BUSINESS PLAN OF

CUPCAKE HEAVEN
GROUP BY:
AZRIN SUHAIKA BT SHUHAIMI
NUR HIDAYATUL HANIS BT ZULKIFLI
AMIRATUL HASNIDDA BT YUSOF
NIK NURUL ATIQAH BT JUHARI
WAN NUR IFFA BT WAN FADIR
NORISA MARSILA BT MOHD DANI
INTRODUCTION
 On November 15, 2015, we managed to set up the perfect Cupcake
Heaven. Our goal is setting up cupcakes’ shop with the support from
family and friends of our own. We also want to try new things in
business. We hope that this business will bring our cupcakes to the larger
market and we hope that we could be a responsible partner, disciplined
and respect for each other. Hopefully what we do will give good results
in the end.
PURPOSE/OBJECTIVES
 To analyze and evaluate the viability of a proposed
venture
 To convince relevant parties of investment potential of
the project
 As a guideline for managing the business

 To allocate business resources effectively

COMPANY BACKGROUND
NAME OF COMPANY: Cupcake Heaven
BUSINESS ADDRESS: No.2 Kampung Ladang Sihat Jalan
Sultan Ismail
20000 Kuala Terengganu
CORRESPONDENCE ADDRESS : marvellous_bakery @gmail.com
TELEPHONE NUMBER: 09-6699673
FORM OF BUSINESS: Partnership
MAIN ACTIVITY OR ACTIVITIES: Make and sell a variety of cup cakes
NAME OF BANK: Bank Simpanan Nasional (BSN)
CIMB Bank
BANK ACCOUNT NUMBER: 1150600111002112
DATE OF COMMENCEMENT: 15.11.2015
DATE OF REGISTRATION:
REGISTRATION NUMBER:
EQUITY CONTRIBUTION (CASH): Capital
LOCATION OF THE PREMISE
ADMINISTRATIVE PLAN
 Types of company: Public
 Types of business: Bakery Shop
 Product: Variety of Cup Cake
 Name of company: Cupcake Heaven
 Vision: We want to be a number 1 famous cup cakes seller in Malaysia.
 Mission:We want to renew recipes and we are comitted to introducing new
design and variety.
 Objective:
1. To establish and operate cupcakes shop for the people who are living at
Terengganu area.
2. To provide the friendliest services with affordable prices of cupcakes and
other services.
MARKETING PLAN
 Marketing plan can be defined as a plan to outline the specific actions
entrepreneur intend to carry out to increase the interest of potential
customers and client in our product and persuade them to buy the product
offered .

 TARGET MARKET
COMPETITORS

NAME OF THE STRENGTH WEAKNESS

COMPANY
Cuppy Cuppy •Affordable price. •Homemade cupcakes.
•Good promotion •Lack of staff
Diya’s cupacakes •Well-known by most of •Lack of staff.
the customer. •Hidden location
•Location business in the
middle of resident.
White Daisy’s Cupcakes •Has been well known •Lack of staff
by the customer. •Lack of equipments
•Has operates the
business for more than 7
years.
MARKETING STRATEGY
 PRICE
 Setting a fair price
 Give discount for students by 5%
 Give discount to customers who buy a lot of quatity by 10%
 PRODUCT
 Produce high quality products
 Product produced in accordance with customer requirements
 Produce products that have a sense of variety and design
 PLACE
 Customer focus area
 The central business district
 Transport facilities
 Near the town
PROMOTION STRATEGY
MARKETING BUDGET
TYPE FIXED ASSET MONTHLY OTHER
(RM) EXPENSES EXPENSES
(RM) (RM)
Signboard 2500.00
Salaries 7650.00
(EPF&SOCSO)
Magazine 200.00
(Advertisement)
Grand Opening 2000.00
TOTAL 2500.00 7850.00 2000.00
OPERATION BUDGET
TYPE FIXED MONTHLY OTHER
ASSET EXPENSES EXPENSES
COST(RM) (RM) (RM)
Operational 31513.00
Equitment
Raw Meterial 2533.50
Salary 2125.00
(EPF&SOCS
O)
Food 49558.00
Beverage
Other 2300.00
Equipment’s
TOTAL 3151.00 54216.50 2300.00
FINANCIAL PLAN
Capital Expenditure RM RM RM

Machinery & equipment 48,000.00

Furniture & fitting 5850.00
Vehicle – van (hire purchase) 0
Renovation cost 3700.00
Sub total 57550.00
Working capital(2 months)
Marketing 12350.00
Production/operation 59667.50
Administrative 24200.00
Sub total 96217.50
Other Expenditure
Pre-operating
Business registration 2,500
Insurance 300
Road tax 200
Sundries 100
3100.00
Deposits
Utilities (Telephone/wifi/water/electricity) 2,500
Sub total 3,500
Grand total 157267.50
Add: Contigency cost (10%) 1572.65
TOTAL PROJECT IMPLEMENTATION COST 158840.15
Equity Contributions RM RM

Assets (land & building) 150,000.00

Sub total 150,000.00
External Sources

Term loan 150,000.00

Sub total 150,000.00
Others 0
TOTAL SOURCES OF FINANCE 300,000.00