Einstein Lead Scoring • Einstein Lead Scoring analyzes all standard and custom fields attached to the Lead object, then tries different predictive models like Logistic Regression, Random Forests, and Naive Bayes. It automatically selects the best one based on a sample dataset.
Einstein Account Insights and Its Sources • Einstein Account Insights are created by analyzing many thousands of news articles each day, identifying major events and changes in accounts that are important to users. Einstein Account Insights monitors US-based news sources to surface merger and acquisition activity, plus signs of company expansion.
Einstein Activity Capture • Einstein Activity Capture works in the background to passively capture every email or calendar event sent or received. The captured emails and events are all displayed in the Activity Timeline, providing a history of the team’s relationship with a customer. • Once collected, Einstein Activity Capture associates emails and events with the right records in Salesforce, including Leads, Contacts, Accounts, Person Accounts, and Opportunities.
Einstein Automated Contacts • Analyze emails and calendar events, identify new contacts and any Contact Role relationships, and surface suggestions for automatically adding new records to your CRM.
MARKETING CLOUD EINSTEIN • Deliver the right content, to the right audience, on the right channel, at the exact right time with AI right where you work.
Einstein Recommendations • Increase average order values, convert more anonymous web visitors, and recommend the next best product, content, or offer faster for every customer on any channel.
Einstein Engagement Scoring • Predict consumer engagement with your email or website, discover insights about why consumers click or purchase, and drive smarter marketing using predicted behavior to segment, trigger journeys, personalize messages, and more.
Einstein Vision for Social • Using Einstein Image Classification, recognize logos, objects, food, and scenes in social images to discover new insights regarding your brand — like where certain products are being used — even if your name or keywords aren’t mentioned.
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