Professional Documents
Culture Documents
W. Skinner
THE DECISION AREA OF THE OPERATIONS MANAGER
PROCESS
STRATEGY
- goals
- products/market choices
- competitive factors
• INNOVATIVENESS
• Ability to introduce new products quickly
COMPETITIVE PRIORITIES
• ORDER WINNERS
Those abilities you have that make your customers prefer you
over your competitors
• QUALIFIERS
Those abilities you need to get into the game
• NON-ISSUES
Those abilities that do not enter into the competitive picture for
that market niche
THE NEED FOR TRADE-OFFS
COMPETITIVE PROFILE
For each competitive priority, circle the number on the left-hand scale that indicates the degree of importance to the business unit in
competing in the marketplace over the next 5 years.
On the right-hand scale, circle the number that best describes your business unit’s current competitive strength relative to the competitor
who does it best in your industry. Note that if you circle the same number for two items, it implies that the two items are of approximately
equal importance.
1 2 3 4 5 6 7 PRICE 1 2 3 4 5 6 7
PRODUCT FLEXIBILITY
1 2 3 4 5 6 7 1 2 3 4 5 6 7
1 2 3 4 5 6 7 VOLUME FLEXIBILITY 1 2 3 4 5 6 7
1 2 3 4 5 6 7 MIX FLEXIBILITY 1 2 3 4 5 6 7
BROAD PRODUCT LINE
1 2 3 4 5 6 7 1 2 3 4 5 6 7
PERFORMANCE QUALITY
1 2 3 4 5 6 7 1 2 3 4 5 6 7
1 2 3 4 5 6 7 QUALITY DEPENDABILITY
1 2 3 4 5 6 7
1 2 3 4 5 6 7 DELIVERY TIME 1 2 3 4 5 6 7
DELIVERY DEPENDABILITY
1 2 3 4 5 6 7 1 2 3 4 5 6 7
AFTER SALES SERVICE
1 2 3 4 5 6 7 1 2 3 4 5 6 7
PRODUCT SUPPORT
1 2 3 4 5 6 7 1 2 3 4 5 6 7
INNOVATIVENESS
1 2 3 4 5 6 7 1 2 3 4 5 6 7
(*) Order Winner (OW), Qualifier (Q) or Non-Issue (NI)
COMPETITIVE PROFILE
For each competitive priority, circle the number on the left-hand scale that indicates the degree of importance to the business unit in
competing in the marketplace over the next 5 years.
On the right-hand scale, circle the number that best describes your business unit’s current competitive strength relative to the competitor
who does it best in your industry. Note that if you circle the same number for two items, it implies that the two items are of approximately
equal importance.
1 2 3 4 5 6 7 OW PRICE 1 2 3 4 5 6 7
1 2 3 4 5 6 7 OQ PRODUCT FLEXIBILITY
1 2 3 4 5 6 7
1 2 3 4 5 6 7 VOLUME FLEXIBILITY 1 2 3 4 5 6 7
1 2 3 4 5 6 7 OW MIX FLEXIBILITY 1 2 3 4 5 6 7
BROAD PRODUCT LINE
1 2 3 4 5 6 7 NI 1 2 3 4 5 6 7
1 2 3 4 5 6 7 OQ PERFORMANCE QUALITY
1 2 3 4 5 6 7
1 2 3 4 5 6 7 OW QUALITY DEPENDABILITY
1 2 3 4 5 6 7
1 2 3 4 5 6 7 DELIVERY TIME 1 2 3 4 5 6 7
DELIVERY DEPENDABILITY
1 2 3 4 5 6 7 1 2 3 4 5 6 7
AFTER SALES SERVICE
1 2 3 4 5 6 7 NI 1 2 3 4 5 6 7
PRODUCT SUPPORT
1 2 3 4 5 6 7 1 2 3 4 5 6 7
1 2 3 4 5 6 7 OW INNOVATIVENESS
1 2 3 4 5 6 7
(*) Order Winner (OW), Qualifier (Q) or Non-Issue (NI)
IDENTIFICATION OF STRATEGIC
MANUFACTURING INITIATIVES (SMI)
EXISTING
COMPETITIVE MANUFACTURING
STRATEGY SYSTEM
REQUIRED EXISTING
MANUFACTURING MANUFACTURING
COMPETENCES COMPETENCES
Cost Product Volume Mix Product Quality Quality Delivery Delivery After sales Product Innovativen
Choices made related to: flexibility flexibility flexibility range perform. depend. speed depend. service support ess
1. Plants
2. Capacity
3. Equipment
4. Process
5. Span of process
6. Inventories
7. Inventory control
8. Production Planning