Lataguri

Best Holiday Destination

 OBJECTIVE
1 Promote Lataguri as an ideal holiday destination

2 To increase tourism in Lataguri

3 Enhancing business for the hospitality industry in the city

4 Positioning Lataguri as a travel

destination
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Campaign Design
The campaign for Lataguri will be created after carefully studying
the following factors:

1 The travel industry and its growth structure

2 classifying the target market

3 The attributes of domestic travellers

4 Selection of channels that influence travelling behaviour of our target market

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Travel Industry
- industry is on an acceleration path
- set to grow at 11-11.5%
-set to grow at 48 billion dollars by 2020
- air travel biggest contributor to domestic travel
-digital media will also play a huge role in
booking planning and researching travel plans
-hotel industry set to grow at 13% to 13
billion dollar
- every 1 in 3 rooms will be booked online

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Attributes of traveller

1 Spends around 1 to 1.5 months in planning

2 Researches more then 10 - 15 online touchpoints before booking

3 checking availability, comparing prices across different providers

4 important influencers - online travel agents, search engines and maps

5 both online and offline sources important

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pleasant
climate Consumer Preferences
less
populated
good
sightseeing
options

adventure

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Concept 56
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Promoting Lataguri on the following concept 18

1 a place in the natures lap

2 away from hustle and bustle of the city

3 treks , national parks & adventuring the wild

4 a place to rejuvenate and detoxify yourself

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Target Market logo

families young adventure Corporate

couples seekers

Client 1 Client 2 Client 3 Client 4

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Catering to different audience

2008

Families
• Peaceful environment, sightseeing and 12
2013 40 2009
nature will be promoted while catering
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to families
• promotional plan will take care that
family travelers identify with Lataguri as
a destination where they can relax,
enjoy nature and have a gala time. 22 11
2012 2010
Couples
• Lataguri will be promoted as adventurous Wild life and
Market 1
a romantic getaway 42
Market 2
• promotional plan will take care that couples identify 2011
Market 3
with Lataguri as a romantic getaway 9
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Digital Media PR & Print Ads

Video
Promotion
Channels
Tie-ups with
travel agents

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Digital Media
social media
channels

Facebook, Instagram
and YouTube

Google search engine will be used for promoting

Lataguri as a travel destination and for regular
advertising among online consumers
identifying major e-commerce portals and Placing
Lataguri resorts among them

Managing online reputation and feedback from

customers who have already visited
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PR & PRINT ADS

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Travel bloggers are a huge source of influence today

Tie ups with leading travel bloggers to promote Lataguri among
their audience
Advertorials in leading news papers among tier 1 and tier 2
cities for promotion

The major cities from where domestic travel happens

will be identified They will be divided into zones and print
ads will be carried out zone wise to create a positioning for
Lataguri in one zone at a time

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Video Promotions logo

- Travellers get more influenced by what they

experience in video films of different travel
destinations
- Short video films will be created and promoted
on social media
- Every film will focus on one aspect of Lataguri
to capture audience attention
- one full fledged promotional video will be made
for tourism promotion
- A short TVC will be created to promote on relevant
channels

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Expected Outcome

1. Increase in Lataguri
tourism
2. Positioning Lataguri as
the next big travel
destination
3. Drawing attention
towards resorts based
in Lataguri thereby
increasing sales

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Resort Owners Group logo

Hidden Agenda
• The promotional campaign will take care that the resorts in Lataguri get a proper
mention in advertising
• The campaign will indirectly highlight the resorts and position them as the perfect
holiday stay at Lataguri

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GET IN TOUCH
Address
T1/T3, RIDDHI SIDDHI, JAIPUR

Cell
+91-80036-28888
+91-98290-34797

E-mail
info@dekho.co

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Thank You!