POWER

Walmart PRESENTED BY
Save Money. Live Better.
Wal-Mart
Establishment of 2nd July, 1962
House of Brands
Wal-Mart
1970’s

1980’s

1990’s
 2000’s

Walmart.com 2010 +
 E L I M I N AT I O N O F M I D D L E - M E N

STORES
O P E R AT I O N S • WALMART US
• W A L M A R T I N T E R N AT I O N A L
• SAM’S CLUB
Walmart Value Chain
Analysis
C R O S S D O C K I N G A N D I N V E N T O R Y TA C T I C

ORDER PROCESSING & PROCUREMENT

INVENTORY MANAGEMENT
F I N AN C E

Wal-Mart’s
Economic Footprint
F I N AN C E

Walmart’s Low-Price
Strategy
 The Indian retail market is currently pegged

F I N AN C E around USD 650 Billion and with 90% of it being

unorganized.
The Biggest deal in Indian
E-Commerce market
It is a well-known fact that Walmart runs this
business very efficiently and Indian markets
being the favorite to enter in.
 S T R AT E G I C
ACQUISITION

M AR K E T I N G SUCCESSFUL FORIGEN
E N T R Y S T R AT E G Y

Wal-Mart’s International BRAND DEVELOPMENT

Market Strategy & Tactics
I N T E R N AT I O N A L M A R K E T
A S S E PA R AT E S E G M E N T
 C U LT U R A L A N D S O C I A L
M AR K E T I N G DIFFERENCES

STRONG MARKETING &

A Review Of Marketing NETWORK
Strategy Of Wal-Mart
Marketing C O R P O R AT E S O C I A L
RESPONSIBILITY

C O M PA N Y ’ S S U C C E S S
 • Associate brand image with
abundant assortment of products,
highly competitive price.

• Marketing budget of the company

equaled to USD 2.6 billion for fiscal
M AR K E T I N G year 2017 & 2018.

• Utilities both online and offline

channels in an integrated manner
for marketing & sales.

• Emphasis of Sam’s Club on making

membership more rewarding.
 SURVEY INSIGHTS

OBSERVATION 1: SPENDING PATTERN

10k to 30k
30

25

20

15

10

All of above Cashback Discount Freebies Loyalty points

OBSERVATION 1: SPENDING PATTERN

30k-50k
7

Cashback Discount Freebies Loyalty points

OBSERVATION 2: WHERE TO SHOP?
OBSERVATION 2: HOW FAR YOU WOULD GO?
OBSERVATION 3: STOCK UP
OBSERVATION 3: WHAT PEOPLE PURCHASE?
OBSERVATION 4: LESS KNOWLEDGE OF WALMART
Entry in India

Entry in
India
Walmart Bharti
Walmart Bharti
Walmart Flipkart
Indian Market

Indian
Market
What should
Walmart do in India?
 There is only one boss.
The customer. -Sam Walton

Thank You!