What is Digital Marketing?

● “Digital Marketing” is the process of building and maintaining customer

relationships through online activities to generate sales and/or capture
customers that are searching on the internet for answers.
● Digital Marketing encompasses all marketing efforts that use an electronic
device or an internet.
● Digital Marketing is a combination of Push and Pull Internet technologies.
● Digital Marketing provides immediate reporting and feedback while using the
internet to both Push and Pull marketing content.
Why Digital Marketing?
● One-thirds of Indian Consumers are Online.
● Mobile and internet technologies are being adopted even faster than expected.
● The speed and straightforwardness with which digital media transmits data and
support a business is astonishing.
● Digital Marketing campaigns are measurable(assuming data is reliable).
● Online campaigns generate more immediate sales.
● Online tools and analytics are less expensive than traditional methods.
Benefits of Digital Marketing
➢ Reach the right audience.
➢ Puts the consumer in control.
➢ Provides convenience.
➢ Drives brand loyalty.
➢ Reduces the selling cycle.
➢ Builds your brand.
➢ It is measurable.
➢ It is cost effective.
➢ Maximize return on investment.
Pay Per Click (PPC)
● Pay Per Click(PPC) is a type of online sponsored advertisement and a model of
internet marketing i which advertisers pay fee each time one of their ads is
clicked.Essentially, it's a way of buying visits to your sites,rather than
attempting to “earn” those visits organically.Search Engine advertisement is one
of the most popular forms of PPC.
● It is very fast and we can get targeted visitors within hours which eventually
leads to high profitable results.
● Great testing Platform.
Search Engine Optimization(SEO)
● Search Engine Optimization(SEO) is the process of getting traffic from “free”
“organic” or “natural” listings on search engines.
● SEO can be understood as process of optimizing the structure,design,and
content of your website so that Search engines can index them accurately and
position sites in the top results of SERPs.
● SEO is categorized as :

1.On Page Optimization.

2.Off Page Optimization.

Social Media Marketing(SMM)
● Social Media is a medium or instrument for communication.
● SMM incorporates marketing strategies that use social media channels as
marketing tools for optimizing exposure of a brand,targeting
audiences,conversions and returns.
● Social Media marketing is becoming a lot popular for the mass.
● The success of a social media marketing campaign is based on “Personal”
interactions between the user and business.
 Survey-(a brief survey on digital marketing)
Gender of Respondents Age of Respondents
Reviews of Respondents

● This marketing process is good than offline marketing and easy time saving process also.
● It is growing platform.
● Highly expanding over a small period of time
● It'll save time definitely..And moreover bargaining would not be done so that the original producer's profit rate will not be
affected. It's a good going altogether.
● It is very fast growing marketing.It deals with business of all type at affordable price. Although it has global reach, a website
allows to find new market and trade globally at very small investment.
● Cool
● No idea.
How has Digital Marketing Evolved over the years?
 Conclusion
Through this project we learnt a lot about various aspects of digital marketing.The
research and practice of digital marketing is improving with the advancement of
technology.The strong visibility of the organizing or the brand through digital
marketing allows the consumers to develop perceived knowledge about the brand.

In the data collected through the survey we observe that digital marketing is
becoming a lot popular with the advancement in technology and is gaining
preference over offline marketing.

In simple Digital Marketing is “Achieving marketing objectives through applying

digital technologies and media.”
Thank
You