Public Relations

What is PR and what does it look like at UNI?

Defining Public Relations
 What is PR?
Public relations is a strategic communication
process that builds mutually beneficial
relationships between organizations and their
publics.
What PR Specialists Do
● Anticipating, analyzing and interpreting public opinion, attitudes & issues that
might impact the operations and plans of an organization.
● Protecting the reputation of an organization.
● Researching, conducting and evaluating, programs of action and
communication to achieve goals and target audience
○ Setting goals & objectives, planning, budgeting, develop events, pitches, press
releases, presentations, interviews & speeches – that are consistent with your
client's image and message.
● Overseeing the creation of content to drive customer engagement and
generate leads.
PR vs. Marketing vs. Communications
Marketing Public Relations Communication Studies

● Promoting and selling ● The practice of managing ● The study of human

services and products by relationships, and shared communication and
using advertising and information between the behavior on all levels.
market research. public, and a company or
organization.
Salaries and Job Outlook
● Average Salary: $55-60,000 average
salary
● Growth: 9% growth rate through 2026
● Projected that 22,900 new jobs will need
filled in 2026
PR Jobs
Corporate Communication Event Coordinator
Public Relations Marketing
Public Affairs Fundraising/Development
Communications Brand Ambassador
Social Media Director Copywriter
Storyteller Content Strategist
Public Information Officer Publicist
Who Needs PR?
PR Agencies
Nonprofit Organizations
Government Agencies and Public Service
Corporate Communications Offices
International Agencies
Sports Teams
In House Public Relations
Public Relations at UNI
Why UNI?
● Size: 11,000 students
○ Small classes
○ 18:1 Student to Faculty Ratio (Name, not a number)
● Teaching college, not a research college
○ Professors teach first
● Campus
○ 10 minute walk to and from anywhere on campus
○ Lots of Green Space
● Ranked Best College Food in Iowa for 2016, 2018, and 2019.
● 200+ Student Organizations
Public Relations at UNI
● Hands-on experiences with businesses in the Cedar Valley
● Diverse Curriculum
○ public relations, marketing, journalism, business, design and
communications classes
● Personal connections with professors
● Internship Requirement
● Public Relations Major named one of 23 "Premier" public relations
education programs in the country
 PR at UNI
Strategic
Develop mutually beneficial
relationships between the
organization, public and mass
media
Implement PR strategies
Developing marketing plans
Social media advertising
Writing press releases
Sports
Special Events
build relationships between a
The coordination,
sports organization and the
management, and creation of
public by exercising public
large-scale and small-scale
relations and sports knowledge
events
Focus on consumers
Planning conferences and
conventions
Implement promotions
Wedding planning
Advertising
Festival management
In-event entertainment
PR at UNI: Clubs
Legacy PR
● student-run public relations firm
● directed by students & advised by
faculty
● develop and implement real-life PR
campaign ideas within the Cedar
Valley
● Includes campaign elements like
event planning and graphic design
Public Relation Student Society of America
(PRSSA)
● attend professional readiness
workshops
● listen to professionals within the
field
● build your resume
● attend National and Local PRSSA
conferences
Where do UNI PR Students go?
Let’s Stay in Touch!
Interest Form: http://tinyurl.com/PRatUNI

Instagram - @unipublicrelations

Facebook - @UNIPublicRelations