Professional Documents
Culture Documents
Andrea Baril
Ashley Cleary
Sylvia LaBrie
Marie-Michele Lachance
05/03/2012
Company Overview
Overview
• The Founder
• Growth
• Location Map Strategic Plan
• Walt Disney’s Division • SWOT Matrix
• Space Matrix
Existing Mission • IE Matrix
• Grand Strategy Matrix
Proposed Mission and Vision • BCG
• Matrix Analysis
SWOT Analysis • QSPM
1971:
Walt Disney World Resort opens with the Magic Kingdom and two hotels near
Orlando, Florida.
1982:
1983:
Tokyo Disneyland, the first international Disney theme park, opens in Japan.
1987:
Disney Resorts:
1. California
2. Florida
3. Tokyo
4. Hong Kong
5. Paris
Walt Disney Divisions
Walt Disney’s Park and Resorts are not easily accessible which
leads people to associate Disney World with a costly trip
Opportunities
Critical Success factors Weights Rating Weighted Score Rating Weighted Score Rating Weighted Score
0.0 to 1.0 1 to 4 1 to 4 1 to 4
0 0 0
Book
Price/ Price/ Net Profit Value/ Debt/ Return on Return on Interest
Avg P/E Sales Book Margin (%) Share Equity Equity (%) Assets (%) Coverage
01-Oct-09 12.9 1.41 1.47 9.1 $18.55 0.38 9.8 5.2 9.6
01-Sep-08 14.2 1.69 1.85 11.7 $17.73 0.46 13.7 7.1 10.4
01-Sep-06 16.9 1.87 1.98 9.8 $15.42 0.43 10.4 5.5 7.5
01-Oct-05 22.2 1.58 1.82 7.8 $13.06 0.49 9.4 4.6 6.3
01-Sep-03 28.4 1.52 1.68 4.9 $11.82 0.57 5.6 2.7 3.4
Revenues $36,149.00
Diluted $1,875.00
Basic $1,856.00
Balance Sheet
Balance Sheet
Cont.
Selected Financial Ratios
2009 2008
Liquidity Ratios
Leverage Ratios
Activity Ratios
Profitability Ratios
Media Networks
High 3-4
Studio Entertainment
Total EFE Medium Consumer Products
Score 2-2.99
Parks and Resorts
Low 1-
1.99
Interactive media
Strategies:
Grand Strategy Matrix
Market Development
Market Penetration
Product Development
Forward Integration
Backward Integration
Horizontal Integration
Related Diversification
Unrelated Diversification
BCG
Matrix Analysis
QSPM Matrix
QSPM Cont.
Implementation
“Disneyland will never be completed. It will
continue to grow as long as there is imagination
left in the world.”
Walt Disney
Liquidity Ratios
Leverage Ratios
Activity Ratios
Profitability Ratios
Representatives
Community / Socially
Responsible
Operations/Processes
Financial
“ Who Owns the Media? Media Ownership Charts, Free Press”, Florence, MA,
<http://www.freepress.net/ownership/chart>
“ Stock Quote for Walt Disney Co – MSN Money”, page generated 9:55PM,
<http://investing.money.msn.com/investments/stock-price?Symbol=dis&ocid=qbeb>
“ DIS: Summary for Walt Disney Company (The) Common – Yahoo! Finance”
<http://finance.yahoo.com/q?s=dis&ql=1>