Balanced Scorecard

BSC Concept

BSC Overview
Scorecard (kartu skor) adalah kartu yang digunakan untuk mencatat skor
performance seseorang.Kartu skor juga dapat digunakan untuk
merencanakan skor yang hendak diwujudkan oleh seseorang di masa depan.

Balanced Scorecard
Kata balanced (berimbang) berarti adanya keseimbangan antara
performance keuangan dan non-keuangan, antara performance jangka
pendek dan performance jangka panjang, dan antara performance
yang bersifat intern dan performance yang bersifat ektern.
Why “Balanced”?

The Balanced Scorecard converts strategy

into an integrated system defined across:
 Perspectives
 Outcomes (lag indicators) and Performance
drivers (lead indicators)
 Internal and External Perspectives
 Qualitative and Quantitative Information
 Limited number of indicators
 BSC Concept

BSC History
 Pada awalnya BSC ditujukan untuk
memperbaiki sistem pengukuran performance
eksekutif
 Semula eksekutif hanya dinilai
performancenya dari aspek Financial.
 Performance eksekutif kemudian diperluas ke
aspek non- financial: customer, internal
process, dan learning & growth
 BSC Concept

BSC Perspectives
Model
 BSC Concept

BSC History
1993-1995: Selanjutnya, dipakai
untuk menghasilkan Strategic
Plan yang comprehensive dan
coherent

1990-1992: dipakai untuk

perluasan ukuran performance
eksekutif ke-4 perspektif
 BSC Concept

BSC History
 BSC Concept

So, what is BSC?

BSC can be viewed as management tool, a
measurement system and performance
management system. But today most people has
agreed that “BSC is a …
… proven strategic management system
that helps organizations to plan, focus, and
manage their strategies”
Why do Companies Need a BSC ?

The Source of Value Has Shifted From Tangible to Intangible Assets

percentage of market value related to…

Intangible 38% 62% 85%

Assets

Tangible
Assets 62% 38%

15%

1982 19921 20002

1. Brookings Institute
2. Baruch Lev analysis of S&P500 companies
Creating Value From Intangible Assets
Is Different

Intangible Assets Do Not Have A Direct Impact

on Financial Results — They Have Second- or
Third-Order Impacts
Training

Service Customer Customer

Revenue
Quality Confidence Retention

Information
Technology

Tangible vs Intangible Asset
Tangible
• Tersedia dan kelihatan
• Mudah dikuantisir
• Bagian dari balance sheet
• Investasi diketahui hasilnya
• Mudah digandakan
• Didepresiasi
• Penggunaan terbatas
• Pemanfaatan melalui
pengawasan
BSC Concept
Intangible
Tidak kelihatan
Sulit untuk dikuantisir
Tidak bisa dilihat melalui accounting
Penilaian berdasar asumsi
Tidak mudah ditiru
Penilaian tergantung maksud
penggunaannya
Penggunaan berulang
Pemanfaatan melalui hubungan
 BSC Concept

BSC Benefit
As a Strategic Management System …

BSC has to be able to multiply

company financial performance !
 BSC Concept

BSC Benefit

As a strategic Management System, BSC has

to be able to multiply company financial
performance …………. but, HOW?

 Through a GOOD PLANNING !

 BSC Concept

BSC and the Planning Process

“Good result without good

planning comes from good luck,
not good management”
 BSC Concept

What is a good planning?

Traditional Good Planning
1. Perencanaan pada dasarnya 1. Perencanaan pada dasarnya
merupakan creating the future merupakan creating the future
from the past from the future
2. Perencanaan bersifat tactical 2. Perencanaan bersifat strategik
3. Leverage diletakkan pada 3. Leverage diletakkan pada
tangible assets intangible assets
4. Perencanaan berupa single 4. Perencanaan berupa multi
scenario planning scenario planning
5. Perencanaan tidak bersistem, 5. Perencanaan dilaksanakan
terutama yang bersifat strategik bersistem, terutama yang bersifat
strategik
 BSC Concept

BSC Role

The Role of BSC is significant in Strategic

Planning Processes. Even more, BSC has
also a critical role in Strategy Execution and
Performance Monitoring Processes.
 COMPANY BIG BSC Concept
BSC Role Output
PROCESSES
Memperluas perspektif Mission, Vision, Core
dalam proses identifikasi dan Values, Core Beliefs, Goals,
formulasi Strategy

Menjadikan Strategic Objectives,

Strategic Objectives  Measures, Target, Strategic
Comprehensive & Coherent Initiatives

Menjadikan Programs (Program Kerja -

Program Kerja  Rencana Jangka Panjang)
Comprehensive & Coherent

Menjadikan
Anggaran  Comprehensive Budget (Anggaran -
& Coherent Rencana Jangka Pendek 
1 tahun)

Memperluas perspektif yang

Pelaksanaan Rencana:
diukur, memudahkan
Target tercapai atau tidak ..
komunikasi, pelaksanaan,
monitoring, dan lesson
learned Umpan Balik, Lesson
Learned
 Question:
How can complex organizations Answer:
achieve results like this in such
short periods of time? Alignment!
The Balanced Scorecard process allows an organization to align and
focus all its resources on its strategy

BUSINESS UNITS EXECUTIVE TEAM

STRATEGY

HUMAN RESOURCES INFORMATION

TECHNOLOGY

BUDGETS AND CAPITAL

INVESTMENTS
A Gap Existed Between Mission-Vision-
Strategy and Employees’ Everyday
Actions
MISSION
Why we exist
VALUES & BELIEFS
What’s important to us
VISION
What we want to be

STRATEGY
Our game plan

TOTAL QUALITY MANAGEMENT

What we must improve

EMPOWERMENT / PERSONAL OBJECTIVES

What I need to do
BSC Links Vision and Strategy to
Employees’ Everyday Actions
MISSION
Why we exist
VALUES & BELIEFS
What’s important to us

VISION
What we want to be

STRATEGY
Our game plan

BALANCED SCORECARD
Translate, Focus and Align
STRATEGIC INITIATIVES
What are the priorities
TOTAL QUALITY MANAGEMENT
What we must improve
EMPOWERMENT / PERSONAL OBJECTIVES
What I need to do

STRATEGIC OUTCOMES

Satisfied Delighted Efficient and Effective Motivated & Prepared

SHAREHOLDERS CUSTOMERS PROCESSES WORKFORCE
Agenda
• BSC Concept
• Strategic Planning with BSC
– Trendwatching & Envisioning Process: Mission, Vision, Core
Values, Core Beliefs, Goals
– Formulating the Strategy, Strategy Themes, Strategy
Objectives
– Derive Strategy Objectives to Strategic Measures and Strategic
Initiatives
– From Strategic Initiatives to Programs and Budget
• Strategy Execution with BSC
• BSC Implementation Project
• Best Practices and Case Study
 Strategic Planning with BSC

Strategic Planning with BSC

Strategic Planning
Process
 Strategic Planning with BSC

Framework

Measures &
Targets
 BSC Concept

BSC Perspectives
Model
 Strategic Planning with BSC

[Detailed Information on this case study, please find at Case Studies Material]