Professional Documents
Culture Documents
Should it enter to
US market?
Mika
Hangameh
Cassie
Cyrus
AGENDA
Introduction of Wooden Bakery
Core Problem
Alternative solutions
Recommendation
Brief Story
Mr Edward Bou Habib
established Wooden
1969 First establishment
time line Bakery
Pull factor
Demographic factor : Middle Eastern communities in
US
Though competition among bakery
factories in US
Lack of market
research in US
Demand of US market
Unchanged expansion
strategy
High quality product
WHAT ARE THE SOLUTIONS ?
Discussion
time ….
ALTERNATIVE
SOLUTIONS
ADVANTAGES: DISADVANTAGES:
1. Acquiring the information of 1. Costly process(money & time)
2. Over-reliance; further considered
partners and current market
condition
2. Investigation company do the
market research→managers to
apply suitable market expansion
strategy
Company Acquisition
Advantages: Disadvantages:
1. account market 1. Considerable
revenue; at once;
share faster than
strain on wooden
operate its bakery’s finance
original brand 2. Using existed brand,
2. Keeping previous detrimental to
logistic strategy building own brand
culture
Cooperate with Well-established & -Known
Company
Disadvantages:
Advantages: 1. competitor for
o these well-established firms cooperation should
have the relatively perfect not be ignored
operation system
o help Wooden Bakery to be
known by society quickly
Change its current
strategy which is
previously used to be
applied in Lebanon advantages:
• beneficial for wooden bakery’s further growth in long term
• Control risk acceptable range
e.g :
Disadvantages:
• support its aggressive growth • the profit would be low
strategy • and this period may not be short.
DEMOGRPHIC
2014
CHICAGO INCOME
IN U.S DOLLARS
Recommendation for logistic
• Due to considerable amount of
products are needed