PROPAGANDA

DEVICES
The following information/ samples came from Propaganda Devices & Techniques.
Choose the letter of the correct answer.
A. Glittering Generalities C. Plain Folks E. Bandwagon G. Transfer

B. Name-calling D. Testimonial F. Card Stacking H. Propaganda

_____13. It uses nice words like goodness or patriotism.
_____14. This helps spread information whether it’s true or not.
_____15. This helps a person imagine him/herself as part of the picture.
_____16. It uses famous persons to endorse a product or to promote a person.
_____17. This deliberately misrepresents something to manipulate the audience.
_____18. It has a tag line that you will be left out if you will not utilize their product.
_____19. This is a technique used to portray as an ordinary citizen to their audience.
_____20. This device uses offensive names to win an argument from a person /
product.
Name-calling
Name-calling:
Trash-talking another
product or person
Glittering Generalities
Glittering Generalities:
Words of praise for
product or person; nice
words like goodness or
patriotism
Examples:

1.Things go better with coke.

2.Find magic in Enchanted Kingdom…

3.Strike up for the new world!

4.Gatorade always win!

Transfer
Transfer:
An appeal that helps a
person imagine
themselves as part of a
picture
Examples:

1. Manny Pacquiao trains very hard for his fight but he feels pain
every training, so he takes Alaxan FR to relieve the pain.

2. Coco Martin loves to drink coffee in giving himself satisfaction;

he prefers to use Nescafe.

3. Kris Aquino loves to travel. She wants a comfortable way

during her travel in many places, so she prefers Philippine
Airlines in travelling around the world.

4. Kathryn Bernardo has a fair skin, she wants to achieve a white

complexion, so she uses Olay products to achieve it.
Testimonial
Testimonial: A famous
person recommends a
product or a political
endorsement
Plain Folks
Plain Folks:
Appeals to regular people
and their values such as
health, family and
patriotism
Examples:

1.The first example is an everyday baby

promoting different foods.

2.A litte boy that could be anyone is

advertising OREO.

3.SUBWAY has a man promoting them by

saying if you eat SUBWAY you will lose
weight.
Card Stacking
Card Stacking:
Manipulating information to
make a product appear better
than it is, often by unfair
comparison or omitting facts
Examples:

1.Creamsilk conditioner can give hair a smooth

and silky appearance.

1.A politician just happened to be in town when

a new school is opening so they just stay in, hi
jacking the press for their own means.

2.A brand of snack food is loaded with sugar

then commercial may boast that product is low
in fat which implies that is also low in calories.
Bandwagon
Bandwagon:
Influencing people by telling them how
everyone is using the same product or is
true to the same ideology. This
encourages people to take the same
course of action.
Examples:

1. Pepsi commercial that pushed forth the slogan “ the choice of a new
generation.”

2. On the commercial you see that as one person takes out their phone
another person does until everyone in the balcony has a 7 mobile phones
out to capture dancing. This commercial would make viewers think that
everyone in the dance is supporting iPhones.

3. In a commercial of Proactive skincare, it uses an assertion like

“Philippine’s #1 skin care product” to group proactive with the entire
country.

4. An ad of Macs that says “real mean use Macs” this is bandwagon because
it is saying that men should be own Macs or else they wont be “real”
men.