Benchmarking improves performance by identifying and applying best demonstrated practices to operations and sales. Managers compare the performance of their products or processes externally with those of competitors and best-in-class companies and internally with other operations within their own firms that perform similar activities. Formal form of benchmarking was first used in production companies, so it has been closely connected with production, development and quality. Benchmarking is a systematic and continuous process involving the comparison of characteristics of the best products, services and processes in order to improve business performance. Final objective of benchmarking is the application of new business knowledge to business decision making. Select a product, service or process to benchmark; Identify the key performance metrics; Choose companies or internal areas to benchmark; Collect data on performance and practices; Analyze the data and identify opportunities for improvement; Adapt and implement the best practices, setting reasonable goals and ensuring companywide acceptance. Improve performance: Benchmarking identifies methods of improving operational efficiency and product design; Understand relative cost position: Benchmarking reveals a company's relative cost position and identifies opportunities for improvement; Gain strategic advantage: Benchmarking helps companies focus on capabilities critical to building strategic advantage; Increase the rate of organizational learning: Benchmarking brings new ideas into the company and facilitates experience sharin Benchmarking individual members of staff. Benchmarking financial or output performance Benchmarking risks Benchmarking the effectiveness of a process Benchmarking the effectiveness of a training program Designed to help an organization monitor its performance and manage the execution of its strategy. Balanced Scorecard was found to be the sixth most widely used management tool across the globe In its simplest form breaks performance monitoring into four interconnected perspectives: Financial, Customer, Internal Processes and Learning & Growth. Balanced Scorecard Perspectives :
The Financial Perspective covers the financial
objectives of an organization and allows managers to track financial success and shareholder value. The Customer Perspective covers the customer objectives such as customer satisfaction, market share goals as well as product and service attributes. The Internal Process Perspective covers internal operational goals and outlines the key processes necessary to deliver the customer objectives. The Learning and Growth Perspective covers the intangible drivers of future success such as human capital, organizational capital and information capital including skills, training, organizational culture, leadership, systems and databases. More than half of major companies in the US, Europe and Asia are using Balanced Scorecard approaches. The official figures vary slightly but the Gartner Group suggests that over 50% of large US firms have adopted the BSC. A recent global study by Bain & Co finds that the Balanced Scorecard is one of the top- ten most widely used management tools around the world. The widest use of the BSC approach has traditionally been in the US, the UK and Northern Europe, but there is very strong growth in Balanced Scorecard adoption in South America, the Middle East and Asia. With an increasing need for organizations to review their effectiveness and costing, more and more managers and organizational development practitioners have to undertake “Clean Sheet Reviews”. It is in essence a process of collective (or organizational) forgetting or wiping the slate clean and starting with a blank sheet of paper. Starting again from scratch. Within the context of Business Process Improvement, a clean sheet review looks at the organizations requirements of the current organization and reinvents business processes to meet those business requirements free of the constraints of the existing organization. Ideally a clean sheet approach ignores the constraints of policy and law as though there is no “as-is” organization and the review team is creating business processes from scratch to meet the business requirements. Typically the process starts with a requirement or scope from the senior leadership of the business, stating what requirements need to be met by the processes the review will create, along with a deadline for delivery. The review team (better for a team to look at this than an individual) starts with a clean sheet of paper and defines their own method and schedule for delivering business processes to meet the requirements of the business. Direction of the team is kept to a minimum to encourage creative solutions unavailable to other methods that are constrained to developing from the “as-is” processes. This method therefore protects the opportunity to capture and exploit the creativity in the team. One of the risks or dangers associated with a Clean Sheet Review, is that many organizations are resistant to give a truly clean sheet to the process development team. Constraints are put in place which in reality means that the review is just that – a review looking for small step improvements. The reality is in most businesses it takes a lot of guts, confidence and “bottle” to truly develop a process from a blank or clean sheet. This in turn leads to many in the profession using the term as a process but actually just making small changes and adaptations rather than the whole sale review and development of processes from scratch to ensure an effective and efficient process.