STAGES IN DEVELOPING A MARKETABLE PRODUCT

Gather Screening of the

Initiate
necessary gathered data
idea
data (Specialists)

Checking of the product Determination of the

development results and pre- Development of
immediate and ultimate
testing for marketability the product
marketing objectives

Organizing the manufacture Field test of the product on

of the first product, its marketability
prototype, or pilot project.

Standardization of the
Review of the
product criteria and the
Design
method of manufacturing
 QUALITY FUNCTION DEPLOYMENT (QFD)
Refers to:
a. Determining what will satisfy the customer.
b. Translating that customer desires into the target design
QFC is used early in the design process to help determine what will satisfy the customer
and where to deploy quality efforts. One of the tools of QFC is the house of quality, a
graphic technique for defining the relationship between customer desires and product or
service.
SEVEN BASIC STEPS
1. Identify customer wants.
2. Identify how the good/service will satisfy customer wants.
3.Relate customer wants to product hows.
4. Identify relationships between the firm’s how.
5. Develop important ratings.
6. Evaluate competing products.
7. Determine the desirable technical attributes, your performance, and the competitor’s
performance against these attributes.
ORGANIZING FOR PRODUCT DEVELOPMENT
(APPROACHES)

1. Traditional US approach is an organization with distinct departments.

 Research and Development department to do the necessary
research.
 Engineering department to design the product
 Manufacturing engineering department to design a product that can
be produced.
 Production Department that produces the product.
2. Assign a product manager to “champion” the product through the
product development system and related organizations.
3. Use of teams :
 product development teams
 design for manufacturability teams concurrent engineering
 value engineering teams.

4. JAPANESE APPROACH they bypass the team issue by not subdividing into
organizations.

Value Engineering (usually done by design engineers) or value analysis (usually

done by the purchasing department) means that everything that is made or
purchased is thought of as being made or bought to serve a particular purpose

$ output
1. Information Phase - getting all the available facts concerning the item
being studied.
2. Creative Phase
3. Evaluation Phase – ideas are refined
4. Program Planning – with a certain approach selected, the next step is
to develop the more promising ideas.
5. Reporting Phase- when value engineers have fully developed their
recommendations, they are ready to report the results to management
, to design and manufacturing engineers, and to others directly
concerned