Personal

SWOT Analysis
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What is Personal SWOT Analysis?

▸ Personal SWOT analysis is a great tool to assess

yourself in order to plan your career.
▸ Personal SWOT analysis is very essential to know
internal strength and weakness and also external
opportunities and threats.
▸ Personal SWOT analysis guides people to know
about themselves in deciding the career they want.
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What does SWOT stand for?

STRENGTH
INTERNAL
WEAKNESS

OPPORTUNITIES
EXTERNAL
THREATS
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STRENGTH
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▸ Strength is the internal factor that positively

influences your ability to achieve your objectives.
▸ It’s important to further develop your key
strengths and make sure that they stay your
strengths in the long term.
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Some questions that can help you identify your personal strengths:
▸ What are your talents and which things are you naturally good
at?
▸ Which knowledge and skills have you developed over the years
and are really good at?
▸ What are your positive personality traits?
▸ What are you much better at than other people?
▸ Where do other people see your strengths and what are the
qualities that people admire you for?
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WEAKNESSES
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 There three categories of weaknesses:

▸ Critical weaknesses that you have to get rid of or convert into
strengths. These are the weaknesses that prevent you from
achieving your objectives or will maybe cause that kind of a
situation in the future.
▸ Weaknesses that you have to at least neutralize if you want to
achieve your goals and objectives.
▸ Weaknesses that are not a real problem and you should not bother
with or those weaknesses that are part of your personal uniqueness
and it is to your advantage to have to work around them (more about
that later).
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Some questions that can help you identify your personal weaknesses:
▸ Where could you improve?
▸ Where are you not talented enough?
▸ Where in life have you struggled the most?
▸ Which things are you avoiding and are afraid of?
▸ Where do other people see possible space for improvement?
▸ Which resources are you lacking?
▸ Can you do anything better?
▸ Do you do anything badly?
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OPPORTUNITIES
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▸ Opportunities are external factors that have a

positive influence on you achieving your goals.
▸ It’s all about the environment’s paradigms and
flows that help you achieve your objectives and
accelerate your execution process.
▸ Opportunities are where you can go with the flow
of the environment based on your strengths.
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Questions to identify opportunities:

▸ Which are the biggest changes that are occurring in your
current environment?
▸ Which opportunities are you not exploiting at the moment?
▸ Where do you see the biggest favorable circumstances for
achieving your objectives?
▸ Do you know people who can help you achieve your objectives?
▸ What kind of moments do you hope for? Are they actually
happening?
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THREATS
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▸ When analyzing threats, you should think about possible

alternatives and how to stay as flexible as possible.
▸ Being aware of potential threats even before they actually
come to existence is very helpful, since you can react
much more rationally when the threat actually occurs.
▸ When analyzing threats, you also have to identify whether
you are potentially going against the markets and what
level of a challenge that really brings.
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Some questions to identify threats:

▸ Which are the biggest changes that are occurring in your current
environment?
▸ Which obstacles are you facing at the moment and why?
▸ Which is the biggest external danger to your goals?
▸ Which factors beyond your control can prevent you from
achieving your goals?
▸ Which negative market trends are you facing at the moment?
▸ What are the biggest risks you are facing?
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ADVANTAGES
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▸ Identify and enhance your skills, talents and abilities

▸ Have a road map towards your goal
▸ Capitalize on your strengths
▸ Manage your weaknesses
▸ Take advantage of opportunities
▸ Minimize or eliminate impact of threats
▸ Use information to plan your career success
▸ Grab the golden opportunity of desired career