By

- DINESH REDDY
 Commercial

Hospitality
Real Retail
2017- 120 2030- 1
Estate Billion trillion

Housing
 121 years Net Profit-
of legacy Rs 235cr
(2017) 879.39 806.13

426.71 512.38 403.46

227.44 145.17 142.11 284.34 313.56 239.48
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

2016 – The
2010- IPO largest
launch publicly listed
real estate
company 1 2 3 4 5 6 7 8 9 10 11

Year Amount

Net
EBIDTA-
Revenues-
Rs 503
Rs 2397cr
cr(2017)
(2017)
KESHAV PIMPRI
HINJEWADI
NAGAR CHINCHWAD
Roles And Responsibilities
 TOWERS
LOCATION &
STRUCTURE

TYPOLOGY PLOT AREA

USP CARPET SIZES

WEEKNESS COMPLETION
DATE

STRENGTHS
Competitor analysis Key project and summary
Lodha Belmondo Address ONE Kunal Iconia Runal Gateway Little Earth -Masulkar city

projects

Near Mumbai Pune Expressway, Near Mumbai Pune Expressway,

Location Gahunje, Mamurdi Ravet, PCMC Kiwale-Mamurdi Road
Mamurdi Mamurdi

Type of project 1 RK,1,2,3,4 BHK, VILLA 1 RK & 1 ,2,3 BHK 2,& 3 BHK 1,2, 3,4, BHK 2 & 3 BHK

Plot Area 100 Acres 3.82 Acres 8 Acres 5.25 Acres 13 Acres

No. of towers & structure 25 Towers 51 Tower 8 Towers 4 Towers 13 Towers

Unit total Carpet Sizes
(in sq.ft.)
1 BHK – 492
1 BHK – 448 2 BHK – 701
2 BHK –992/ 1000 / 1298 2 BHK – 835 2 BHK –656 / 667
2 BHK - 445 / 544 3 BHK – 994 / 1020
3 BHK – 1322 / 1459 / 1750 3 BHK -1024 / 1040 3 BHK - 782 / 921
3 BHK - 633 / 671 3 BHK villa - 3696
4 BHK - 2021

4 towers - Ready to move

2 towers - Ready to move
Completion Date Ready To Move Jun- 2023 4 towers - Feb 2021 Dec 2019
11 towers - May /2020
Competition analysis Key project and summary
FINDINGS

PROMOTIONAL STRATEGIES OF PROFESSION WISE CUATOMER

66GODREJ
129 37 8 SEGMENTS
2
103
1% 1%

628 12%
5%
218

41

162
30 20 81%

Activations- Roadshow/ Society Channel partner

Corporate Emailer
Digital/ Web Existing Customer
Call Centre Outdoor/Hoarding
Print/ Newspaper Radio
Word of mouth Walk In
Referral Tradeshow/ Exhibition
SMS Service Business Professional Retired Others
FINDINGS (2/3)

PURCHASE PURPOSE Flat type segmentation

0%
3 bhk
4% 24%

96%

2bhk
76%

Investment Second Home Stay

2bhk 3 bhk
FINDINGS(3/3)

Number of visits

536

327

111 125
77 84
66

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

Learnings
• How to prepare cost sheet
• How to conduct BTL activities
• Competition analysis
• Customer handling
• Corporate sales
• Corporate events
• Micro market study and analysis
Competitive Site Office Corporate Lead
Sites Visits Handling Activities Generation
In depth
Product knowledge of the Exposure to
Customer Pitching
Differentiation project and the corporate world
product variants

Communication Better confidence Consumer

Market Knowledge
skills level psychology

Customer
Market study
Engagement

Crowd
Management