Professional Documents
Culture Documents
MAYOYAO, Ifugao—It’s fiesta time in the famed rice terraces of northern Luzon, and young
men in colorful tribal clothing pound ancient rhythms on brass gongs as wild boars squeal
ahead of slaughter.
The annual festivals, held in remote mountain communities after the planting of rice that is at
the core of their existence, are a vital way of passing centuries-old customs to the new
generation.
Those traditions are the soul of the Cordillera ranges, one of the Philippines’ most spectacular
regions where the Ifugao people are custodians of World Heritage-listed rice terraces.
But the stepped paddy fields, built 2,000 years ago and the highest in Asia, as well as the
Ifugao’s traditional lifestyles, are facing unprecedented threats amid the relentless forces of
modernity.
“There is a danger of these beautiful areas turning into urban jungles,” Edison Molanida,
World Heritage sites manager for the National Commission for Culture and the Arts, told
Agence France-Presse.
“One of the main threats is the rapid pace of development in the area. And by rapid pace,
we mean unmanaged development,” Molanida said.
In conferring World Heritage status on the rice terraces, the UN Educational,
Scientific and Cultural Organization (Unesco) describes the region as “a living cultural
landscape of unparalleled beauty.”
E. Social Interaction. The communicator is
not acting solely to meet his own needs.
There is a social aspect and an interactive
component rather than a controlling
component. In here, the communicator
shares attention with others.
Purpose Example of Social Interaction
Calling Says, “Sir” to get his attention.
Greeting Says, “Hi” or waves to a co-worker
Requests interaction/interactive
Pinch a co-worker who is snoring during a seminar.
activity
Comment/statement Says, “Nice” to a co-worker as he touches his suit.
Says, “Sir Mario, where is your report” when directly talking to
Naming
somebody.
If a co-worker tells the boss, “Monica is sick and can`t come to work”
Provides information/report
so the boss would know what to do.
Agree Gives positive head shake when asked if he likes the suggestion.
Express feelings Says “Congratulations” to a co-worker who got promoted.
Social routines Says “Thank you” when given an approval to a proposal.
Answers question Points in a direction when the boss asks, “Where is the document?”