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T H E F U T U R E O F

V O D
Programmatic and how technology is changing the VOD landscape

@VideologyGroup
ENTERPRISE AD TECHNOLOGY
Single Planning, Buying & Optimisation Platform

UNIFIED M AT H & T V- C E N T R I C
P L AT F O R M SCIENCE DRIVEN TECHNOLOGY
bridging gap between to activate data for design to maximize
television, PC & mobile addressability value for brands
V O D I S M A I N S T R E A M

+12% €8.8m

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I R E L A N D V S U K 2 0 1 3 P E R F O R M A N C E

I reland UK
Click Through Rate 2.0% 1.5%
View Through Rate 79% 82%
Video Completion Rate 72% 76%

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P R O G R A M M A T I C H A S B E E N
E M B R A C E D

£100m

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Programmatic ≠ RTB

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P R O G R A M M A T I C I N P R A C T I C E

THE OLD WAY

The traditional model of individual


negotiations per plan, per brief,
per advertiser

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P R O G R A M M A T I C I N P R A C T I C E

THE NEW WAY

The needs of the advertiser and


publisher are aggregated and
passed to the DSP for real time ad
decisioning

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P R O G R A M M A T I C I N P R A C T I C E

THE NEW WAY

The DSP needs insight to


make smarter decisions

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P R O G R A M M A T I C I N P R A C T I C E

The DSP now knows about the impression


and can deliver a campaign accordingly.

The Right Audience


The Right Screen
The Right Time

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W H A T A R E T H E B E N E F I T S T O T H E
A G E N C Y & A D V E R T I S E R ?

Efficiency Smarter targeting Real time


through data optimisation and
Impact

Consolidated, Plan Level Access to


Deduplicated Frequency Market
Reporting Capping wide supply

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W H A T A R E T H E B E N E F I T S T O T H E
P U B L I S H E R ?

Access to Trade on Reporting Control


Demand audience Insights

Greater Tools - Global


Revenue OCR, Partnerships
Potential Viewability

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P R O G R A M M A T I C
AUDIENCE OPTIMIZER
= T R A N S P A R E N C Y
A N D C O N T R O L
Comp / Index Goals

Frequency Capping

Bringing expertise, data and tools


as close as possible to decision-
making.
PINPOINT

TV AMPLIFIER

@VideologyGroup
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E U R O P E I S P O I S E D T O A C C E L E R A T E
P R O G R A M M A T I C V I D E O A D O P T I O N

+13% +9%

ACCORDING TO PUBLISHERS ACCORDING TO AGENCIES


they believe they will earn a higher CPM Agencies will merge their TV and
for Video advertising in the next three online buying groups in the next
years three years

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T H A N K Y O U
Andy Jones – Commercial Account Director

@VideologyGroup