Row Labels Count of Gender

Female 16

Male 14

Grand Total 30

Total

47%
Female
Male
53%
Row Labels Count of Age(In years)

15-25 6

25-45 16

45-65 8

Grand Total 30

Total
Total

16

15-25 25-45 45-65

Row Labels Count of Qualification
Graduate 14
High School 2
M.phil 2
Matriculation 3
Ph.D 1
Post Graduate 8
Grand Total 30

Total
Total

14

3
2 2
1

Graduate High School M.phil Matriculation Ph.D Post Graduate

Row Labels Count of Occupation

Homemaker 1

Retired 1

Self-employed 6

Service 11

Student 11

Grand Total 30

Total

3%
3%

20%
37%
Homemaker
Retired
Self-employed
Service
Student

37%
Row Labels Count of Average Family Income(in Rs/annum)

3-9 Lakhs 17

9-15 Lakhs 8

Below 3 Lakhs 5

Grand Total 30

Total

18

16

14

12

10
Axis Title

0
3-9 Lakhs 9-15 Lakhs Below 3 Lakhs
Total 17 8 5
Sum of How much on an average do you Spend on fashion apparels on an annual basis?(in Rs.)

936000

Total

1000000

900000

800000

700000

600000
Axis Title

500000

400000

300000

200000

100000

0
Total
Total 936000
Sum of How much on an average do you spend on Fashion apparels from Nike on an annual basis

336000

Total

350000

300000

250000

200000
Axis Title

150000

100000

50000

0
Total
Total 336000
Row Labels Count of What is your purpose behind purchase of Nike product?

For Gifting 2

Keeping up with Fashion Trends 8

Need Fulfilment 9

Specific Occasion 11

Grand Total 30

Total

7%

36%
27%
For Gifting
Keeping up with Fashion Trends
Need Fulfilment
Specific Occasion

30%
Row Labels Count of How often do you visit a Nike store?

Once in 3 months 10

Once in 6 months 20

Grand Total 30

Total

33%

Once in 3 months
Once in 6 months

67%
Row Labels Count of How often do you purchase products from Nike store?
less than once in a year 3
Once in a months 2
once in a year 4
Once in four months 9
once in six months 8
Once in two months 4
Grand Total 30

Total

10%
13%

7%

less than once in a year

Once in a months
13% once in a year

27% Once in four months

once in six months
Once in two months

30%
Row Labels Count of What encourages you to shop from Nike?
Advertisements;Quality 1
Advertisements;Quality;Family/Friends 1
Advertisements;Quality;Family/Friends;Brand name 2
Advertisements;Quality;Price;Family/Friends 1
Advertisements;Quality;Price;Family/Friends;Brand name 5
Family/Friends 1
Quality 3
Quality;Brand name 2
Quality;Family/Friends 1
Quality;Family/Friends;Brand name 3
Quality;Price 3
Quality;Price;Brand name 5
Quality;Price;Family/Friends 2
Grand Total 30

Total
Advertisements;Quality Advertisements;Quality;Family/Friends
Advertisements;Quality;Family/Friends;Brand name Advertisements;Quality;Price;Family/Friends
Advertisements;Quality;Price;Family/Friends;Brand name Family/Friends
Quality Quality;Brand name
Quality;Family/Friends Quality;Family/Friends;Brand name
Quality;Price Quality;Price;Brand name
Quality;Price;Family/Friends

3% 3%

7% 3%
7%
17%

17%
10%

10%
10% 3%
7%
3%
Tick the following factors based on their importance while purchasing
a Nike product.(1-Not at all important, 5-very much important)
According to me, my shopping experience at Nike is
As a shopper I am...