Group Members

Name Roll No

Waheed Ahmad M18MBA005

Shamrooz Ali M18MBA018

Umair Farooq M18MBA032

Kafeel Riaz M18MBA067

Waheed Ahmad M18MBA005
Atlas Group
Presentation on
 Introduction
 Atlas Honda Limited is a public listed company which was incorporated on October 16, 1962. It is a joint
collaboration between Honda Motor Company Limited Japan.
 Atlas Honda Limited is the largest motorcycle manufacturer in Pakistan with the strongest brand value
and highest customer loyalty.
 The Company currently has a production capacity of over 1.35 million units per annum and continues to
maintain its status as market leader both in terms of volume and quality.
 It also exports its motorcycles and spare parts to Bangladesh and Afghanistan.
 As one of the largest tax payers in the private sector and being one of the best employers in the country.
 Board of Directors

Yusuf H. Shirazi Sanaullah Qureshi Jawaid Iqbal Hironobu Yoshi Yukitoshi Fuji Hirofumi Yada
Chairman Director Director Director Director Director

Saquib H. Shirazi
Chief Executive Officer
Brief introduction of CEO
 Mr. Saquib H. Shirazi has been the Chief Executive Officer of Atlas
Honda Limited for the last seventeen years.
 He graduated from the Wharton School of Finance, before completing
his Masters from the Harvard Business School.
Saquib H. Shirazi  He has also served on Harvard Business School’s Global Alumni Board
and was its President for the years 2006-2008.
Chief Executive Officer
 He is currently a member of Harvard Business School’s Advisory
Board.
Vision
“Market leader in the motorcycle
industry, emerging as a global
competitive Centre of production
and exports”
Mission
“A dynamic growth oriented company through
market leadership, excellence in quality and
service and maximizing export, ensuring
attractive returns to equity holders, rewarding
associates according to their ability and
performance, fostering a network of engineers
and researchers ensuing unique contribution
to the development of the industry, customer
satisfaction and protection of the environment
by producing emission friendly green products
as a good corporate citizen fulfilling its social
responsibilities in all respects.”
Products
Key Values
The achievement of ATLAS HONDA In 2018-2019.
 Company crosses the 1 Million unit sales barrier.
 The Company launches CB250F, a 6 gear self start motorcycle with latest features.
 Atlas Honda breaks the record by selling 100,000 bikes in a month of January
2018.
 AHL wins 2 awards namely “Best CSR Report, Research & Publication Award”
and “Best Environment & Waste Management Award” at Corporate Social
Responsibility Awards 2018 hosted by National Federation of Environment and
Health (NFEH).
Functions of Management
Planning
 Strategic goals
 To achieve objectives of organization
 Promotion of Culture of equality
 To promote culture of ownership
 To remove cultural shock
 Hiring of employee
Strategic goals
 Customer satisfaction
 Quality enhancement
 Local manufacturing
 Improve technology
 Employee an asset
 Corporate citizen
 To enhance shareholder income
Culture of equality
 Atlas Honda promote culture of equality which
discriminate gaps between managers and employee.
Culture of ownership
 Atlas Honda take responsibility to create culture of
owner ship in a company.
 In an Atlas Honda everyone is called the associate
and not the employee the company.
 The company believes as more ownership is given
to the associate of the company they will do their
work more efficiently.
 Honda circle is an example of the culture of
ownership.
Open Door Leadership
 AHL follows open door leadership which means there are
no ranking curtains between associates of the company.
 Every person whether Manager or Foreman, is always
available to consult with, in working hours of the company.
 The office door of CEO is always open.
 GM have no rooms at all. They have desks for easy
consultancy purposes.
Hiring of employee
 Decision to hiring of employee:
when new employees are to be hired in the company, all
the arrangements for this start month before.
All the candidates undergo critical scrutiny and many
interviews are held for their selection.
Training of Employee
In Atlas Honda the new employees undergo special
training sessions. For this purpose different training
course are to be offered by the organization.
For example:
• F-Course
• A-Course
F-Course
F-Course stands for Fundamental Course.
 It’s a training course for the new comers of the
company which help them get fit into the new
environment of the organization.
 Hence the performance of the employees is
enhanced in technical terms.
A-Course
A-Course stands for Associate Course.
 It’s a next level course for the new comers. This
course is offered to the candidates who have
successfully gone through the F-Course.
 It is more advanced course which help company
associates to bring more efficiency and accuracy in
their work.
Objectives of Organization
 Commitment to provide high quality
motorcycles & parts.
 Right work in first attempt and on time.
 Maintain and continuously improve quality.
 Training of manpower and acquisition of
latest technology.
 Safe, clean and healthy environment.
 Market leadership and prosperity for all.
Organizing
 Organizing of resources
 To encourage team work
 Arrangement of proper training
 Determine rules and regulations
Organizing of resources
 Human Resources
 Time Resources
 Financial Resources
 Effective management of assets
Strength
• Organizational culture
• Good Corporate Image
• Qualified and well trained staff
• High Quality Products
• ISO Certified
• Resale value
• Customer Care
• Motivated, loyal and skilled employees
• Large Market share and volume
• Experienced, developed and loyal service dealers network
• Availability of Spare parts
• Best training facilities
• Best warranty system
Weakness
• Electric shortfall
• High Price of Products
• Political instability
• Low per capita income of public
• Increasing Prices of Oil
• Rising inflation
• Lack of excellent marketing
Opportunities
• Exploration of new markets.eg. Srilanka, Africa etc.
• Stabilize the improve process of export to Afghanistan,
Srilanka, and Bangladesh to capture more market share.
• Create loyal customer by various customer oriented activities/
services.
• Newly developed Areas/Markets (e.g. Gawader)
• Industry expansion
• Technology upgrading
Threats
• Competitors follow up to AHL’s dealers and offering
various incentives.
• Chinese cheaper products challenges
• Strong competition from competitors in near future
• Instability of Government
• Energy crisis
• High rate of Taxation