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Contemporary Human

Resource Management
Abyan Albiruni (19016181)
Agisti Handayani Mahmudah (19016188)
Assyifa Fauziah Nanda Putri (19016170)
Geraldus Darence (19016199)
Taufiqurrahman (19016094)
Strategy Map
Key Performance
Indicator
Objectives Measures Target Initiatives

Expand revenue from new resources % profit growth per year 5% per year Develop budget plan to utilize yearly fee
Finance Increase asset Current asset Increasing current asset by 2% next year Outsource external asset management
Collaborating with external parties and to look for
Collect funds to increase number of advertisementMarketing budget Increase marketing budget by 10% next year more investment
% of search volume data in Developing creative advertisements in various
Increase brand awareness google adwords Increase 5% search volume data next year media
Enhance post-purchase relations with the Number of continuing relations Marketing program through advertisement and
Customer customers with customers At least 20% continuing post-purchase relations customer relationship
Involving customer feedback towards improving Receiving at least 25% feedback from total purchase Design and develop a creative online feedback
the products and company Number of customers feedback activities platform that will attract people to fill them out
Work with other stakeholders and other parties
Global Partnership Number of new partnership Get 10 new partnership per year with necessary expertise globally
Business Register all new product development patents from
Process Innovation Process Number of patent registered 250-350 new patent registered per year all Unilever branch
number of agricultural raw materials sustainably Collaboration with multi-stakeholder partners
Sustainable Business Process Number of waste sourced increased by 4% related to the process
Give bonus accordingly to the increase of the
Increase employee productivity % of number produced product Give overtime bonus accordingly productivity
Learning & Form up the group of work that come from
Growth Diverse team for new product development % of staff diversity 40% of staff diversity different origins

Acquire effective managers % of key goals met 80% of key goals met Incentive for achieving over the target

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