Professional Documents
Culture Documents
COMPANY’S VISION
COLLINGS AND PORRAS
SUCCESSFUL COMPANIES
• Have core values and core purpose that remain fixed while strategies
and practices adapt to endless change.
• How to preserve core while stimulating progress.
• Great companies understand the difference between what we should
never change and what should be open to change.
• Difference between what is sacred and that which is not.
• This understanding is tied into the ability to develop a vision.
VISON
• 10 to 30 years goals.
• Envisioned Future.
• Tangible, energizing, highly focused.
• Vision.
• Must translate the vision from words to pictures with a vivid description
of what it will be like to achieve your goals.
• Passion, emotion, and conviction are essential fuel dreams.
BEHAG