LITERATURE REVIEW

 Growth of Food Tech: A Comparative Study of Aggregator Food Delivery Services in India
Mr. Mustafa Abbas Bhotvawala, Nishant Bidichandani, Harsh Balihallimath and Dr. M. P.
Khond. (2016)
 The study compares growth and operating strategies of four such aggregator food
delivery companies in a booming Indian market (Swiggy, Zomato, FoodPanda, and
TinyOwl).
 A combined result of a SWOT analysis along with a comparative analysis of models found
that there are a few bottlenecks to early food aggregator services.
 a) Scalability
 b) Innovation
 c) Cash-burn
Innovative strategies of startup firms in India -
A study on online food delivery companies in
India.
 This paper discusses and analyses the type of online delivery service
Dr. vijaya
modelsLakshmi kanteti
of four different (2018)
companies like swiggy, zomato, food panda
and Fassos.
 Full customer transparency: Food delivery companies will have to
be able to match their level of service and transparency, via
Smartphone. In addition, they help businesses optimizing routes and
managing their fleet in real time.
 Drone delivery
 The top most valued, unexplored and toughest model is the home
cooked food model. This is truly where the greatest potential lies
and innovation can spin off this industry in a wholly new direction.
Key Success Factors of Online Food
Ordering Services: An Empirical Study
Zulkarnain Kedah , Yusof Ismail, A.K.M. Ahasanul Haque &
Selim Ahmed
 This (2015) the determinants of the customer ordering
study examines
experience, which include website trust, customer satisfaction and
loyalty.
 Results suggest that online food ordering companies have to
emphasize on information quality, website design, security/privacy
and payment system towards their customers in order to increase
the level of web trust and satisfaction
Customer Perception and Satisfaction on
Ordering Food via Internet, a Case on
Foodzoned.Com, in Manipal
 The study was aimed to investigate the student’s perception, behavior and
satisfaction of online food shopping and provide solutions to online sellers based
H.S. Sethu, Bhavya Saini (2017)
on the results of the research.
 Most of the respondents disagree to the fact that online websites charge high
delivery fees. All respondents were aware about food zoned website. Almost all
customers felt safe paying online. It was also found that customers buying
decision gets affected by the opinions and experience of friends, family and
discussions on online forums
A Study on Customer’s Attitude and Perception
towards Digital food app services
Dr, Neha parashar ,Ms. Sakina ghadiyali (2017)
 The main objective of the paper was to understand the relation
between facilities and the purchase behavior.
 At the time of this study cash on delivery was the most preferred
option of payment by the respondents but other digital techniques
were also in the growth stage. It also discusses that the firms must
also make sure that the apps are comfortable and user friendly.
A Study on the various food ordering apps
based on consumer preference
Mrs.
 I.karthika,
In this Miss.found
paper it was A.Manojanaranjani (2018)apps
that online food ordering nowadays become fast
moving in India, people do not find adequate time to go for ordering food,
because of fast pace of life. It gives a different experience and consumer can
make the food ordering more fashionable over the internet as they getting used
it and becomes more enjoyable and easier.
A Study on Impact of Online Food delivery
app on Restaurant Business special reference
The main objective of this research was to study the impact of zomato and
tozomato and swiggy
swiggy on restaurant business.
Dr.Mitali Gupta (January 2019)
 The changing urban way of life of the normal Indian is sufficiently emotional to
be ideal for the food-on-the– go and fast home delivery models to develop at
higher rates.
Consumer Perception towards ‘Online
Food Ordering and Delivery Services’:
an empirical study
The aim of this research paper was to discuss the consumer’s
perception towards the online food ordering and delivery services in
Pune.
 It was concluded that Zomato gained positive opinion of majority of
the consumers in comparison to other service providers. It was
mainly because of their better on time delivery and better
discounts. Zomato has been in the first position in online food
delivery service provider and if it includes the minor improvements, it
will sustain its upper hand in forthcoming future.
Consumer's Perception on Online
Food Ordering
 In this research paper, two objectives were set for study. The first one
was to identify the factors which influence the consumer to order
food online and the other one was to know the consumer
preferences on online food ordering services provider.
 The study highlights the fact that youngsters are mostly poised to use
online food ordering services. The study also reveals that the price of
the products, discounts and special offers have the most influencing
factor on online food ordering. The second most influencing factor
was the convenience, the next most influencing factor was on-time
delivery.