By- Amrit Kumar Pradhan Introduction The mobile phone industry is growing at an incredible pace with no sign of a slowdown, and the Indian mobile market is one of the fastest growing markets in the world. A new kind of health disorder in this category among adolescents, “smartphone's addiction/abuse/misuse” is now challenging health policy makers globally to think on this rapidly emerging issue. Indian adolescents are affected by this high smartphone engagement and it often leads to continuous switching from one handset to another. Another finding is about the rise in trend of having the latest smartphone which is expanding like a big tsunami wave among the youth. A total number of 250 young adults comprising of both students and working professionals from various reputed colleges and companies in Rourkela were surveyed and their responses were analyzed using SPSS 20. Literature Review Brand Loyalty and Switching: An Empirical Study on Mobile Phone Usage Among Young Indian Adults by Shampa Nandi , Assistant Professor of Marketing, RJS Institute of Management Studies, Koramangala, Bangalore, India J. K. Pattanayak, Head of the Department, Department of Management Studies, Indian School of Mines, Dhanbad, Jharkhand, India March 3 2015
Assessment of Smartphone Addiction in Indian Adolescents: A
Mixed Method Study by Systematic-review and Meta-analysis Approach by Sanjeev Davey and Anuradha Davey 2014 December Literature Review Brand Loyalty and Switching: An Empirical Study on Mobile Phone Usage Among Young Indian Adults by Shampa Nandi , Assistant Professor of Marketing, RJS Institute of Management Studies, Koramangala, Bangalore, India J. K. Pattanayak, Head of the Department, Department of Management Studies, Indian School of Mines, Dhanbad, Jharkhand, India March 3 2015
Assessment of Smartphone Addiction in Indian Adolescents: A
Mixed Method Study by Systematic-review and Meta-analysis Approach by Sanjeev Davey and Anuradha Davey 2014 December Literature Review
A Study to Evaluate Mobile Phone Dependence Among
Students of a Medical College and Associated Hospital of Central India by Sanjay Dixit, Harish Shukla, AK Bhagwat, Arpita Bindal, Abhilasha Goyal, Alia K Zaidi, and Akansha Shrivastava.