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A Study on Mobile Phone usage among

Young Adults in Rourkela

Brand Loyalty and Switching


By- Amrit Kumar Pradhan
Introduction
The mobile phone industry is growing at an incredible pace with no sign of a slowdown,
and the Indian mobile market is one of the fastest growing markets in the world. A new
kind of health disorder in this category among adolescents, “smartphone's
addiction/abuse/misuse” is now challenging health policy makers globally to think on
this rapidly emerging issue. Indian adolescents are affected by this high smartphone
engagement and it often leads to continuous switching from one handset to another.
Another finding is about the rise in trend of having the latest smartphone which is
expanding like a big tsunami wave among the youth. A total number of 250 young
adults comprising of both students and working professionals from various reputed
colleges and companies in Rourkela were surveyed and their responses were analyzed
using SPSS 20.
Literature Review
Brand Loyalty and Switching: An Empirical Study on Mobile
Phone Usage Among Young Indian Adults
by Shampa Nandi , Assistant Professor of Marketing, RJS Institute of
Management Studies, Koramangala, Bangalore, India
J. K. Pattanayak, Head of the Department, Department of Management
Studies, Indian School of Mines, Dhanbad, Jharkhand, India
March 3 2015

Assessment of Smartphone Addiction in Indian Adolescents: A


Mixed Method Study by Systematic-review and Meta-analysis
Approach
by Sanjeev Davey and Anuradha Davey
2014 December
Literature Review
Brand Loyalty and Switching: An Empirical Study on Mobile
Phone Usage Among Young Indian Adults
by Shampa Nandi , Assistant Professor of Marketing, RJS Institute of
Management Studies, Koramangala, Bangalore, India
J. K. Pattanayak, Head of the Department, Department of Management
Studies, Indian School of Mines, Dhanbad, Jharkhand, India
March 3 2015

Assessment of Smartphone Addiction in Indian Adolescents: A


Mixed Method Study by Systematic-review and Meta-analysis
Approach
by Sanjeev Davey and Anuradha Davey
2014 December
Literature Review

A Study to Evaluate Mobile Phone Dependence Among


Students of a Medical College and Associated Hospital of
Central India
by Sanjay Dixit, Harish Shukla, AK Bhagwat, Arpita Bindal, Abhilasha
Goyal, Alia K Zaidi, and Akansha Shrivastava.