
Company Position Barriers HIGH
• High capital requirement
• Not much differentiation in product
W T
Problem Definition
Gap
3 Analysis
Need Addressing
Problem Statement
Company Profile
• Unique
• The only company which use IoT • The only company which use IoT
to solve logistics problem to solve logistics problem
• Global recognition • Global establishment
• Scope global market • Scope global market
• Maintain good reputation among • Has good reputation among
relevant potential customers relevant potential customers
• Unarguably one of the best in
its field
• Product quality & safety
• Cost efficiency
Bossard’s International Sales Profile (in CHF)
700
600
500
400
300
200
100
0
2008 2009 2010 2011 2012 2013 2014 2015 2016
Asia Pacific America Europe
Product Application Factory
Solutions Engineering Logistics