You are on page 1of 23

Problems of Wallpaper

Seams Open Stain Attached Tears when Moldy


Trimming

Marketing Template 1
Problems of Wallpaper

Bubble Loose End

Marketing Template
Wallpaper for Humid Condition
01
Humidity = 75 – 95% Temp. = 25 – 33C

02 Providing some resistance to moisture vapor from


diffusing

03
Marketing Template 3
Trends of Wallpaper for Humid Condition

01 02

Fabric-backed vinyl Micro-vented Vinyl

Marketing Template 4
Survey Data Statistic
Jobs Others
University Student Household Caretaker
Lecturer Entrepreneur Athlete
Employee Others

14%
12%

14% 43%

11% 63%
43%

Marketing Template 5
Survey Data Statistic
Wallpaper User Most Wallpaper Applied
Yes No 1% 0%
1%

20% 23%
Houses
Hospital
39%
Café
Office
Hotel
61% Toilet
22% Mall
33%

Marketing Template 6
Survey Data Statistic
The Use of Wallpaper Wallpaper Strengts
Lots of variety design Easy installation
3% 0% Easily replaceable Cheap
Paint substitute Make room comfort
18% Covering the stain
on the wall
Covering the crack
on the wall 29%
Beautify the room 38%
18%
Covering seepage
water on the wall 6%
61%
Maintain room
temperature 0% 16% 11%

Marketing Template 7
Survey Data Statistic
Damage Experienced

Leaving the glue marks when removing


Dirt easily attached
Sticky
Expensive
Thin Layer
Discoloration
Bubbled
Fungi Growth
Seams Opening
0 10 20 30 40 50 60 70

Marketing Template 8
Survey Data Statistic
How to Overcome the problems
1%

12%

27% Ignore it

Replace with new


wallpaper
Replace with paint

Fix it

60%

Marketing Template 9
Survey Data Statistic
Price per Roll Desired Resilience of
Wallpaper
6%
5%
Rp100.000 - Rp200.000
20%

Rp200.000 - Rp300.000 3 - 4 years


44%
57% 5 - 6 years
32%
Rp300.000 - Rp400.000 7 - 8 years

Rp400.000 - Rp500.000 36%

Marketing Template 10
Survey Data Statistic
Scale of Texture
Scale of Brightness
1 (Smooth)
1 (Dark) 2 (Pretty Dark) 3 (Pretty Brright) 4 (Bright)

2 (Pretty Smooth)
2%
16%
20%
9%
22%

31%

62% 38%

Marketing Template 11
Survey Data Statistic
Respondent's Expectation
2% 2% 2%
3%
Durable

Low Price
31%
19% Unique Design

Environmental
Friendly
Long-lasting Color
5%
Easy to Clean
4% 15% Water Ressistant
17%

Marketing Template 12
Data Interpretation
No. Questions Answers Needs

Covering the stain Water resistance


on the wall wallpaper

Covering the crack Thick Layer


on the wall
In your opinion,
1 what are the uses of Beautify the room Well design

wallpaper? wallpaper
Covering seapage Thick layer
water on the wall

Maintain room Thick layer


temparute
Marketing Template 13
What is the weakness of the wallpaper product that you use?

It is vulnerable to Low water Easily stained Hard to be cleaned


seams opening resistance

High durability Water resistance Hydrophobic Dirt resistant


wallpaper wallpaper material wallpaper

Marketing Template 14
What is the weakness of the wallpaper product that you use?

Moldy
Bubbled Expensive Discoloration
Microbial and
Water resistance Water proof
fungal resistance Wallpaper with
wallpaper wallpaper
wallpaper affordable price

Marketing Template 15
What is the weakness of the wallpaper product that you use?

Glue Marks Hard to be applied Thin layer Low adhesive

High durability
Easy to be applied Thick wallpaper Strong
Wallpaper
wallpaper adhesive ability

Marketing Template 16
What wallpaper properties do you need?

Anti Humid Cannot be peeled off easily Its color is not easily faded No Bubble

Water Resistant High adhesive Wallpaper with high Water Resistant


Wallpaper power color durability
Wallpaper

Sound proof Thick layer Odorless Glow in the dark


Sound proof Wallpaper Thick Wallpaper Microbial and fungal Glow in the dark
resistance wallpaper Wallpaper

Cheap Not Affected by water


Affordible price Water ressistant
Wallpaper Wallpaper

Marketing Template 17
How many Rupiah per roll are you willing to spend to
buy the wallpaper product?

Affordable Price
Rp100.000 – Rp200.000

> Rp200.000

Marketing Template 18
How long do you want for your wallpaper durability?

3 – 4 years High durability


Wallpaper

5 – 6 years

7 – 8 years

Marketing Template 19
What scale of wallpaper brightness do you want?

1 2
Dark Pretty Dark

4 3
Bright Pretty Bright

Marketing Template 20
Which scale of texture wallpaper do you want?

1 2
Smooth Pretty Smooth

4 3
Rough Pretty Rough

Marketing Template 21
If you want to buy wallpapers, where do you want
to buy?

Building
Wallpaper Material Home Decor
Stores Stores
Strores

Marketing Template 22
List of Needs
1. High Durability wallpaper 11. Thick wallpaper
2. Water resistant wallpaper 12. Various color of scale brightness
3. Dirt resistant wallpaper 13. Sound proof
4. Easy to clean 14. Easy to clean
5. Affordable price product 15. Cooling the room
6. Microbial resistant wallpaper 16. Various design product
7. Fungal resistant wallpaper 17. Glow in the dark product
8. Color durability 18. Various smooth of scale texture
9. Easy to be installed 19. Easy to be installed
10. High adhesive 20. Based on applicable regulations
11. High Durability wallpaper

Marketing Template 23