A Quick Overview

Speed, convenience, effectiveness, economy

We offer an autonomous printing service for

university students that allows students to avail a
printed document at their most convenient
location without having to deal with queues,
bugs, long walks and scheduling of print shops.
Company Ownership
Company is incubated at Technical Incubation
Center at NUST H-12 Islamabad. Digital Tajir, Inc.
will be a privately held C-corporation held by 5
members.

Digital Tajir, Inc. estimates the company’s assets

worth will about Rs. 20 million. after 2 years.
Therefore we plan to issue 10,000 shares of Rs.
200 per value common stock. Current owners
own 50% shares of the company. The investor,
who invests about Rs. 10 million, will get rest of
the 50% shares.
 Management Team
Member Designation Skills

Aashir Iqbal Founder and CEO Mechanical engineering ,

business and finance
management
Ahmad Takreem Finance and sales manager Accounting, Finance
Osama Maqsood Janjua Product manager Mechanical and Electrical
Engineering
Muhammad Usama Chief Marketing officer Marketing, Graphic Designing,
Drafting, Programming
Hamza Fayyaz Chief Technical Officer Web development,
Programming, electrical and
Mechanical engineering
 Market

Initially, our target market includes university

students of Pakistan which are thousands in
numbers. Later we intend to expand this
system to court bars, schools, colleges, and
other busy printing areas.
Financial Projections

We project a growth rate of 20% per year for

the first three years. The salary for each of the
co-owners will be Rs.100,000 for the first 3
years. On start-up, we will launch our services
in two universities in the first year to target
about 30k users.
Prototype Testing
We ran our prototype without effective marketing
for 2 to 3 days in which we get Rs.3000 in profit.
The feedback was overwhelming and students
also suggest some improvements.
After prototype development, we have developed
a complete system which is ready to implement,
albeit small in scale with a limited number of
units, subject to investment secured in terms of
finance and human resource.
 Industry analysis
Attractiveness of industry is determined using Porter's Five Forces Model.
 Threat of substitutes
Our likely substitutes are:
Print shops

Paper-free solutions

Our solution:
Selling convenience as a service

Preparing to expand to
compatible business ventures
with paper-free solutions in far
future
 Threat of New Entrants
Possible new entrants are:
Discretized smart printing solutions

More sophisticated and better equipped service

Our solution:
Collaborating with potential
entrants

Research and refinement of our

service and its marketing
efficiency

First mover advantage

Capital Requirements
We don’t have a huge capital right now
to implement our service in all
universities simultaneously. So we have
to get a huge investment to raise this
barrier. We can, however, develop and
install proofs of concept and
prototypes to act as small scale models
of our network with very limited
resources. These proofs of concepts
can act as insurance of sustainable
growth to our investors.
Access to distribution channels

We can easily displace to print shops

due to our innovative service. We can
also raise the barrier for another smart
print service competitor because they
have to displace us to introduce their
service.
Government and legal barriers

No copyright issues

Approval and jurisdiction issues

System Security issues

Threat of illegal surveillance and

online security
Rivalry among existing firms

Limited competition

Creative destruction

First-mover advantage
 Bargaining power of suppliers
Our major suppliers are printers and
paper manufacturers. Their
concentration is large and we also have
a large number of substitutes.
Switching cost between suppliers is
low. There is little threat of forwarding
integration since suppliers belong to
the hardware industry and our
software will be a major hurdle for
them.
Bargaining power of buyers

We are buyers and our smart printing

service will be providing to thousands
of students. We would require a large
amount of paper and other printing
accessories. Hence in this way, we may
form a large group of the buyer in the
future.
Operation
 Pro-forma Fixed and variable cost
for NUST university
Number of units installed per university: 20
Depreciation per month: 5687.5
Expected Pages print in one year : 1359000
Selling Price per printed page: Rs. 5

To reach breakeven, revenue should equal to expenses and from this relation we get
that 666432 pages should be printed in one year in NUST University, accounting for
taxes and maintenance with operation.
Pro forma Profitability Ratios Analysis

Net profit Margin: 48%

Operating profit Margin=Pretax Profit margin: 51%
Gross Profit margin: 54%
Return on investment ROI: 25% For angel investor
Return on Equity: 30% For Total Assets of 11Million
 Marketing Strategy

Referral marketing

Promos and special offers

Social causes

Social media marketing

Print marketing
Marketing Strategy
QUESTIONS?