INTRODUCTION TO PROFESSIONAL

COMMUNICATION
ITS PROCESS AND KINDS
Professional Communication
◦It is discipline to improve and deliver
effective communication refers to the
various forms of
speaking, listening, writing, and
responding carried out both in and
beyond the workplace, whether in
person or electronically.
The process
◦ Sender/Source(DESIRE)- purpose is to entertain, persuade, push to
action, inform, influence, educate.

◦ Message/Meaning(ENCODE)- must contains Clarity, Standardization,

Acceptability.

◦ Medium/Channel(SEND)- it may be a print, audio, electronic,

multichannel.

◦ Receiver(RECIEVE)- will be an Intrapersonal, Enter-personal, Public,

Mass Communication.
◦ Meaning(DECODE)- to Translate, Create Meaning, Relate To
Needs.

◦ Respond(FEEDBACK)- in making a respond

Be specific
Check your side
Invite discussion
Follow through

◦ Confirmation(CONFIRM)-
Keep it Short and Clear
And its kinds
◦ Verbal Communication- Effective professional verbal
communication includes the ability to speak fluently, to be
succinct yet thorough, to exude confidence and to
communicate in a manner appropriate for the occasion.

◦ Public Speaking- To be an effective public speaker, a

professional must be prepared to communicate with a
particular group of persons, thus preparing the speech to fit
the audience.
◦ Written Communication- They are efficient at utilizing all
forms of grammar and punctuation to add in-depth
meaning to their writing.

◦ Digital Communication- Social networking, emailing,

bloging, texting, internet conferencing and research
and teleconferencing are all forms of communication
that effective professionals must understand and
master.
 IMPORTANCE OF OF
EXCELLENT WRITTEN AND
VERBAL COMMUNICATION
SKILLS
◦Whether at work, at home or in a social
situation, good written and verbal
communication is vital in delivering
information quickly and clearly. It helps
avoid misunderstandings and prevent
confusion and time wasting.
Things we need to consider
◦Time is Money- The more time wasted because
of insufficient or inaccurate information being
passed between colleagues, the more money a
business will lose.

◦Clarity- When conveying information, you expect

the person or people you are addressing to
understand precisely what you mean.
◦ Interpretation- Without the help of body language and
vocal intonation to guide us particularly in an informal
sense, is open to a reader’s interpretation, which can
lead to huge misunderstandings.

◦ Confidence- If you hesitate and mumble when you

speak or, worse, say something untrue for the sake of
answering a question, then you will not effectively relay
your viewpoint or instructions.
“you can’t give what you don’t have”
-unknown