WELCOME

PRESENTATION ON
ON
PUBLIC PRIVATE PARTNRSHIP (PPP)
ATMA SANGRUR
 OBJECTIVE
SUPPORT
TO
GOVERNMENT FUNCTIONARIES
IN
AGRI-ALLIED EXTENSION
 NEED FOR EXPLORING DISSEMINATION
OF EXTENSION SERVICES
THROUGH NGO`s/
PRIVATE COMPANIES
Agriculture has scaled new heights by
becoming a highly technical profession in
terms of knowledge, skills and precision
inputs.
To day the major challenge is to achieve
the quantum jump in the productivity levels
by latest products and technologies
adopted by farmers through efficient
extension services.
Presently the agricultural extension is
limited to govt. system.
To meet out the upcoming challenges
in agriculture extension, strengthening
the extension services to farmers
through participation of Private
companies/N.G.O.`s is the need of an
hour.
ATMA Sangrur (Punjab) has made the
first venture to join hands with Private
companies/N.G.O.`s.
 INITIATIVES TAKEN
A meeting for exploring the scope of participation
of Private Companies for strengthening the
agriculture extension services to the farmers on
mutually agreed terms and conditions was held
on 26.10.05 at Sangrur.

Representatives from Private companies

have participated in the meeting. Dr. J.P.
Singh Joint Director (NATP) from Ministry of
Agriculture and Co-operation, GOI, New Delhi
and Dr. M. N. Reddy Director Extension,
MANAGE,Hyderabad have also participated.
ACTION TAKEN AND ACHIEVEMENTS
OBJECTIVES AND MOU:
•Support for Government functionaries in
Agri-Extension.
•Soil testing and advisory services.
•Organizing Awareness Camps for
technology promotion.
•Organizing Animal Health check up
camps.
•Publication of Literature in regional
language.
•Promotion of Agri-Extension through IT at
F.I.A.C. established by ATMA at block level.
 As follow up action M/s Chambal
Fertilizer and Chemicals Ltd. and M/s
Excel Crops Care Ltd. Submitted an
Action Plan for taking up activities on
cost sharing basis had submitted
their action plan which were
subsequently cleared by BTT,AMC
and ATMA Governing Board.
 METHODOLOGY
Letter of Intent was issued by ATMA to M/s Chambal
Fertilizer and Chemicals Ltd. and M/s Excel Crops
Care Ltd. for execution of activities under PPP mode
on following terms and conditions.
 Cost sharing will be on 50 : 50 % basis
 Initially whole cost on execution of activities will
be beared by Private partner
On submission of detailed report along with the
original bills 50% amount will be reimbursed
 The Private partner will not display any un-
recommended products on any activity execution
occasion
(A) Activities under PPP mode with M/s Chambal
Fertilizers Ltd.
Name of ATMA PPP Remarks if any
Activity share Share
Analysis soil samples 57860/- 57860/- 1052 soil samples and
of 3 blocks (Sangrur, reports has been
Sunam & explained with the
Bhwanigarh) related farmers
Animal Health 8934.95 8934.95 3 – The farmers have
Camps various been will awarded about
villages Khurana, the Animal Health
Aaloarkh ,Rogla management and care
Exposure visit of 20421/- 20421/- 3- The farmers were
Kisan Mela PAU exposure to the latest
Ludhiana, NDRI high yield verities ,
Karnal, & Soil Testing demons, techniques,
Lab. Shri Ganga and machinery in
Nagar Agriculture
Activities under PPP mode with M/s Chambal
Fertilizers Ltd.
Name of ATMA PPP Remarks if any
Activity share Share
Women 17468 17468 5- The House hold women
Empowerment has started the processing of
Programme on Value vegetables and Fruits for
addition of Fruit & examples pickles, jam,
Vegetables in Village squash and chatni etc and
Chhajli, Hakikatpura, starting the small packing
Balwar, Sangrur, sales at their domestic level
Dhandoli Khurd industries.
Farmers Training 2250 2250 3- The farmers were
Programme on nurtured with awareness
villages regarding the local problems
Tolawal,Rogla, of crops , new techniques in
Gehlan agriculture and introduction
of high yields varieties
Hon’ble Neeru Ohri, Chairing the Women Training
Programme under the PPP Chambal Fertiliseres &
Chemical Ltd, and ATMA, Sangrur.
Exposure Visit To PAU
Ludhiana from
Chambal Fertilisers and
Chemicals Ltd,
Farmer’s Interacting with the Agriculture experts
Exposure visit to Soil Testing Lab, Sri
Ganga Nagar from CFCL
Women Empowerment Programme on Vegetables & Fruit Processing
in Village Dhandoli Khurd from CFCL& ATMA Sangrur
 Animal Health
Checkup Camp on
Village Rogla from
CFCL & ATMA,
Sangrur
Public Private Partnership in Media
Public Private Partnership in Media
BENEFITS
Fear of thinking the entry of Private Enterprise in the
Public Extension Domain under PPP as Grave yard for the
future existence of Public Extension system waned away
slowly.

Farmer`s access to the extension functionaries have

improved
 Reimbursement of expenditure claim for the activities
executed by Private partner instead of advancing the money
have increased the mutual faith of the partners.

Coming together at the common platform for

technology sharing and dissemination to the common
client have increased the level of mutual understanding
CONSTRAINTS:
oSlow waning away of fear of
thinking the entry of Private
Enterprise in the Public Extension
Domain under PPP as Grave yard for
the future of Public Extension
system.
oLow compatibility at initial stages
during the execution of the activities
under PPP with the Private
Enterprise.
FUTURE PROGRAMMES UNDER PPP:
COST SHARING, 50:50
REIUMBURSEMENT OF EXPDT. AFTER
ACTUAL EXECUTION OF ACTIVITIES.
 PROVIDING COMPUTER OPERATOR FOR
AGRI-EXTENSION THROUGH IT, 100 %
WAGES PAID BY PRIVATE PARTNERS.
PARTICIPATORY APPROACH FOR
INVOLVING MORE WOMEN.