ADVERTISEMENT

A. Definition : a public promotion of some products or services.

B. The purpose :
To promote a product so that the reader buy a product.
To persuade reader to buy the product.
To influence …
To give an information to reader about the product/ service.
C. An advertisemet usually consists of:
 The name of product
 The selling points of product
 How to get the product
 Interesting design

D. Some expressions used in advertisement:

• 10% discount all items
• SALE
• WANTED
• Urgently required
E. The kind of advertisement:
Product
Job vacancy
Services
Lost and found
NOTICE : a simple information in the form writing/ pictures/ signs/ symbols
CAUTION : Simple information to avoid danger or risk of careful attitude or
way of behaving.
WARNING : Contains information in the form of warnings or directions that are
shown to the crowd and usually relates to things that are quite dangerous.
The Purpose:
a. To give instruction/to instruct people (untuk memberi petunjuk).
b. To give direction (untuk memberi arahan).
c. To ask people to… (untuk meminta orang supaya…..)
d. To give advice/to suggest/to recommend people to…… (untuk menganjurkan orang
supaya……)
e. To remind people to…: (Untuk mengingatkan seseorang supaya….)
f. To warn/to give warning (untuk memberi peringatan)
g. To ban/to forbid/to prohibit people to... (untuk melarang orang untuk….)