PRODUCT

Definition

The product is a good or service or the combination of the two that is made
available by the companies in the market for sale to the end consumer. It can be in
physical or non-physical form.

Every product is different in itself regarding size, colour, brand name, shape,
packaging, features, after sales services and much more. However, the difference in
the product is psychological, not physical.

E.g. Handbags, sunglasses, jeans, shoes, belts, etc.

 BRAND

Definition

The market is flooded with millions of products, the name, symbol, sign,
product, service, logo, person, or any other entity that makes you distinguish a
product from a clutter of products, is a Brand.

A brand is a combination of three things, i.e. promise, wants and emotions. It is a

promise made by the company to its customers that what they get after they buy
the company’s products? It fulfills all the wants of the customers. It is an emotion
to which the customers are attached to.

E.g. Gucci, Rolex, Nike, Reebok, Starbucks, Armani, Ray Ban, Apple, etc.
Basis for Comparison Product
A product is an item which is
Meaning
ready for sale in the market.
What is it? A product is What you need?
Brand
A brand is something which
distinguishes a product from other
products in the market.
A brand is What you want?

A brand has a distinguished

Uniqueness A product can be easily copied.
identity, that cannot be copied.

Created by Manufacturers Customers

Can it be replaced? Yes No
What they do? A product performs the functions. A brand offers value.

A product may be tangible or

Appearance A brand is intangible.
intangible in nature.
A product can be outdated after
Time Horizon Brand remains forever.
some time.
 Conclusion

At first instance, the two seems same, but if you start searching the
differences, then you will come to know their actual meanings. The
significant difference between product and brand is that a product is a single
entity, but there can be millions of products under a single brand. So, the
brand is a wider term than a product. The name of a product among people is
just because of the brand.