A SHORT GUIDE TO STRATEGY

FOR ENTREPRENEURS

Group No. 4a:

Mohit Gaur
Mukul Jain
Nitesh Sharma
Prince Rajawat
Siddharth Gupta
 What value are you intending to create and for whom?

To create a value and for whom: Target

Customers: Age, Geography, Interest

Value proposition: What problem you intend to

solve

What your customer wants, their preferences

Customers
• Job Seekers: They represent the biggest chunk of LinkedIn’s user data base. Job
seekers are professionals who are either actively or passively looking for new job
opportunities.

• Recruiters: They are representatives of companies that seek out human capital or
talented individuals for their companies. There are basically 3 types of recruiters i.e.
retained recruiter, contingency recruiter, contained recruiter

• Businessmen: Businessmen might refer to entrepreneurs or established company

executives who make key decisions. These are basically of 3 types i.e. Established
CEO, Startup, Middle Businessmen

• Business Developer: The main objective of a business developer is to find new

networks that will help them grow their business
Value Proposition
• Value proposition isn’t static but it can change over time
also with the changing landscape and business model

• LinkedIn has a value proposition that moves along the

following three aspects:
Build your professional brand
Build, maintain and manage your network of professionals
Share information and data that helps you be more
effective of what you do
 How do you plan to deliver that value?

The main focus to answer this question is on what is the business model or
operating model of your firm. The operating model is the set of choices and
practices defining how to carry out the business. It is a set of trade-offs
between delivering certain dimensions of your solution better than the
competition. The best way to answer this is to focus on the below points:

• List any key practices that appear to distinguish your company

• How those practices fit together

• How these practices helps in providing value to the customers

How do you plan to deliver that value?

• Mainstream social media network specifically for professionals

• People Want To Deal With People, Not Logos

• Company Pages Are Passive, Profiles Are Active

• Personal Profiles Give You Power To Be Proactive

1. Connect With (Almost) Anyone You Want
2. Send Personal Messages
3. LinkedIn Groups
 What Is Your Competitive Advantage — Your Sources of
Uniqueness?

• Why won’t you be copied? Sources of

Competitive
• What would keep another Advantage
company from replicating your
operating model?

Resource-based Position based

advantages advantages
Competitive Advantage
• The mission of LinkedIn is ‘To create economic opportunity for every member of the
global workforce. When you join LinkedIn, you get access to people, jobs, news,
updates, and insights that help you be great at what you do’

• LinkedIn’s main competitive advantage is that it’s the only mainstream social media
network specifically for professionals

• LinkedIn has managed to create a network effect for its customers

• No other company has been able to replicate what LinkedIn does for professionals or
significantly improve the user experience