PLACE

• Westside has most of its stores in malls and few exclusive showrooms in big
cities.
• Westside stores are located very near to its main competitor Pantaloons in all
major cities.
• Westside has its head office situated in Mumbai.
• All stores get their stocks every week on Friday from Mumbai.
• In some prime areas in Delhi, Westside built an exclusive showroom to cater to
the needs and demands of women.
• The location of the store also depends on the target audience and the kind of
merchandise to be sold.
• The company has already established 36 Westside departmental stores in
Ahmedabad, Bangalore, Chennai, Delhi, Gurgaon, Ghaziabad & Noida (to be
considered as 1 city), Hyderabad, Indore, Jaipur, Kolkata, Ludhiana, Lucknow,
Mumbai, Mysore, Nagpur, Pune, Rajkot, Surat, Vadodara and Jammu.
 TRADE ZONES
Primary Trade Zones- The nearest 3 to 5 km range from Westside store,
generates more than 70% customers. The area covers
-a huge traffic and working professional
-also nearer to colleges, targeting the students.
• Types of Locations
Freestanding/ Isolated Store Part of a Shopping Center
Population Size and Traits
• The major traffic was of girls and ladies, and only few men. The age group which
was prominent was 18-26yrs.

Parking Availability
Availability of Parking Space is one of the major construction when it comes to
deciding location of any store.
Westside has clearly understood this concept and dedicated a special area for
parking.
 PROMOTION
• 'Fashion Logy'. -The campaign is designed to guide and
aid on dressing smart, styling and accessorizing.
• Promotes on-ground activities and promotions designed
to interact with the consumer about their style.
• Westside does its regular brand building through
advertisements in the media with brand ambassador
like Yuvraj Singh and other young models
• More important are its in-house promotions, The
promotions are mostly theme based, with decorations
to match, live bands and other attractions.
• external communication through advertising.
 Club west card program
• Club West, a customer loyalty programme launched in May 2001.
• The 30,000-plus members of this club get rebates at restaurants and on holiday
packages from the Taj Group of Hotels, home delivery of alterations, and best of all,
special shopping hours on the first day of any discount sales event organized by the
chain.

Important benefits of club west card

Earn every time you Shop
Redeem your points: 1 Clubwest point = Re 1
Birthday Discount: A 20% discount* that you can use for a one-time up-to-Rs.20000 shopping spree
in your birthday month. Click here for more details
No-question Exchanges
• In-house Promotions
• In-house promotion is done through
• display media using signs and posters to attract customer to new and
discounted products.
• Various sales promotion incentives are provided to customer like coupons
and next purchase discounts. No-question exchanges, redeemable points
and free home delivery for card holders also helps in improving the
shopping experience.
• External Promotions
• For the year 2014, Westside used Rs 33.68 Crores for advertisements.
Often, there are various offers mentioned by Westside in their ads.
Currently, Westside has no celebrity endorsement as compared to 2002,
when they signed Yuvraj Singh as their brand ambassador.
• High intensity marketing through social Media like Facebook.
•