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• India is also second largest Smartphone market and will have almost one
billion mobile subscribers by 2020.
• The number of smart phone users in India is estimated to hit 337 million
by the end of 2018. The number of smart phone users in India would reach
490.9 million by 2022.
• Revenues from telecom equipment sector are expected to grow to us$ 26.38
billion by 2020.
LITERATURE REVIEWS
• Factors influencing brand switching in telecommunication: a case study of Rajkot
city of Gujarat (2007).
Chavda Viral Research Scholar Suarastra University, Rajkot.
This article states that inconvenience, services failure and price of call, SMS, GPRS are the
reasons behind brand switching but service failure did not that much affect brand switching.
Mobile service providers can control these factors to make mobile subscribers loyal and to retain
them on their network.
2.To find out the reason of switching to another telecom service provider
among customers of Vallabh Vidyanagar and Anand.
SAMPLING DETAILS
Target Element: Consumers using Smartphone with dual SIM.
Data collection tool:- Structured Questionnaire.
Target Unit: Consumers of Vidyanagar and Anand.
Sampling Size: 100
Year: 2018
Sampling method: A non-probabilistic convenience sampling method will be
used in this research.
Data Analysis tool:- SPSS.
DATA AND FINDINGS
DEMOGRAPHICS
OBJECTIVE RELATED QUESTION
The factor analysis is being conducted to identify the few
affecting factors out of all the listed variables. This is further
cross analyzed with demographic profile of the respondents. The
table shows the list of all factors and its descriptive statistics.
Factor Analysis is conducted by following steps.
The first step to conduct factor analysis is KMO and Bartlett’s Test.
KMO value denotes adequacy of data to run factor analysis. In this research, the KMO value is
0.793. Bartlett’s value denotes that weather the correlation matrix is identity matrix or not.
If the correlation matrix is identity matrix then factor analysis cannot be conducted. In this research,
the Bartlett’s value of significance is 0.000, hence it is not the identity matrix and further factor
analysis can be conducted.
.793
554.560
df
136
Sig.
.000
FACTOR EXTRACTION
Initial Eigenvalues Extraction Sums of Squared Loadings Rotation Sums of Squared Loadings
Component Total % of Variance Cumulative % Total % of Variance Cumulative % Total % of Variance Cumulative %
REGR factor score 1 for REGR factor score 2 for REGR factor score 3 for REGR factor score 4 for REGR factor score 5 for
analysis 1 analysis 1 analysis 1 analysis 1 analysis 1
Kruskal-Wallis H .069 .055 .109 1.482 .028
df 1 1 1 1 1
REGR factor score 1 for REGR factor score 2 for REGR factor score 3 for REGR factor score 4 for REGR factor score 5 for
analysis 1 analysis 1 analysis 1 analysis 1 analysis 1
Kruskal-Wallis H 6.258 .271 .722 .467 3.131
df 4 4 4 4 4
H0 :- There is no significance difference between the test factor and the grouping variable (profession).
Test Statisticsa,b
REGR factor score 1 for REGR factor score 2 for REGR factor score 3 for REGR factor score 4 for REGR factor score 5 for
analysis 1 analysis 1 analysis 1 analysis 1 analysis 1
Kruskal-Wallis H 3.098 3.351 4.333 4.614 3.431
df 3 3 3 3 3
H0 :- There is no significance difference between the test factor and the grouping variable (Annual-income).
CHI SQUARE TEST
•H0: There is no association between Chi-Square Tests
Pearson Chi-Square
.736a 4 .947
Likelihood Ratio
1.035 4 .904
Linear-by-Linear Association
.431 1 .511
N of Valid Cases
99
CONCLUSION
The main objective of the research was to study the factors that affect the
brand switching in telecom industry among the customer of vallabhvidhya
nagar and anand.
This research considered various factors like service quality, brand image,
VAS service offered, problem resolution, advertisement etc. which affect the
switching decision of consumer in telecom industry.
According to the statistical data available we can say that the factors that
affects the decision of choosing or switching a telecom service provider
varies from person to person. It depends upon ones personal choices and
reason and there is no specific reason found for choosing or rejecting a
service provider.